Heather Logelin spent 20 years in solution sales, where she gained expertise in helping people solve problems. During her time in sales, she began working with franchisees, and through doing so, she developed a deep appreciation for franchise models as well as the entrepreneurship of the franchisees themselves. Her background in sales felt like a natural skillset to support her dream of becoming a business owner and franchisee. By Kelsi Trinidad
In early 2026, Shawna and Tyler Field will celebrate the 10th anniversary of their beloved Assisting Hands® Home Care business in their Rockledge, Florida, hometown. Over the past decade, they’ve thrived on serving their community with passion, pride and integrity. By Lizzy Yeserski
Innovative Program Focuses on Cultural Sensitivity and Inclusive Dementia Care
GREENWOOD VILLAGE, Colo. — Homewatch CareGivers announced today the official launch of its Certified Dementia Care Specialist Training. This groundbreaking program emphasizes the importance of cultural sensitivity, inclusivity, and a person-centered approach to dementia care. It aims to provide caregivers with the tools and knowledge necessary for compassionate, individualized care while respecting the unique needs of those living with dementia.
Homewatch CareGivers is working to meet the growing demand as nearly seven million American’s are living with Alzheimer’s disease. This new training program is part of Homewatch CareGivers’ broader commitment to continuously improve the quality of care provided to individuals living with dementia. The program’s goal is to move beyond the traditional clinical view of dementia, focusing on empowering caregivers to support individuals’ well-being and dignity. Attendees of the program will complete skill building exercises throughout the training to foster application and person-directed approach techniques.
The program was co-created by and is led by Nicole Brackett, a Certified Dementia Care Educator and Director of Care Delivery & Quality at Homewatch CareGivers. Dr. Allen Power, a renowned geriatrician, author, and dementia care expert contributed to the creation of program content. Together, both Brackett and Dr. Power designed the training to provide caregivers with essential skills and knowledge while fostering a deeper understanding of dementia.
“Our hope with this certification is that all who continue to work with Homewatch CareGivers will have a better understanding of dementia, a better understanding of the clients that they work with and know how to support and enrich the lives of those people who they interact with every day,” said Dr. Power.
Training Goals of the Certification:
This training series is presented as an interactive online independent study along with group discussions with others attending the program. Participants are encouraged to invite others —family, friends, colleagues, and neighbors involved in the care of someone living with dementia to enroll and complete the certification alongside them.
Individuals who complete the certification will be able to apply the following in a real-life setting:
The initial pilot program successfully certified individuals across four Homewatch CareGivers franchise locations in Edina, MN, Phoenix, AZ, Katy TX, and San Antonio, TX. This pilot was designed to test and elevate curriculum, to make sure it met the needs of diverse caregiver groups. As the program expands, Homewatch CareGivers Franchisees plan to certify additional caregivers to continue to provide high-quality, dementia-specific training throughout its nationwide network.
“At Homewatch CareGivers, we are committed to continuously innovating and enhancing the care we provide to individuals with a wide range of needs, including those living with dementia. With experts like Nicole Brackett and Dr. Allen Power leading this initiative, we are proud to offer a training program that equips our caregivers with the right tools to provide the highest quality of care,” said Todd Houghton, President of Homewatch CareGivers. “Given that dementia affects a significant portion of the population, particularly those over 65, this training is essential to ensuring our caregivers can meet the evolving needs of those they care for.”
To learn more about this certification and all Homewatch CareGiver’s dementia care home support services, visit homewatchcaregivers.com/dementia/.
About Homewatch CareGivers
Founded in 1980, Homewatch CareGivers is one of the most experienced network of providers of full-service home care for people of all ages. Caregivers are triple-screened and continually trained and supervised to provide reliable, compassionate, and highly skilled services in companion, personal and comprehensive care. Home care services are personalized for each client and customized care plans are administered through a network of 234 locations. Each location is independently owned and operated by a franchisee. Services may vary by location. Certain locations solely provide nonmedical care services.
About Authority Brands
Headquartered in Columbia, Maryland, Authority Brands’ companies include 15 leading home service franchise brands: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,000 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.
GREENWOOD VILLAGE, Colo. — Homewatch CareGivers, announced today it has received three prestigious awards at Franchise Update Media’s sixth annual Franchise Innovation Award contest for its innovation with Homewatch CareGivers Total Care Solutions™️ and Homewatch Connect™️. The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand.
A jury of judges evaluated the innovation, objectives, and results of more than 150 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources.
Homewatch CareGivers was honored at the 2024 Franchise Customer Experience Conference on June 19 with the following three awards, accepted by President Todd Houghton and Vice President of Growth and Program Delivery, Curtis Wiederin.
“We are thrilled and honored to receive three awards from Franchise Update Media,” said Todd Houghton, President of Homewatch CareGivers. “This prestigious recognition comes on the heels of the launch of Homewatch CareGivers Total Care Solutions and is a true testament to our efforts to revolutionize home care delivery. I can’t thank our team enough for the hard work that has gone into ensuring we have the best tools, resources, and support for our community and the Homewatch CareGivers brand.”
