Massage Heights

Public Encouraged to Nominate a Caring Community Member for a Free 30-Minute Massage.

SAN ANTONIO — To show appreciation for those who go above and beyond every day to care for others, especially throughout the challenging past few years, Massage Heights will be offering free 30-minute massages to nurses, first responders and teachers this summer.

The giveaways are part of the brand’s recently announced Culture of Care initiative which aims to “care for those who care for others” within communities across North America. In the coming months, Massage Heights – a North America spa franchise brand offering high-quality massage, skincare and wellness services – will roll out a series of internal and external Culture of Care initiatives in an effort to make elevated massages and facials accessible to all.

“In launching our Culture of Care program, we felt it made sense to start with recognizing those who unselfishly sacrifice for others every day – nurses, first responders and teachers,” said Susan Boresow, CEO of Massage Heights. “These individuals who demonstrate the act of caring in their everyday careers deserve to be recognized with accessible, elevated self-care.”

Officially launching on Monday, May 9 through Sunday, July 31, Massage Heights members and non-members are encouraged to visit the Culture of Care landing page to make a nomination. The brand will choose 150 winners across the below groups, and accept nominations for all throughout the entirety of the initiative. Both the nominator and nominee will receive a free massage.

• May: The campaign will encourage nominations for nurses in light of it being National Nurses Month.
• June: All first responders (police, firefighters, EMT’s, paramedics, etc.) are recognized during June.
• July: Timed with the end of another school year, this month inspires nominations for teachers.

Founded on a passion and an authentic belief that the health and wellness benefits of high-quality massages should be accessible to everyone, Massage Heights has a history of care within its actions and culture. The giveaways are the first of many programs to come, after the recent announcement of Massage Heights’ renewed mission, vision and core values.

To learn more about Massage Heights visit www.massageheights.com and connect with their social media pages: Facebook, Instagram and Twitter.

Spa Franchise to Introduce Programs that Help Care for Those They Serve, and Serve Alongside.

SAN ANTONIO — Massage Heights, a wellness franchise that provides personalized, therapeutic massage and skincare services at 120+ retreats, is redefining how care should look, act, and inspire in communities across North America.

The brand was founded on passion and an authentic belief that the health and wellness benefits of high-quality massages and facials should be accessible to everyone. Since its beginning, the brand’s desire has been to elevate the communities they serve. As a result, Massage Heights will roll out a series of Culture of Care initiatives over the coming months. This will include special promotions and giveaways offered to members of the community who care for others, such as nurses, first responders, and teachers. In addition, Massage Heights is launching internal care programs to support franchisees in creating and sustaining inspiring and engaging work environments for their Retreat staff.

“Our research showed that what separates us from others in the industry is our genuine level of care – mainly the caring nature of our people who help improve wellness, boost energy levels and elevate lives,” said Susan Boresow, CEO and President of Massage Heights. “We genuinely listen to our guests and design personalized treatment options. As a result, they walk out feeling renewed and heard.”

The essence of the brand is intentionally captured within the Massage Heights logo. The mountains represent the struggles people face every day, and the glowing chi represents the inner life source – the energy that flows through each of us and is needed to be our best selves. The Massage Heights vision, mission and core values reflects a Culture of Care:

• Our Vision: To live a culture of elevated wellness that inspires, transforms, and renews the lives of our people, our members, and the communities we serve.
• Our Mission: To deliver an awesome, personalized, therapeutic experience for each guest, every time.
• Core Values: Loyalty, Authenticity, Passion and Diligence are the four core values.

“We are here for those we serve and those we serve alongside,” said CG Funk, Senior Vice President of Culture & Industry Relations for Massage Heights. “We hear the countless positive stories from our members, massage therapists, estheticians, retreat directors and franchise owners of the renewed energy that’s rising in our retreats. Caring is in our culture and in our actions, not just our branding. Our actions will be seen in our ongoing programs to live out our vision and collectively elevate individual lives and those around them.”

Leading Massage & Facial Franchise Supports Global Movement Aimed to Celebrate Massage Therapy.

