non-medical senior home care services

Husband-and-wife team bring decades of business and senior care management experience to help area seniors age with dignity in their own homes

MORRISTOWN, N.J. — Caring Senior Service, a non-medical, personalized home care services company, announced today that it has opened its fourth location in New Jersey with a new office at 55 Madison Avenue, Suite 400, in Morristown.

Caring Senior Service of Morristown is owned by Judy Stein and Steve Loewenthal, a husband-and-wife team who share a deep commitment to helping older adults age with dignity. Stein is a licensed social worker with a background in geriatric care management and mental health. She was raised in a home with professional caregivers once her mother was diagnosed with early-onset Parkinson’s disease and recognizes from firsthand experience the value of quality caregivers.

Loewenthal has practiced as a personal injury attorney for more than 20 years and is the former president of the Morris County Bar Association.

“Our community has a growing need for trusted in-home care,” Loewenthal said. “Families want to keep their loved ones at home but need support to make that possible. Caring Senior Service allows us to provide the reliable care that gives seniors independence and families peace of mind.”

Caring Senior Service founder and CEO Jeff Salter said Stein and Loewenthal are a welcome addition to the company’s growing national network.

“Judy and Steve’s professional experience and personal commitment to improving senior care make them ideal partners for our mission,” Salter said. “All across New Jersey, more families are facing the challenge of caring for aging parents and loved ones who want to remain in their own homes. Judy’s background in social work and geriatric care paired with Steve’s years of legal and business experience make them uniquely qualified to make Caring Senior Service of Morristown a successful venture.”

Loewenthal said he and Stein were drawn to create a business that would make a meaningful impact in the community.

“This is the perfect opportunity to combine our strengths,” he said. “We both share a desire to give back to the community that has given us so much. Our goal is to provide trusted, personalized care that helps older adults stay safe, comfortable and connected in their own homes. We believe that with the right support, seniors can continue to live full, independent lives surrounded by the people and memories they treasure most.”

Caring Senior Service of Morristown provides companionship, personal care, meal preparation, medication reminders, transportation and respite services for family caregivers. Each client receives a home safety assessment and access to the company’s Tendio® Family Portal, which allows caregivers, clients and family members to stay connected in real time.

For more information about Caring Senior Service of Morristown, visit https://caringseniorservice.com/morristown/ or call them at (973) 447-3471.

Caring Senior Service of Canton owners open second Ohio office to extend their mission to provide quality care to more seniors

MEDINA, Ohio — Caring Senior Service, a non-medical, personalized home care services company, announced today that its Canton, Ohio, owners, Fred and Kathy Wallace and their son, Mitch Wallace, have opened their second location at 111 Stow Avenue, Suite 104 in Medina, Ohio.

“Our mission is a simple one,” Fred Wallace said. “We want to give seniors the ability to age in place safely, with dignity and with the support they need to thrive at home. We believe that every person deserves to remain in the place they love most, surrounded by familiar comforts and community connections. By providing dependable care and compassionate service, we’re helping families feel confident that their loved ones are not only cared for, but truly valued.”

The Wallaces started their journey to business ownership after taking care of Fred Wallace’s aging mother. Once she passed, the couple worked at a senior facility where they honed their caregiving skills.

After seeing the need for more in-home care services firsthand, the couple started their own private facility and ran it for several years before joining the Caring Senior Service team with their son, Mitch Wallace, to open the Canton location in 2023. The family is expanding their efforts as co-owners of the new Medina office.

“Over the past two years, the Canton location has grown quickly,” Kathy Wallace said. “We wanted to be able to offer the same level of personalized support to more clients throughout northern Ohio, so when the opportunity to open an office in Medina became available through the Caring network, we knew it was the perfect time to expand our resources and serve more seniors.”

The Wallace’s passion for helping others and their hands-on experience in caregiving made them a natural fit for Caring Senior Service. Their approach to care focuses on building trust, maintaining independence and creating meaningful relationships with clients and their families, values that closely align with the company’s mission.

“The Wallace family genuinely cares for every client they serve, and that kind of compassion is at the heart of what we do at Caring Senior Service,” said Jeff Salter, founder and CEO. “Their decision to expand into Medina shows their unwavering commitment to helping more seniors live healthy and happy lives at home. We’re confident their experience and passion will benefit countless families in their area.”

The Medina location will provide a full range of non-medical care services, including personal care, meal preparation, transportation, light housekeeping, companionship and the company’s signature Tendio^® Family Portal, which allows families to stay connected with caregivers and care plans in real time.

For more information about Caring Senior Service of Medina, call (330) 862-8310 or visit https://caringseniorservice.com/medina/.

