Tim Justice put on a tool belt at age 13 and worked alongside his father, a general contractor in Huntington, Utah, in the early ‘90s. He enjoyed working in his community and building things, but, after college, he chose to become the part owner of a financial education company that offered business and retirement coaching. By Patty Horansky
No. 1 Flooring Franchise in North America Sets the Foundation for a Milestone Year as Franchise Development Surges.
ATLANTA — Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, with locally owned Mobile Flooring Showrooms® and knowledgeable teams of trusted professionals, reports strong mid-year growth with high performance. With 39 openings and 43 franchise signings year-to-date, the legacy brand is ramping up development efforts with aim to have 250 operating franchises by year-end.
Key to the brand’s strong growth has been the addition of 50-plus years of experience to its franchise development team. With seasoned experts committed to franchisee support and helping drive strong performance, FCI is growing with both existing owners looking to add additional territories and franchisees seeking to diversify their portfolios in the home improvement space. Franchise inquiries are up 45% year-over-year. Company leadership aims to award 90 total franchises by year-end.
“With a focus on personalized service, quality products, detailed communication, and a seamless installation process, we’ve built a solid reputation and positioned ourselves for remarkable franchise growth,” said Tom Wood, President & CEO of Floor Coverings International. “The future is bright – our development team has an ambitious growth trajectory with a goal to have 350 franchises over the next five years, and average unit volumes soaring above $2,000,000. Key to achieving this will be our continued strong commitment to our dedicated franchisees who are the cornerstone of our success.”
Since its launch in 1988, FCI has become the recognized market leader by building a robust network of 225 franchises across the country, serving more than 400,000 happy customers, and is showing no signs of slowing down. With the $48 billion flooring industry expected to rise, FCI is poised to continue its market leadership and growth.
The leadership team works tirelessly to keep franchisees ahead of the curve by providing innovative, personalized, high-quality support with an eye on maximizing unit-level volume. FCI has invested millions of dollars into marketing initiatives to strengthen brand awareness, including 22 marketing co-ops, a national ad fund, brand refresh, new website, etc., and as a result, franchisees are seeing the impact. According to FCI’s 2023 Franchise Disclosure Document, the Top 50% of franchises generated $1,800,000 Average Unit Volume for 2022*.
Driving FCI’s strong performance is its Mobile Flooring Showrooms and Rave-Worthy Customer Experience.
Challenging brick-and-mortar concepts, FCI has revolutionized the flooring industry by bringing the shopping experience directly to customers’ homes. The Mobile Flooring Showrooms are equipped with thousands of samples, allowing customers to visualize different flooring materials and designs in their own living spaces. Whether customers are looking for hardwood, carpet, tile, vinyl, or any other flooring option, FCI offers a comprehensive range of products from leading manufacturers. Partnerships with renowned suppliers ensure that customers have access to top-notch materials that are durable, stylish, and meet their specific requirements.
Design Associates provide guidance and expertise, helping customers make informed decisions that align with their specific needs and preferences. By combining cutting-edge technology with personalized service, FCI has transformed the way customers shop for flooring and has set new industry standards prioritizing customization and accessibility.
The success of FCI has not gone unnoticed. Recently, the brand ranked on Entrepreneur’s Franchise 500®, the world’s first, best, and most comprehensive franchise ranking. Key to achieving this prestigious ranking is Floor Coverings International’s outstanding performance in unit growth, financial strength and stability, and overall brand power.
With prime territories available, FCI is actively seeking growth-minded individuals who are involved in their community, boast leadership skills, and are eager to explore the world of franchising. When franchisees invest with FCI, they’re investing in an organization with a strong culture, solid systems, and a proven business model backed with 30-plus years of experience in providing exceptional customer service.
For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 833-432-4669.
*Please see Item 19 of the April 2023 Franchise Disclosure Document for more information. Results may differ. There is no assurance that any franchisee will perform as well.
About Floor Coverings International
Floor Coverings International is the #1 Mobile Flooring franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 225-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion. For franchise information, please visit https://flooring-franchise.com/ and to find your closest location go to www.floorcoveringsinternational.com.
Since 1989, Floor Coverings International® has maintained its title as the Number One flooring franchise in North America. The manufacturer-direct flooring installation company has seen an uptick in franchise sales and an increased demand from customers who are grappling with the current home shortage. By Brianna Bohn
After offering franchises only in Colorado and quickly selling out the state, Footprints Floors began national development in November of 2018. Within two short years, we grew from a presence in just Colorado to 19 states across the country. By Lana Mazin
ATLANTA — Floor Coverings International recently received the 2020 Franchise Innovation Award for Most Innovative Consumer Self-Service Tools. The awards are presented by San Jose based Franchise Update Media, a magazine publisher and provider of unique seminars and tools for franchise industry executives. For this year’s awards, a jury of seven judges evaluated the innovation, objectives, and results of more than 130 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources.
Floor Coverings International is the No.1 Flooring Franchise in North America. Utilizing a unique in-home experience, a mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. The company has 150-plus locations throughout the U.S. and Canada with aggressive growth plans for continued expansion over the next five years.
Floor Coverings International is well known for its constant innovations. The particular and newest one that was recognized with this award is the result of a collaboration between Floor Coverings International, FranConnect, the leading franchise management software provider, and Lumin.ai, a conversational Artificial Intelligence platform. The Lumin.ai Smart Scheduler allows customers to book appointments with franchisees with ease.
“The integration of this technology has given our franchisees the ability to increase their conversion of digital leads by up to 18% resulting in significant revenue and profitability gains for the individual franchisees,” said Tom Wood President and CEO of Floor Coverings International. “After that success we also deployed to allow franchisee candidates to schedule appointments with our development team through FranConnect. Both applications of the technology allowed us to meet our potential customers and clients where they are which improves the overall customer experience right from the start.”
About Floor Coverings International:
For franchise information, please visit www.opportunities.flooring-franchise.com and to find your closest location go to www.floorcoveringsinternational.com.