Flooring Franchise

No. 1 Flooring Franchise in North America Sets Sights on Franchise Expansion to 19 New Territories in the State

DETROIT — Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, with locally owned Mobile Flooring Showrooms® and knowledgeable teams of trusted professionals, has inked three newly signed franchise agreements, boosting the total number of showrooms to 12 throughout Michigan by the end of 2024.

Floor Coverings International has seen steady growth in Michigan, with the number of franchise owners in the state increasing from five to 12 within the past two years. Michigan is also home to one of the brand’s marketing co-ops, helping franchisees market their businesses and garner new customers. Building on this success, FCI is actively seeking ambitious entrepreneurs to expand its footprint, offering 19 additional territories across the state.

Three community-oriented franchisees have signed agreements to bring showrooms to Michigan in 2024:

• Marty England opened his business to service East Middle Michigan in mid-March.
• Trent McNatt is serving the greater Novi, South Lyon, Farmington, Northville, and Brighton area with his FCI, which opened in mid-March.
• Matt Fritz is planning to open his FCI in mid-September, serving one territory in Michigan.

“In each franchise expansion effort, we strive to align with strong franchisees who are able to take our mission and services to the next level,” said Albert Hermans, Vice President of Franchise Development at Floor Coverings International. “We value each community we serve and are always striving to build strong relationships, with our customers and beyond. Every franchisee believes in our values of community service, and we’re eager to be able to provide our best-in-class flooring services to more homes across Michigan.”

With over 250 locations open across the United States and Canada, FCI has built their business on the relationships they have with customers and the high-quality flooring experience they’re able to provide. Backed by industry leaders, franchisees are fully supported through a two-year training program to set them up as experts in the field.

The demand for home renovation projects is on the rise, particularly within the residential flooring sector, which boasts an estimated worth of $48 billion. Floor Coverings International has solidified its position as a frontrunner in this industry, standing out as the largest and most experienced floor covering franchise across North America.

“The future of flooring looks bright as multi-unit operators are looking to join our growing brand, and we have no intentions of slowing down,” said Tom Wood, President & CEO of Floor Coverings International. “As we work toward our goal of awarding 200 new territories, innovation that support and benefits our franchisees will remain a priority. We’ve invested millions of dollars into marketing initiatives and are always working to keep our franchisees ahead of the curve and ensure they deliver on our commitment to customer satisfaction.”

Floor Coverings International is seeking franchisees who are involved in their community, boast leadership skills, and are ready to join an elite network of entrepreneurs in prime territories across all 50 states. FCI’s franchise opportunity is one of the most affordable within the $450 billion home remodeling industry, with total investment costs ranging from $154,400 – $341,000*.

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 877-559-3496.

*See Item 7 of our current Franchise Disclosure Document for more information and context about the initial investment.

No. 1 Flooring Franchise Announces Record-Breaking Development Year with Biggest Unit-Add in Brand History

ATLANTA — Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, known for its locally owned Mobile Flooring Showrooms® and knowledgeable teams of trusted professionals, heads into 2024 on the coattails of its strongest franchise development year in the company’s 36-year history. The fast-growing legacy brand awarded 95 franchise agreements covering over 160 territories in 2023. Over the next twelve months, FCI plans to eclipse its development numbers in 2023 with a goal to award over 200 territories to 100 new franchisees.

A 50% increase in units added in 2023 compared to 2022 defines FCI’s record-setting year of franchise development as company leadership builds on this momentum, aiming to have 300 operating franchises by year-end. Alongside this impressive development, is strong performance. The brand’s 250-plus franchises experienced a growing AUV, thanks to a prioritization on providing innovative, personalized, high-quality support. According to FCI’s 2023 Franchise Disclosure Document, the Top 50% of franchises generated $1,800,000 Average Unit Volume for 2022*.