SAN ANTONIO — Massage Heights, a North America spa franchise brand offering high-quality massage, skincare and wellness services, announced today their cornerstone partnership with the Massage Makes Me Happy initiative under the Global Wellness Institute (GWI). Massage Makes Me Happy is a global movement that aims to celebrate the healing powers of massage therapy and promote its benefits through research, education, advocacy and awareness.

In support of the initiative, Massage Heights will serve as this year’s exclusive employer partner and will offer promotions throughout the month leading up to Global Massage Makes Me Happy and Healthy Day, Sunday, March 20. This partnership further solidifies Massage Heights as a leader in the spa and wellness industry.

“Massage therapy truly does make a positive difference through the many benefits it offers,” said CG Funk, Senior Vice President of Culture and Industry Relations. “Massage Heights is honored to be a partner for this impactful initiative aiming to promote and educate on the healing powers of therapeutic touch and celebrate the work of professional massage therapists.”

Dr. Tiffany Field, Founder and Director of the University of Miami School of Medicine’s Touch Research Institute and medical spokesperson for GWI’s Massage Makes Me Happy initiative shares, “After 40 years of research, we have yet to find a chronic or systematic human malady that massage does not aid.”

This partnership is one effort the brand has committed to with an overarching goal of increasing awareness on the benefits of massage therapy as well as the career of massage therapists. Massage Heights is also actively taking steps to further support its company culture through care programs, training, self-care initiatives and more.

“I have been a committed receiver of massage therapy for more than 30 years and experienced first-hand how it makes people feel happier and be healthier,” shared Lynda Solien-Wolfe, Massage Makes Me Happy Chair. “The movement and the official Global Massage Makes Me Happy and Healthy Day will be a great celebration of the happiness that massage brings to millions of people throughout the year and around the globe.”

Massage therapists and estheticians are at the foundation of the Massage Heights brand and play a key role in steering its success. Partnering with the Massage Makes Me Happy initiative is one step toward changing the narrative and status quo of a career in the spa and wellness industry.

For further information on the Massage Makes Me Happy initiative, visit massagemakesmehappy.com. To learn more about Massage Heights visit www.massageheights.com and connect with their social media pages: Facebook, Instagram and Twitter.

About The Global Wellness Institute
The Global Wellness Institute, a non-profit organization with a mission to empower wellness worldwide by educating public and private sectors about preventive health and wellness, provides a global platform to support and bodywork. The MASSAGE MAKES ME HAPPY Initiative, aims to celebrate the healing powers of massage therapy and promote its benefits through research and education, advocacy, and global awareness.

Leading Massage & Facial Franchise Premieres New Medium to Raise Awareness, Support Around Massage Therapist and Esthetician Careers.

SAN ANTONIO — Massage Heights, a North America spa franchise brand offering high-quality massage, skincare and wellness services, announced today the premiere of Outside the Room – an engaging, lively podcast and virtual show, hosted by massage industry veteran CG Funk, the company’s Senior Vice President of Culture and Industry Relations.

An industry first, Outside the Room is the first-ever podcast and virtual show that aims to further support the work of massage therapists and estheticians and increase awareness on the purpose and value of these wellness careers.

The podcast version will be available on the Massage Heights website, Apple Podcasts, Google Podcasts, Spotify, Audible and more, and the virtual shows will be housed on YouTube. Each 30-minute episode will feature a regular cadence of special guests and cover topics such as industry news, research, real-life massage and skincare stories, Massage Heights brand innovations and inspirational messaging. The first episode will launch on January 14, 2022 and feature massage industry icon Benny Vaughn, a licensed massage therapist, specialist in sports massage and a certified athletic trainer, who has been a pioneer and trailblazer in the industry for nearly 50 years. Episode two, airing in February, will feature Dr. Tiffany Field, Director of the Touch Research Institute and Lynda Solien-Wolfe, Chair of the Massage Makes Me Happy initiative under the Global Wellness Institute.

“Massage therapists and estheticians spend 80% of their workdays with a guest behind closed doors, which can be isolating and keep them disconnected from the larger world of wellness.” Funk said. “This inspired the name Outside the Room. The podcast and virtual show will serve as a place for professionals in the industry to learn, grow and connect together as hands-on healers, helping to build a community and a resource for massage therapists and estheticians. ”

Outside the Room will highlight and bring much needed attention to massage therapists and estheticians and the importance of their work and career. In addition to this initiative, the Massage Heights brand is actively taking steps to increase and support its company culture through care programs, training, self-care initiatives and more.