Home care company adds seasoned franchise and technology executives to fuel expansion and enhance data-driven senior care management

SAN ANTONIO — Caring Senior Service, a non-medical, personalized home care services company, has named Ken Doty as its chief operating officer and Justin McAdoo as its chief technology officer, reinforcing the company’s commitment to innovation in at-home caregiving while continuing to expand its national footprint.

“With these strategic hires, we are strengthening our position as a forward-looking care provider,” said Jeff Salter, founder and CEO of Caring Senior Service. “Ken’s proven ability to optimize franchise performance and Justin’s deep background in digital solutions will allow us to accelerate growth while modernizing the caregiving experience for clients and families across our network.”

Caring Senior Service recently earned a spot on Franchise Business Review’s 2025 Most Innovative Franchise list as a result of its commitment to technology, particularly its proprietary platform Tendio and its partnership with AI-powered virtual caregiving assistance service, Kerry Care. Additionally, the company has seen new territories added to its expanding system as the demand for at-home care has grown due to the country’s aging population and rising healthcare costs.

Doty brings more than two decades of experience leading franchise development and multi-site operations. His track record of scaling service-driven brands and understanding of industry trends will help Caring Senior Service establish growth strategies and develop processes to support expansion.

“Caring Senior Service has built a reputation for pairing compassionate, personalized care with modern solutions that set the industry standard,” Doty said. “I am committed to continuing this vision while refining the processes and workflows that directly impact the success of our franchise owners. I see tremendous opportunity to attract new entrepreneurs who are passionate about joining a system that is reinventing senior care, and we will continue to empower our existing owners with the best solutions available.”

McAdoo comes to his new role with more than a decade of experience leading systems innovation, digital transformation and workflow strategy in high-growth franchise environments. His career has centered on building tools that simplify communication, strengthen support for frontline teams, and create efficiencies that fuel sustainable growth. At Caring Senior Service, he will focus on advancing the company’s proprietary platforms, expanding innovative caregiving resources and ensuring franchise owners have the technology and support they need to succeed.

“My focus at Caring Senior Service is to build on the strong foundation already in place by enhancing the tools and systems that caregivers and franchise owners rely on every day,” McAdoo said. “By optimizing their workflows, we can improve the care experience for families while positioning the company for continued growth and leadership in the senior care industry.”

For more information about Caring Senior Service, visit https://www.caringseniorservice.com/.

Guiding an Improved Dementia Experience (GUIDE) Model, a Centers for Medicare & Medicaid Services Innovation Program, Aims to Increase Care Coordination, Support for Caregivers

PALO ALTO, Calif. — Today, PocketRN, a leader in virtual nursing, and Caring Senior Service, a leading home care company, announced they will form a National Strategic Partnership to test the Centers for Medicare & Medicaid Services (CMS) alternative payment model designed to support people living with dementia and their caregivers. Under CMS’ Guiding an Improved Dementia Experience (GUIDE) Model, PocketRN will be one of almost 400 participants building Dementia Care Programs (DCPs) across the country, working to increase care coordination and improve access to services and supports, including respite care, for people living with dementia and their caregivers.

Caring Senior Service’s partnership with PocketRN is rooted in the fact that a significant portion of their client base has a dementia diagnosis. Their franchised locations nationwide provide daily care and respite care for caregivers in the homes of people living with dementia, making this alliance a strategic and logical decision.

Launched on July 1, 2024, the GUIDE Model will test a new payment approach for key supportive services furnished to people living with dementia, including: comprehensive, person-centered assessments and care plans; care coordination; 24/7 access to an interdisciplinary care team member or help line; and certain respite services to support caregivers. People with dementia and their caregivers will have the assistance and support of a Care Navigator to help them access clinical and non-clinical services such as meals and transportation through community-based organizations.

“We couldn’t be more thrilled to bring our revolutionary Nurse for Life model to the millions of dementia patients and families who need it most,” said PocketRN CEO, Jenna Morgenstern-Gaines. “With PocketRN, patients and families get unwavering support from a dedicated, trusted nurse as they navigate the complexities of managing dementia at NO cost to them. Nurses are hands-down the best clinicians to be the ‘glue’ for patients and their families throughout their dementia journey–they’ve been doing so forever, and it’s high-time their work is valued by our system.”

Caring Senior Service founder and CEO Jeff Salter said the partnership is a great opportunity for both companies to make a significant impact on the decisions Medicare and Medicaid make regarding the future of managed services for people suffering with dementia.