To support brand awareness across local and national markets, FCI has invested millions of dollars into a national advertising fund, brand refresh, and new website. Additionally, FCI has established 30 marketing co-ops, encouraging individual franchisees to collaborate with and learn from one another to support their businesses. These investments to bolster brand awareness reflect FCI’s commitment to support franchise owners as individual entrepreneurs while having the backing of a highly-regarded industry giant.

“Over the last year, Floor Coverings International has welcomed incredible new franchisees into our portfolio,” said Tom Wood, President & CEO of FCI. “As we transition into a new era of growth, our mission to deliver best-in-class service remains unwavering, especially as we make major investments in educational programs for current and incoming franchise owners. Whether helping our top-performing franchisees hit $10 million in sales or supporting first-time business owners, our team looks forward to supporting our franchise owners through another year we anticipate to be filled with milestone achievements.”

The success of the brand has not gone unnoticed as FCI was recently named to Entrepreneur’s Franchise 500, yet again earning the No. 1 spot in the flooring category. Additionally, FCI was named 2023 Franchisor of the Year by the Franchise Broker Association, Franchise Brand of The Year by The Perfect Franchise, and named a Master Closer and recipient of the Consultants Choice Award by FranChoice. Key to achieving these prestigious recognitions is FCI’s outstanding performance in unit growth, financial strength and stability, and overall brand power.

“A huge growth year isn’t possible without amazing people,” said Albert Hermans, Vice President of Franchise Development at FCI. “Our existing franchisees set an inspiring example for future franchise owners by exemplifying what successful business ownership can look like. Our development team continues to do a tremendous job to identify the right types of individuals to join our brand so we can strategically grow our footprint across the country. ”

Since its launch in 1988, FCI has become a recognized market leader by building a robust network of more than 250 franchises across the country, serving more than 400,000 happy customers, and is showing no signs of slowing down. With the $48 billion flooring industry expected to rise, FCI is poised to continue its market leadership and growth.

Challenging brick-and-mortar concepts, FCI has revolutionized the flooring industry by bringing the shopping experience directly to customers’ homes. The Mobile Flooring Showrooms are equipped with thousands of samples, allowing customers to visualize different flooring materials and designs in their own living spaces. Whether customers are looking for hardwood, carpet, tile, vinyl, or any other flooring option, FCI offers a comprehensive range of products from leading manufacturers. Partnerships with renowned suppliers ensure that customers have access to top-notch materials that are durable, stylish, and meet their specific requirements.

Design Associates provide guidance and expertise, helping customers make informed decisions that align with their specific needs and preferences. By combining cutting-edge technology with personalized service, FCI has transformed the way customers shop for flooring and has set new industry standards prioritizing customization and accessibility.

With hundreds of prime territories available, FCI is actively seeking growth-minded individuals who are involved in their community, boast leadership skills, and are eager to explore the world of franchising. When franchisees invest with FCI, they’re investing in an organization with a strong culture, solid systems, and a proven business model backed with 30-plus years of experience in providing exceptional customer service.

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 833-432-4669.

No. 1 Flooring Franchise in North America Sets the Foundation for a Milestone Year as Franchise Development Surges. 

ATLANTA — Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, with locally owned Mobile Flooring Showrooms® and knowledgeable teams of trusted professionals, reports strong mid-year growth with high performance. With 39 openings and 43 franchise signings year-to-date, the legacy brand is ramping up development efforts with aim to have 250 operating franchises by year-end.

Key to the brand’s strong growth has been the addition of 50-plus years of experience to its franchise development team. With seasoned experts committed to franchisee support and helping drive strong performance, FCI is growing with both existing owners looking to add additional territories and franchisees seeking to diversify their portfolios in the home improvement space. Franchise inquiries are up 45% year-over-year. Company leadership aims to award 90 total franchises by year-end.

“With a focus on personalized service, quality products, detailed communication, and a seamless installation process, we’ve built a solid reputation and positioned ourselves for remarkable franchise growth,” said Tom Wood, President & CEO of Floor Coverings International. “The future is bright – our development team has an ambitious growth trajectory with a goal to have 350 franchises over the next five years, and average unit volumes soaring above $2,000,000. Key to achieving this will be our continued strong commitment to our dedicated franchisees who are the cornerstone of our success.”