The podcast and virtual show is one of many initiatives Funk plans to implement to support, highlight and honor the work of massage therapists and estheticians. Her 30-year experience in the spa, beauty and franchise industries lends significant credibility and benefits for the platform. Recently, Funk was elected to the International Spa Association‘s Board of Directors and will begin her term in May 2022. In addition to various leadership roles, Funk is an Arizona licensed massage therapist, California certified massage therapist and an advanced cranial sacral therapist. Her background includes massage business owner, massage and bodywork instructor and continuing education provider, and she’s also dedicated time to serving industry wide initiatives and groups including the Commission on Massage Therapy Accreditation, Beauty Changes Lives, Global Wellness Institute and World Spa Awards.

“I deeply believe in the healing power of therapeutic touch and have such high regard for massage therapists and estheticians,” shared Funk. “I’m honored to be a part of this inspiring industry and invite all massage therapists, estheticians and wellness professionals to become a part of the community we are building through Outside the Room.”

To learn more about Outside the Room, visit www.massageheights.com and connect with Massage Heights’ social media pages to stay up to date on the latest episodes: Facebook, Instagram and Twitter.

Leading Spa Franchise Shows Massages & Facials on the Rise for New & Existing Members.

SAN ANTONIO — Massage Heights Franchising has experienced dramatic revenue growth as people are becoming more focused on their health and well-being more than ever before. The rising surge of therapeutic massage and facials reflect the increased desire to improve one’s self-care. A combination of stress, anxiety, skin problems along with the need for “human touch” has created unprecedented demand for massages and skincare services at Massage Heights Retreat franchises throughout North America.

Massage Heights Franchising reports consistent spikes in appointments across all categories of massages as well as skincare services including a selection of therapeutic facials. Massage revenues are up more than 20 percent and facial revenues up more than 30 percent over 2019 (the latest “normal” year for comparison). Massage Heights Franchising celebrates a +85% increase in the number of Retreats exceeding $1M in AUV (Average Unit Volume) for 2021.

“Our purpose has always been to elevate the lives of our members, franchisees, therapists and estheticians. It’s especially gratifying to know that during these stressful times, we have the ability to heal and help more people than ever before,” said Massage Heights CEO and President Susan Boresow, noting that revenue dues from memberships are up nearly 17 percent over 2019.

As new memberships are increasing, existing member retention is also at an all-time high. Boresow added, “Our members really appreciate our roll-over credit model that builds up benefits – if you don’t use it, you don’t lose it. From our quality linens, high-end tables to essential oils and free aromatherapy, it’s all about creating that personalized relaxing experience. Members consistently return to their go-to therapist who takes the time to know and address their specific needs.”

Based on demand, the growing wellness brand is also seeing heightened interest in its franchise opportunity. With its rising AUV, Massage Heights Franchising expects to double in size by the end of 2025 and has identified multi-unit opportunities within every major market. The brand is looking to expand its Retreats through the east coast, Midwest and prime territory within Arizona and Colorado. Resales have also proven to be an effective way for new franchisees who are seeking to enter a market with an existing customer base, while gearing up to expand within the territory.

As the uptick has clearly been positive for Massage Heights’ franchisees, it has also created career opportunities for more massage therapists and estheticians. Earlier this year, the brand announced the hiring of massage industry veteran CG Funk as Senior Vice President of Culture & Industry Relations for Massage Heights to further support the work of massage therapists and estheticians and increase awareness on the purpose and value of these wellness careers.

Massage Heights will launch an exciting new podcast and video show early this year to be hosted by Funk called “Outside the Room” focused on recruitment, retention and culture for therapists and estheticians.

Leading Massage Franchise Welcomes Industry Leader to its Leadership Team.

SAN ANTONIO — Massage Heights, a U.S. and Canadian spa franchise brand, offering high-quality massage, skincare and wellness services, is pleased to announce the appointment of industry veteran, CG Funk, to their leadership team in the role of Senior Vice President of Culture and Industry Relations.

Funk comes to Massage Heights with over 25 years of experience in the spa, beauty and franchise industries. Her experience includes executive leadership, franchising, public relations, employee acquisition and development, product and service development, training and learning, school administration, teaching and motivational speaking.

