OXXO Care Cleaners® Rolls Out Franchise Business Conversion Program

Hollywood, FL – OXXO Care Cleaners® is bringing its innovative, GreenEarth® technologies to traditional mom and pop dry cleaners across the U.S. through their new Business Conversion Initiative. Conversions involve the replacement of contaminating chemicals, old-fashioned steam boilers, steam presses, and other outdated dry-cleaning equipment used by most American dry cleaners today with OXXO’s automated, fully electric equipment, such as the OXXO European Style Shirt Mannequin and ATM-style Drop Off and Pick Up Conveyor. Technology, storefronts and branding are completely revamped during the conversion process.

“Today, we announce OXXO’s support to improve dry cleaners and the environment in all of the communities in which we operate and in new communities throughout the country. During each process, everything old fashioned is gutted out and replaced with the same equipment a new franchise unit would have. Traditional store owners appreciate the benefits of OXXO’s 24/7-services coupled with the use of GreenEarth® products, innovative technologies, fully independent electric and automated equipment, European-style hand ironing quality for their customers,” said Salomon Mishaan, CEO of the OXXO Franchise.

One franchisee spearheaded the program by successfully converting his fourth Plant store into an OXXO. He is now currently finishing off the plant conversion in Doral, Florida. “During the conversion, the goal is to maintain the original customer base, and, in this case, we have actually grown the customer base because clients are seeing the change for the better take place. Stores can remain open throughout the process. Our goal is to convert cleaners across the country with a concentration in the Northeast, Central Florida, Texas, and Georgia. If a potential owner is in a region where there are no OXXO’s yet, we will build a plant to support it in their area, which is one of our program’s many incentives,” explains Mishaan.

Traditional dry cleaners are taking notice of customers buying into the OXXO brand. OXXO has become known for being the most innovative dry-cleaning franchise in the United States today. A converted cleaner will benefit from the well-known OXXO brand and the support given during and after the conversion process, which encompasses training and all the same franchise benefits that a new store owner would have.