Floor Coverings international® (FCI), a manufacturer-direct flooring company, has proven to be an easily scalable franchise opportunity with multiple revenue streams. By Brianna Bohn
For 20-plus years, Matt Moten had a successful career working for one of the top-five commercial material sales companies in the world. However, his job responsibilities offered little to no work-life balance. While Moten was grappling with his less-than-ideal work situation, his wife, Tracy, was preparing to re-enter the workforce after taking time off from her teaching job to raise their children. By Jennifer Callender
Since 1989, Floor Coverings International® has maintained its title as the Number One flooring franchise in North America. The manufacturer-direct flooring installation company has seen an uptick in franchise sales and an increased demand from customers who are grappling with the current home shortage. By Brianna Bohn
ATLANTA — Floor Coverings International recently received the 2020 Franchise Innovation Award for Most Innovative Consumer Self-Service Tools. The awards are presented by San Jose based Franchise Update Media, a magazine publisher and provider of unique seminars and tools for franchise industry executives. For this year’s awards, a jury of seven judges evaluated the innovation, objectives, and results of more than 130 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources.
Floor Coverings International is the No.1 Flooring Franchise in North America. Utilizing a unique in-home experience, a mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. The company has 150-plus locations throughout the U.S. and Canada with aggressive growth plans for continued expansion over the next five years.
Floor Coverings International is well known for its constant innovations. The particular and newest one that was recognized with this award is the result of a collaboration between Floor Coverings International, FranConnect, the leading franchise management software provider, and Lumin.ai, a conversational Artificial Intelligence platform. The Lumin.ai Smart Scheduler allows customers to book appointments with franchisees with ease.
“The integration of this technology has given our franchisees the ability to increase their conversion of digital leads by up to 18% resulting in significant revenue and profitability gains for the individual franchisees,” said Tom Wood President and CEO of Floor Coverings International. “After that success we also deployed to allow franchisee candidates to schedule appointments with our development team through FranConnect. Both applications of the technology allowed us to meet our potential customers and clients where they are which improves the overall customer experience right from the start.”
About Floor Coverings International:
For franchise information, please visit www.opportunities.flooring-franchise.com and to find your closest location go to www.floorcoveringsinternational.com.