“Massage therapists and estheticians are the heart of our brand and having someone who can steer the recruitment and retention strategies to enhance the culture of Massage Heights is paramount to our success. I’m confident having a leader of CG’s caliber will prove to greatly impact our growth and sustainability,” said Susan Boresow, President and CEO of Massage Heights. “CG brings a passion for the massage and spa industry that is unmatched, with vast knowledge and experience which will key in shaping the future of Massage Heights.”

Prior to joining Massage Heights, Funk operated a boutique spa consulting business, working with companies in the wellness, spa and beauty sectors.

Before this, Funk was the Vice President of Industry Relations and Product Development for Massage Envy Franchising overseeing operations standards and procedures, product and service development, vendor relations, franchisee development and training, employee engagement and public relations outreach within the beauty, wellness and spa industries. She also played a key role in three brand acquisition sales during her ten-year tenure.

“First and foremost, I am a massage therapist and have held a license to practice for 30 years. I hold a deep belief in the healing power of therapeutic touch provided through massage and skincare services. I greatly respect the work of massage therapists and estheticians and know that, through their skilled hands and compassionate hearts, they make a difference every day in health and well-being of our guests,” said Funk. “I am so honored to be joining the Massage Heights leadership team and look forward to working with the national office and franchisees to create a profitable and positive future.”

In her new role, Funk will lead the efforts and planning of company-wide strategies and programs relating to recruiting, retention and promoting a positive and rewarding employee culture to support the Massage Heights brand, its franchisees and their staff.

By leveraging partnerships with leading organizations, initiatives and experts in the field, Funk and the Massage Heights team have their sights set on restructuring the narrative surrounding a career in the spa and wellness industry and seeing the franchises grow to new levels and new markets along the way.

Leading Massage Franchise Prepares for Strategic Growth, Hires New Chief Development Officer and More.

SAN ANTONIO — Gearing up for strategic growth amid a booming wellness industry, Massage Heights, the franchise known for its resort-quality massage, skincare and wellness services, today announced multiple new hires to its executive team, including the appointment of Scott Schubiger as Chief Development Officer.

In his new role, Schubiger will oversee all aspects related to franchise development, making him a key player in the company’s plans for substantial and sustainable growth.

“Scott Schubiger is the perfect person to serve as our first Chief Development Officer, as he joins our team with a proven track record of success when it comes to developing and growing franchise concepts,” said Susan Boresow, President and CEO of Massage Heights. “As we gear up to achieve significant growth in the coming years, we are thrilled to have Scott on our team, knowing he’ll be a big part of moving the brand forward.”

Schubiger comes to Massage Heights with nearly 20 years of experience in the franchise industry. Most recently, Schubiger served as the Vice President, Franchise Development and Real Estate at LunchBox Wax. Throughout his executive career, Schubiger has held leadership positions with ZGrowth Partners, Lift Brands (Snap Fitness), Rita’s Ice Franchise Company, Hewlett-Packard, Realogy Corporation, Cisco Systems and Maritz.

“The size of the industry combined with the extent to which Massage Heights is positioned for growth makes it a very exciting time to be joining this leadership team and well-established brand,” said Scott Schubiger, CDO of Massage Heights. “Together with Susan and the rest of the team, I look forward to serving our franchisees and doubling our presence over the next few years.”

In addition to Schubiger, CEO Susan Boresow has also brought Donald McConnell and Jim Graham onto the leadership team at Massage Heights. With 30 years of franchise experience between the two of them, McConnell will serve as the new Director of Field Support and Graham as a Franchise Business Consultant and Senior Data Analyst.

These new hires will allow Massage Heights to continue to expand and better serve both its current and future franchisees. Bringing these industry veterans on board is a giant leap forward for the brand, stemming from its continued franchise growth and systemwide success across North America.

In addition to the team expansions, Massage Heights board member David Humphrey has recently been named Second Vice Chairman of the International Franchise Association (IFA), the world’s largest membership organization for franchisors, franchisees and franchise suppliers.

Experienced Franchise Leader Joins Wellness and Lifestyle Brand for Next Phase of Growth.