The company created Homewatch CareGivers Total Care Solutions, recognizing that home care is not a one-size-fits-all service. The focus is not merely on delivering care but also on providing personalized care that helps meet each client’s unique needs. Every client deserves individualized, person-centered care through a customized approach. With over 60% of the population reporting feelings of isolation and loneliness, Homewatch CareGivers’ services help reduce these feelings.
For additional information about Homewatch CareGivers, please visit www.homewatchcaregivers.com.
About Homewatch CareGivers
Founded in 1980, Homewatch CareGivers is one of the most experienced network of providers of full-service home care for people of all ages. Caregivers are triple-screened and continually trained and supervised to provide reliable, compassionate, and highly skilled services in companion, personal and comprehensive care. Home care services are personalized for each client and customized care plans are administered through a network of 243 locations. Each location is independently owned and operated by a franchisee. Services may vary by location. Certain locations solely provide nonmedical care services.
About Authority Brands
Headquartered in Columbia, Maryland, Authority Brands’ companies include 16 leading home service franchise brands: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,000 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.
About Franchise Update Media
Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, six newsletters, four annual conferences, independent research, and books, entirely focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit franchising.com.
After 32 years of owning his consulting firm, Randy Casey was looking for an opportunity to go into business with his daughter, Kayla Casey, who had been working as a bedside nurse and had experience in the health field. Randy had previous experience franchising with a real estate model in the past and loved the support that came from collaborating with other owners. By Kelsi Trinidad
Leading home care service franchise integrates technology for enhanced personalized care
GREENWOOD VILLAGE, Colo. — Homewatch CareGivers, a leading network of franchised providers of full-service home care for people of all ages in North America, announced today the launch of Homewatch CareGivers Total Care Solutions™ and Homewatch Connect™. Slated to start rolling out in April 2024, this groundbreaking approach represents new advancements in personalized care to deliver tailored plans that meet the unique needs of individuals who need home care services.
“As the home care industry continues to evolve, it’s vital that we pivot as well to meet the individual needs of those we serve, and technology plays an important role in those efforts,” said Todd Houghton, president of Homewatch CareGivers. “We are proud to launch Homewatch CareGivers Total Care Solutions designed to provide not just care, but companionship and support, helping to ensure that every individual receives the attention they deserve.”
Homewatch CareGivers Total Care Solutions is an all-inclusive suite of services the franchise offers designed to provide personalized care to clients and their families. The comprehensive care services encompass daily social engagement as well as clinical expertise, delivering personalized healthcare assistance to clients right in the comfort of their own homes.
As part of this approach, the company also debuted Homewatch Connect by Homesight from Vantiva, a smart camera synced to a client’s television. By giving the home care provider access to connect with the individual they’re caring for, the Homewatch Connect system helps enable longer independence at home, reduce isolation, and boost social engagement while helping to preserve privacy. It helps to ensure loved ones are well-cared for through improved communication and interaction, while also offering care providers increased support, automation, cost efficiency, and flexibility in monitoring and engagement.
Additional features of Homewatch Connect include:
The system is covered by a secure cloud for data protection.
More information about Homewatch CareGivers Total Care Solutions is available at www.homewatchcaregivers.com/home-care-services/total-care-solutions/.
For additional information about Homewatch CareGivers, please visit www.homewatchcaregivers.com.
About Homewatch CareGivers
Founded in 1980, Homewatch CareGivers is one of the most experienced network of providers of full-service home care for people of all ages. Caregivers are triple-screened and continually trained and supervised to provide reliable, compassionate, and highly skilled services in companion, personal and comprehensive care. Home care services are personalized for each client and customized care plans are administered through a network of 234 locations. Each location is independently owned and operated by a franchisee. Services may vary by location. Certain locations solely provide nonmedical care services.
About Authority Brands
Headquartered in Columbia, Maryland, Authority Brands’ companies include 16 leading home service franchise brands: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,000 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.
Leading Home Care Service Franchise Recognized for Exemplary Practices in Enhancing Franchise Owner and Consumer Experience
GREENWOOD VILLAGE, Colo. — Homewatch CareGivers, a leading network of franchised providers of full-service home care for people of all ages in North America, announced today that it was awarded the Franchise Customer Experience Certification at the 2024 International Franchise Association (IFA) Convention. Homewatch CareGivers stands as the exclusive recipient of this certification within the care industry.
This certification is administered by the Franchise Customer Experience Institute, and awarded to franchise brands that demonstrate superior practices leading to enhanced franchise profitability via exceptional franchisee and consumer experiences.
“We are deeply honored to have been chosen to receive the Franchise Customer Experience Certification. The success and milestones we’ve achieved throughout the past year reflect our dedication to evolving our business model and services to meet the demands of today’s consumers and business owners,” said Todd Houghton, president of Homewatch CareGivers. “As we look ahead, we’re excited to continue to lead the way in delivering unparalleled care experiences and driving franchisee success at Homewatch CareGivers.”