“The GUIDE Model focuses on a holistic approach to dementia care with the goal of keeping individuals in their own homes for as long as possible,” Salter said. “Caring’s mission has always been to help seniors remain happy and healthy at home. Teaming with PocketRN to shape national dementia care guidelines enables us to advance that objective on a nationwide scale.”

PocketRN’s participation in the GUIDE Model will help people living with dementia and their caregivers have access to education and support, such as training programs on best practices for caring for a loved one living with dementia. The GUIDE Model also provides respite services for certain people, enabling caregivers to take temporary breaks from their caregiving responsibilities. Respite is being tested under the GUIDE Model to assess its effect on helping caregivers continue to care for their loved ones at home, preventing or delaying the need for facility care.

GUIDE Participants represent a wide range of health care providers, including large academic medical centers, small group practices, community-based organizations, health systems, hospice agencies, and other practices.

For more information on CMS’ GUIDE Model, please visit: https://www.cms.gov/priorities/innovation/innovation-models/guide.

Mike and Adie Walls were selected from hundreds of nominations from franchisors that participated in the franchise research firm’s prestigious satisfaction study

SAN ANTONIO — Caring Senior Service, a non-medical home care services company, is pleased to announce that Caring Senior Service of Brazoria County, Texas, owners Mike and Adie Walls have been honored as 2025 Franchise Rock Stars by research firm Franchise Business Review.

“At Caring, we have always known that Mike and Adie provide their clients with the type of service that wins awards, and we’re honored that Franchise Business Review also recognizes their dedication,” said Caring Senior Service founder and CEO Jeff Salter. “Being named an FBR Rock Star shows that they go above and beyond their mission to provide the Lake Jackson area with quality senior care. In addition to the traditional caregiving their location provides, they have also embraced innovative, AI-driven tools that help them enhance the already stellar level of client care they provide. They are truly rock stars in anticipating their clients’ needs and meeting those challenges.”

Salter said the couple’s concern about their clients isn’t limited to any routine schedule. After Hurricane Beryl hit eastern Texas in July 2024, the Wallses had boots on the ground making sure their clients and caregivers had plans in place, even moving one into a personal care home with a generator. They also mobilized a team to cut trees and fix electrical issues and coordinated caregivers to help check on clients.

The Franchise Rock Stars were nominated by their franchise brand’s leadership in one of eight categories as franchisees who set admirable examples when it comes to leadership, business acumen, financial and professional success, and contributing to their community. Categories include Giving Back, Women, Millennials, Veterans, Family-Owned, “Freshmen,” Top Performers, and Multi-Unit Owners.

“There are so many stories of inspiring franchise owners who are living their dreams of successful business ownership. Each franchisee brings unique abilities, values, and skills to their franchise brand,” said Eric Stites, founder & CEO of Franchise Business Review. “We’ve seen that most successful franchise owners demonstrate an incredibly strong work ethic, a deep passion for their businesses, and a real commitment to their communities. Our Franchise Rock Star Awards are for those who truly go above and beyond in some special way. We’re thrilled to recognize these Rock Stars as exceptional examples of achieving success within the franchise model.”

Mike Walls first became a part of the Caring Senior Service team as its franchise development manager in 2009, but by 2014, the couple had decided to open Caring Senior Service of Brazoria County after they struggled to find quality senior care for a family member.

“We are humbled to be chosen as rock stars,” Adie Walls said. “While Mike had already worked in senior care for several years, I didn’t become actively involved until my grandfather was diagnosed with Alzheimer’s. As I learned more about the senior care industry and Caring’s franchise system, my original goal to find quality care for my grandfather expanded to include the entire local community. We’re thrilled to be recognized for our efforts.”

Mike Walls said that Caring Senior Service has always provided the couple with the tools they need to thrive in the industry.

“Without the educational and technical support of the Caring team, we wouldn’t be where we are today, and we are truly thankful for their leadership,” he said. “Adie and I will continue to seek ways to provide the Lake Jackson area with the GreatCare^® our clients and their families deserve.”

This is the third year that a Caring Senior Service franchise owner has been named as an FBR Rock Star. In 2022, Caring Senior Service of New Braunfels, Texas, owner Cathy Trlica won the award in the Family-Owned category, and in 2024, Cindy Sheller, who owns Caring Senior Service of Tucson, Arizona; Caring Senior Service of Dallas Northwest; Caring Senior Service of Dallas Mid-Cities; and Caring Senior Service of Las Vegas, was selected for the honor in the Multi-Unit category.

For more information about Caring Senior Service, please visit https://www.caringseniorservice.com/.

Owner Srikrishna “Sri” Majumder wants his Kansas City Central location to provide excellent home care services to the area’s aging population while offering employment opportunities

KANSAS CITY, Mo. — Caring Senior Service, a non-medical, personalized home care services company, announced today that it has expanded its services into Missouri with its first location at 9233 Ward Parkway, Suite 230, in Kansas City.