SAN ANTONIO — Massage Heights, the franchise known for its resort-quality massage, skincare and wellness services, is under new leadership. Effective now, Susan Boresow will serve as the company’s new President and CEO.

After co-founding the company 17 years ago, and serving as President and COO for the first 12 years and CEO for the last five, Shane Evans will continue supporting the brand as Vice Chairwoman on the board of directors for Massage Heights.

“Susan is an established and well-respected leader in franchising, with extensive experience leading teams and executing brand growth for multiple franchise systems across the food, fitness and personal care and wellness sectors,” said Shane Evans, Co-Founder of Massage Heights. “Her effective leadership style and level of integrity aligned with our brand culture and her skills will only accelerate our brand in the right forward direction.”

Boresow’s experience in franchising goes all the back to her first industry job in 1985 as a local store marketing coordinator with McDonald’s, where she oversaw 30 company restaurants in Kansas City. She moved on to hold executive marketing and other positions at multiple prestigious franchise brands, including Sport Clips, Cold Stone Creamery, Pump it Up, Godfather’s Pizza and Massage Envy. Her most recent role was President of TITLE Boxing Club, where she led the company through growth periods and navigated the franchise system and home office team through the challenges of the pandemic.

“There’s excitement surrounding the next six months and the future of Massage Heights. As we leverage in-depth research and think tank discussions on how to best outpace, innovate and differentiate ourselves from others in the industry,” said Susan Boresow, President and CEO of Massage Heights. “I’m grateful to be joining a franchise network filled with passionate owners who are ready for the next big step.”

The leadership transition is happening at an ample time, as the multi-billion-dollar Health and Wellness category continues to climb.

In fact, Massage Heights has already had an impressive first quarter this year, making company history with the highest membership growth ever over a quarter. The brand also saw a significant increase of over 17% in same store revenue growth during Q1, compared to the same quarter in 2019. Looking forward, Massage Heights is on track to continue its record-breaking year with five new locations across Texas and California set to open in the coming months.

Fast-growing Massage and Facial Services Franchise Reports $104.8 Million in Systemwide Revenue in 2018 and Accelerates Growth Nationwide

SAN ANTONIO — Celebrating 15 years in business, Massage Heights, a leader of professional, affordable, and convenient therapeutic massage and facial services, announced another banner year for the brand, reporting $104.8 million in revenue, as well as a new partnership with Franchise FastLane to sign 20 franchise agreements in 2019. The brand is actively recruiting single- and multi-unit franchisees to expand in major metro areas like Minneapolis, Nashville, St. Louis, South Florida, and Las Vegas.

Over the last 15 years, Massage Heights has grown from a single Retreat in San Antonio, Texas, to over 140 across the U.S. and Canada. Co-founder and president Shane Evans founded the company in 2004 with her husband, Wayne, after realizing the need for professional and affordable massage services. After experiencing years of painful, recurring back pain ­­­­and being unable to find a consistently affordable, therapeutic option for massage therapy, Shane and Wayne opened the first Massage Heights location. It was so popular that they opened a second just nine months later. After realizing the growing demand for massage therapy as part of people’s everyday lives to manage chronic pain, reduce stress, and countless other symptoms, they saw an opportunity to take the brand national through franchising.

“As I reflect on the past decade and a half in business, the first thing that comes to mind are the career opportunities that we’ve been able to provide to hundreds of entrepreneurs, massage therapists, and estheticians, and the countless lives they’ve transformed through affordable massage therapy and facial services,” said Shane Evans, co-founder and president of Massage Heights. “The continued success of Massage Heights is a direct testament to the tireless dedication of our franchise owners, leadership team, and team members at every location. We’re proud to be here today and look forward to the next 15 years.”

Additionally, to celebrate its 15^th anniversary, Massage Heights will treat one lucky fan to an all-expenses paid trip for two to The Ritz-Carlton in Half Moon Bay, California, for a luxurious weekend of relaxation and pampering. From April 1-30, 2019, fans can visit www.massageheights.com/15thanniversary to enter for the chance to win. Additional prizes such as annual memberships and other services and products also will be awarded for a total of 15 winners selected. For the closest location, visit www.massageheights.com.

For more information on franchise opportunities with Massage Heights, visit www.massageheightsfranchise.com.