In addition to being part of FirstService Brands, one of North America’s largest providers of essential property services, Floor Coverings International® is supported by an experienced leadership team that works hand in hand with franchisees. By Brianna Bohn
In addition to being part of FirstService Brands, one of North America’s largest providers of essential property services, Floor Coverings International® is supported by an experienced leadership team that works hand in hand with franchisees. President and CEO Tom Wood has used his experience as a prior franchisee and esteemed executive and vice president of other home services franchises to establish Floor Coverings International as the reputable brand it is today.
“Our category in flooring is roughly $100 billion a year. It’s a huge, huge category that is extremely fragmented. In this huge marketplace, we are the highest-ranked national flooring company out there. We have an 83 Net Promoter score from our customers, and we have 4.8 stars across all of our franchise locations from social media ratings, in a category riddled with dissatisfaction,” said Wood.
Because of Wood’s background as a former franchisee, he understands the challenges franchise owners face to be successful. His empathy, along with that of the leadership team, has resulted in a brand that is reenergized constantly by collaboration and franchisee feedback.
“We have five different values that are part of our core values, but there are two, in particular, that I look at and recognize as deeply personal to us. The first one is to be open-minded to possibilities and practice continuous improvement. What that means to us is, no matter how good we are at something today, and certainly the things that we’re not good at, it will be better next year. And the second one is to engage in the community and make it fun. We work together and lean on one another for the greater good to be stronger than individuals working alone,” he explained, adding that every meeting is an opportunity to have fun and gather for the same purpose: to be the difference-maker in the industry.
For customers, that difference is clear. Unlike other brands that may leave unfinished work or a messy project area, the professionals at Floor Coverings International keep to the promise of finishing the job properly and cleaning up afterward to ensure a happy customer.
“There are many reasons why customers and prospective franchisees come here and then say, ‘I love it here.’ We’re always getting better,” Wood said.