High-Value

WEST PALM BEACH, Fla. — Retro Fitness, the leader in high-value, low-price fitness, today announced the appointment of Larry Strain, CCIM as Chief Development Officer. Strain brings more than 25 years of experience in driving multi-unit development for top-tier franchise growth brands such as Starbucks, McDonald’s, and Dunkin’ Donuts. Most recently, he helped lead the successful transition of Potbelly Sandwich Works to a franchise-focused growth model which showcases his expertise and strong ability to be transformative, effect change and fuel growth.

“Bringing in an industry heavyweight like Larry was a strategic move that adds serious musce to an already strong management team,” said Andrew Alfano, CEO of Retro Fitness. “His proven track record in franchise development, investor relations, and real estate is not only a great compliment to the exciting journey we are already on, but also adds serious horsepower.”

Prior to joining Retro Fitness, Strain earned recognition as a prominent figure and thought leader in retail development and business strategy. He has a proven track record of formulating and implementing strategic growth plans for globally renowned retail brands.

“I’m thrilled to join Retro Fitness at such an exciting time in the brand’s growth,” said Strain. “With its unique value proposition, strong team culture, incredibly attractive business model, and unwavering commitment to its members, Retro Fitness is well-positioned to continue its expansion and become the leading fitness franchise in the world. I look forward to working with our franchisees to bring the Retro Fitness experience to even more communities and help people achieve their fitness goals.”

As Chief Development Officer, Strain will be responsible for the design and execution of Retro Fitness’ strategic growth plan, which includes both domestic and international markets. He will also oversee multi-unit territory development, investor relations, franchise sales and recruitment efforts, and lead all phases of real estate development.