Since its launch in 1988, FCI has become the recognized market leader by building a robust network of 225 franchises across the country, serving more than 400,000 happy customers, and is showing no signs of slowing down. With the $48 billion flooring industry expected to rise, FCI is poised to continue its market leadership and growth.

The leadership team works tirelessly to keep franchisees ahead of the curve by providing innovative, personalized, high-quality support with an eye on maximizing unit-level volume. FCI has invested millions of dollars into marketing initiatives to strengthen brand awareness, including 22 marketing co-ops, a national ad fund, brand refresh, new website, etc., and as a result, franchisees are seeing the impact. According to FCI’s 2023 Franchise Disclosure Document, the Top 50% of franchises generated $1,800,000 Average Unit Volume for 2022*.

Driving FCI’s strong performance is its Mobile Flooring Showrooms and Rave-Worthy Customer Experience.

Challenging brick-and-mortar concepts, FCI has revolutionized the flooring industry by bringing the shopping experience directly to customers’ homes. The Mobile Flooring Showrooms are equipped with thousands of samples, allowing customers to visualize different flooring materials and designs in their own living spaces. Whether customers are looking for hardwood, carpet, tile, vinyl, or any other flooring option, FCI offers a comprehensive range of products from leading manufacturers. Partnerships with renowned suppliers ensure that customers have access to top-notch materials that are durable, stylish, and meet their specific requirements.

Design Associates provide guidance and expertise, helping customers make informed decisions that align with their specific needs and preferences. By combining cutting-edge technology with personalized service, FCI has transformed the way customers shop for flooring and has set new industry standards prioritizing customization and accessibility.

The success of FCI has not gone unnoticed. Recently, the brand ranked on Entrepreneur’s Franchise 500®, the world’s first, best, and most comprehensive franchise ranking. Key to achieving this prestigious ranking is Floor Coverings International’s outstanding performance in unit growth, financial strength and stability, and overall brand power.

With prime territories available, FCI is actively seeking growth-minded individuals who are involved in their community, boast leadership skills, and are eager to explore the world of franchising. When franchisees invest with FCI, they’re investing in an organization with a strong culture, solid systems, and a proven business model backed with 30-plus years of experience in providing exceptional customer service.

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 833-432-4669.

*Please see Item 19 of the April 2023 Franchise Disclosure Document for more information. Results may differ. There is no assurance that any franchisee will perform as well.

ATLANTA — Floor Coverings International recently received the 2020 Franchise Innovation Award for Most Innovative Consumer Self-Service Tools. The awards are presented by San Jose based Franchise Update Media, a magazine publisher and provider of unique seminars and tools for franchise industry executives. For this year’s awards, a jury of seven judges evaluated the innovation, objectives, and results of more than 130 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources.

Floor Coverings International is the No.1 Flooring Franchise in North America. Utilizing a unique in-home experience, a mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. The company has 150-plus locations throughout the U.S. and Canada with aggressive growth plans for continued expansion over the next five years.

Floor Coverings International is well known for its constant innovations. The particular and newest one that was recognized with this award is the result of a collaboration between Floor Coverings International, FranConnect, the leading franchise management software provider, and Lumin.ai, a conversational Artificial Intelligence platform. The Lumin.ai Smart Scheduler allows customers to book appointments with franchisees with ease.

“The integration of this technology has given our franchisees the ability to increase their conversion of digital leads by up to 18% resulting in significant revenue and profitability gains for the individual franchisees,” said Tom Wood President and CEO of Floor Coverings International. “After that success we also deployed to allow franchisee candidates to schedule appointments with our development team through FranConnect. Both applications of the technology allowed us to meet our potential customers and clients where they are which improves the overall customer experience right from the start.”