Caring Senior Service of Kansas City Central owner Srikrishna “Sri” Majumder said he enjoys the opportunity to improve someone’s daily quality of life.

“There is meaning in forming relationships with seniors, hearing their life stories and being a part of their journey,” he said. “I’ve long had a deep desire to help those who may be vulnerable or in need of support. Serving seniors allows my team and me to offer care, companionship and dignity to individuals in their later states of life.”

After a successful career in the information technology industry, Majumder, a long-time Kansas City resident, said he was ready to pursue a more purpose-driven career.

“There is a great demand for senior care as the Baby Boomers get older and decide in larger numbers to age in place,” he said. “In addition to helping with the aging population, I hope my Caring Senior Service location will be able to provide opportunities for meaningful employment with advancement in home and healthcare services.”

Caring Senior Service of Kansas City Central will serve seniors in Bonner Springs, Edwardsville, Fairway, Kansas City, Lake Quivira, Lenexa, Mission, Missing Hills, Mission Woods, Prairie Village, Roeland Park, Shawnee and Westwood, Kansas, and in Blue Summit, Kansas City and Westwood, Missouri.

Caring Senior Service of Kansas City Central offers veterans care, light housekeeping, companion care, meal preparation, respite care and other personal care services to seniors and others who need assistance. Clients can also request specialty care services for seniors who need tailored services such as fall prevention or stroke, post-surgical, dementia or COPD care. The home care company also issues a tablet with its proprietary Family Portal application pre-loaded so the client, caregiver and client family can keep in constant communication.

For more information about Caring Senior Service of Kansas City Central, call (816) 750-2438 or visit https://www.caringseniorservice.com/kansas-city-central.

Owner Preeti Jha decided to join the home care franchise after witnessing the challenges families face when they can’t provide in-person care for their aging loved ones

HOUSTON — Caring Senior Service, a non-medical, personalized home care services company, announced today that it has opened its 20^th Texas location with a new office at 3 Sugar Creek Center Blvd, Suite 100, in Sugar Land.

Owner Preeti Jha said her decision to become a Caring Senior Service franchise owner was based on her desire to give back to the community and because of personal events that shaped her outlook on aging care.

“I had lifelong entrepreneurial aspirations and a deeply personal desire to give back to the community,” she said. “When both my mother and mother-in-law became ill, I witnessed the challenges that families face when they can’t personally provide care for their aging loved ones. Our mothers lived in India and couldn’t come here to live with us. Not being able to provide that physical support made a lasting impression on me. I want to be there to help other sons and daughters ensure their parents receive compassionate and dignified care. Caring Senior Service allows me to do both.”

Jha said joining the Caring Senior Service team allows her to combine these passions while also addressing the need for more senior care in the Sugar Land area.

“By delivering quality care, we not only improve the lives of seniors but also offer invaluable support to their families,” she said. “In essence, it’s about honoring the memory of my own mother by being present for others.”

Jha started her career as a software engineer but grew into leadership roles as a program manager, a project manager and a product line manager. She received a bachelor’s degree in information technology from Berhampur University in India and, just this spring, received her master of business administration (MBA) from Rice Business in Houston.

Caring Senior Service of Sugar Land offers respite care, transportation, meal preparation, companionship, medication reminders and other personal care services to seniors and others who need assistance in the Sugar Land area. Clients also receive a 43-point home safety assessment and a tablet with the home care company’s Family Portal application pre-loaded so the client, caregiver and client family can improve communication.

For more information about Caring Senior Service of Sugar Land, call (346) 586-0419 or visit https://caringseniorservice.com/sugar-land/.

Owners Alireza Mazaheri and Hannah Glasier to bring high-quality home care services to seniors in the Charleston area

CHARLESTON, S.C. — Caring Senior Service, a non-medical, personalized home care services company, announces the opening of its new Charleston office, the first Caring Senior Service location in the state of South Carolina.

Owners Alireza “Ali” Mazaheri and his wife, Hannah Glasier, have both worked in the healthcare industry and believe that joining the Caring Senior Service family is the right path for them to provide non-medical home services to residents in the Charleston County area. With the opening of this location, Caring Senior Service is now located in 20 states throughout the country.

Mazaheri, a registered physiotherapist in Toronto, Ontario, Canada, said that he and Glasier evaluated several business and franchise opportunities before choosing Caring Senior Service.