Over the past four months, Homewatch CareGivers underwent a comprehensive evaluation to identify areas of improvement that can help the franchise continue to deliver best-in-class services while also providing a sustainable business model to franchise owners across the country. The process included an independent review of 32 key business practices, telephone interviews with franchisees and consumers, and analysis of third-party data. This certification not only acknowledges Homewatch CareGivers’ dedication to its franchisees and customers but also grants access to a wealth of resources from the Franchise Research Institute.
To learn more about Homewatch CareGivers, visit www.homewatchcaregivers.com.
About Homewatch CareGivers
Founded in 1980, Homewatch CareGivers is one of the most experienced network of providers of full-service home care for people of all ages. Caregivers are triple-screened and continually trained and supervised to provide reliable, compassionate, and highly skilled services in companion, personal and comprehensive care. Home care services are personalized for each client and customized care plans are administered through a network of 234 locations.
About Authority Brands
Headquartered in Columbia, Maryland, Authority Brands’ companies include 16 leading home service franchise brands: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,000 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.
Disclaimer
Each location is independently owned and operated by a franchisee. Employment opportunities and benefits will be solely determined by the business owner. Homewatch CareGivers Franchising SPE LLC is not offering or soliciting employment opportunities at this time, your application will go directly to the franchise business owner, who will make the hiring decision and will be your only employer.
About the Franchise Customer Experience Institute
The Franchise Customer Experience Institute is dedicated to recognizing and supporting franchised brands that excel in driving franchisee profitability through improved franchisee and consumer experiences. With a mission to provide recognition and resources, the Institute plays an important role in elevating standards in franchising. For more information about the Franchise Customer Experience Certification, visit www.FranchiseCXCertificaton.com.
In 2003, Dr. Gail Silverstein was looking for care for her elderly father, but she couldn’t find a care solution with which she was completely comfortable. With 25 years of experience in the health industry and a doctorate in public administration, Silverstein saw this dilemma as an opportunity to provide people with the care that she wished existed for her father and the loved ones of many others. By Kelsi Trinidad
Providing quality service to others is central to Assisting Hands Home Care, according to Vikki Hurley-Schubert, director of community relations and communications for Monmouth County, New Jersey. By Cindy Charette
Strategic Alliances to Expand Company-Wide Services Across the Country for Homewatch CareGivers’ Business Owners
GREENWOOD VILLAGE, Colo. — Homewatch CareGivers, a premier provider of full-service home care, is furthering its mission to provide tailored services to communities around the country with the announcement of its collaborations with Chefs For Seniors, healthAlign acquired by The Helper Bees, Viventium and Paradigm Senior Services. With a mission to further expand services across the platform, these alliances provide forward-thinking enhancements to benefit Homewatch CareGivers’ franchisees and the communities they serve.
“Homewatch CareGivers is dedicated to offering enhanced services in our industry as it continues to evolve,” said Jennifer Tucker, COO at Homewatch CareGivers. “Our alliances with Chefs For Seniors, healthAlign, Viventium and Paradigm Senior Services were created so that we can provide more well-rounded services on a company-wide level to not only clients, but also our franchisees.”
The collaborations include:
For more information on Homewatch CareGivers, please visit www.homewatchcaregivers.com.
ABOUT CHEFS FOR SENIORS
Founded in 2013, Chefs For Seniors strives to improve seniors’ lives through custom-tailored food and meal preparation. Chefs For Seniors services include 100% customized meal planning, grocery shopping, and personalized meal preparation from a chef that has been fully vetted, licensed, and insured. Currently, Chefs For Seniors has over 70 franchise locations across the U.S. and growing.
ABOUT THE HELPER BEES
The Helper Bees (THB) delivers solutions that allow older adults to successfully age in place. THB is focused on conscientious member engagement and is backed by a robust regulatory platform powered by healthAlign, a company pioneering supplemental benefit administration in Medicare Advantage. This unique combination of service and technology provides the infrastructure needed for payers to access, deploy, and scale quality non-medical services into the home, thereby transforming independent aging for millions of Americans.
ABOUT VIVENTIUM
Viventium Software Inc. is a SaaS-based human capital management solution that provides a remarkable user experience and award-winning software. Viventium provides flexible software and expert guidance so clients can be sure their payroll is done right. Viventium offers specialized solutions in the health services markets which include home care agencies and skilled nursing facilities. Viventium Software supports all 50 of the United States with payroll and HR. For more information about Viventium, visit https://www.viventium.com, or follow @viventium on LinkedIn and Twitter.
ABOUT PARADIGM SENIOR SERVICES
Paradigm Senior Services is an all-encompassing support platform to expand service portfolios for homecare organizations. At Paradigm, the goal is simple, to simplify and streamline VA billing operations for long-term care providers, so that they can focus their efforts on their seniors. For more information on Paradigm, https://www.paradigmseniors.com.
SOURCE Homewatch CareGivers
ABOUT HOMEWATCH CAREGIVERS
Founded in 1980, Homewatch CareGivers is one of the most experienced network of providers of full-service home care for people of all ages. Caregivers are triple-screened and continually trained and supervised to provide reliable, compassionate, and highly skilled services in companion, personal and comprehensive care. Home care services are personalized for each client and customized care plans are administered through a network of 234 locations.