Amy Schlosser, senior director of franchise development at Floor Coverings International, never considered the flooring industry sexy. That is, until she worked in the flooring industry. By Sarah Lindauer
Amy Schlosser, senior director of franchise development at Floor Coverings International, never considered the flooring industry sexy.
That is, until she worked in the flooring industry.
Schlosser discovered the leading mobile flooring franchise company while job searching in 2014. Having worked for an international architecture firm for 22 years, Schlosser recalled thinking, “I am not going to wear a polo shirt and khaki pants.”
This misconception faded as soon as she discovered the simplicity and profitability of Floor Coverings International franchises. “When you find out how well you can do in this business, it becomes really sexy,” Schlosser said.
Floor Coverings International brings a custom flooring experience directly to customers through a mobile showroom. On one hand, this requires little staff – including an owner, office manager and a couple of design associates – making it simple to run and easy to scale. With top brand recognition, the sales process is smooth and the profit margins are sizable.
However, the real allure is in the design process.
“When you install flooring into someone’s home, it is a wow factor. It completely changes the way the room looks,” Schlosser said. “We’ve got 3,000 SKUs inside of our mobile showroom. It’s like hiring an interior designer to help you pick out your floors.”
Combine this design element with perfect market conditions, and you’re left with a franchise leader that’s growing exponentially in the $450 billion home remodeling market.
“The pandemic was good for us. Everyone was in their home looking at their floors. They had extra money because they weren’t going on vacation,” Schlosser recalled.
Even now, on the other side of the pandemic, two trends are working in Floor Coverings International’s favor. “People got used to being at home. They don’t want to go to the store anymore,” shared Schlosser. “Then, the interest rate is high on house payments, so it’s pulling people out of the market.”
What happens when you can’t buy a new home? You renovate your current one – ideally, from the comfort of your home.