“Caring gave us the feeling of family that we were looking for, and their business model was the best fit for us now and as we scale the business for future expansion,” Mazaheri said. “Our long-term goal is to help educate the community about the importance of home care and provide families and seniors with the information they need to bridge the gap between healthcare services and the personal services needed to stay healthy and happy at home.”

Glasier, who has worked for a proactive health and wellness service in Toronto for nearly six years, said that Caring Senior Service provides the couple with a challenging business opportunity that also will allow them to make a difference in the lives of seniors.

“It’s important to provide families with peace of mind while fostering a more connected community,” she said. “Caring Senior Service’s franchise program will support Ali and I in our endeavors to build a legacy business while we work to make a positive impact on the area’s seniors and their family members.”

Caring Senior Service of Charleston, South Carolina is located at 1671 Belle Isle Avenue, Suite 110, Office H in Mount Pleasant, and provides meal preparation, respite care, transportation, medication reminders, companionship and other personal care services to seniors and others in the Charleston area.

For more information, call (843) 603-8090 or visit https://caringseniorservice.com/charleston/.

This marks the second location opened by one of the owners, with both inspired to deliver outstanding services due to experiences with seniors in their personal lives

KATY, Texas — Caring Senior Service, a non-medical, personalized home care services company, announced today the opening of a new location to provide quality services to seniors in the Katy, Texas area.

The owners, Ken Anderson and Keishia Fox, both have several years of experience offering quality home care services in both a personal and professional capacity.

Anderson, who is also the owner of Caring Senior Service of Jackson, Mississippi, was originally inspired to enter the home care industry after his grandmother’s difficulty in finding quality care. His grandmother eventually started receiving care from a Caring Senior Service in her area, which prompted Anderson to enroll in the company’s Director Apprentice Program (DAP).

After completing the program, he managed a Caring Senior Service location in Huntsville, Alabama, before deciding to buy his own franchise in Jackson in 2012.

“It’s my goal to ensure that seniors in the Jackson and Katy areas receive the best home care possible, and Caring Senior Service’s Greatcare® model makes sure seniors are provided with skilled, experienced and qualified caregivers,” he said. “Caring Senior Service was there for my grandmother when my family needed them, and I was immediately drawn to them as a result of their devotion to providing this excellent care. I’m honored to be able to expand that care into the Katy, Texas area.”

Fox was similarly moved by a family event that led to her decision to pursue healthcare administration and management. She received a bachelor’s degree from the University of Detroit in Michigan and worked as an executive account manager for a home healthcare services company for more than seven years before deciding to purchase a Caring Senior Service location.

“I was inspired to become a Caring Senior Service owner after helping my grandmother, who suffered from diabetes and COPD,” she said. “I spent time taking care of her and realized that doctors and social workers only have a limited time to work with each patient to accommodate their cares. I became an advocate for my grandmother. This has motivated me to see that seniors in the Katy area are fully cared for and provided with all the resources they need.”

The new location offers respite care, transportation, meal preparation, companionship, medication reminders and other personal care services to seniors and others who need assistance in the Katy area.

For more information about Caring Senior Service of Katy, call (346) 483-8242 or visit https://caringseniorservice.com/katy.

The home care service company will deliver personalized non-medical home care services to seniors

PONTIAC, Mich. — Caring Senior Service, a non-medical, personalized home care services company, announces today that it has opened an office in Oakland County.

Caring Senior Service of Oakland County South is owned by Amr Radwan. He hopes bringing this business to the area will raise awareness of the need for quality in-home care while providing employment opportunities for local caregivers.

“We want to enhance seniors’ quality of life by allowing them to maintain their independence and foster a sense of dignity and purpose,” Radwan said. “My hope is that we’ll be able to create a healthier, more connected community, benefiting seniors and their families alike.”

Originally from Cairo, Egypt, Radwan immigrated to the United States in 1999 to further his education. With more than two decades of engineering and financial experience, Radwan said the time was right for him to shift gears and pursue a new career path that would bring financial freedom and opportunities for his family.

“Amr is passionate about helping seniors live healthy and fulfilling lives in the comfort of their own homes, while providing peace of mind to their families,” said Caring Senior Service CEO and founder Jeff Salter. “The aging population of Oakland County has been increasing every year since 2011 and is expected to nearly double by 2030. The need for home care is going to continue to grow, and with his diversified experience and analytical mind, Amr is going to address that need head-on and provide amazing results.”

Caring Senior Service of Oakland County South is located at 27600 Farmington Rd Ste 209 in Farmington Hills, Michigan. It offers respite care, transportation, meal preparation, companionship, medication reminders and other personal care services to seniors and others who need assistance.

For more information, call (248)-265-3734 or visit https://caringseniorservice.com/farmington-hills/.