Floor Coverings International: Brand Refresh and Ongoing Growth
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Floor Coverings International delivers a superior option for flooring and a top-notch customer buying process, complemented by a proven local marketing approach. The franchise challenges the ways of the past in the flooring industry – which has traditionally been to shop through big-box stores or other local, brick-and-mortar shops – by bringing the showroom to the customer’s home. By Cindy Charette