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H&R Block Brings Back Jon Hamm for Encore Year of Get Your Taxes Won Campaign

Alesia Visconti2017-12-25T14:21:15-05:00December 25th, 2017|Tags: advertise your franchise business, best franchises to own, buy a franchise, food franchise, franchise advertising, franchise business, franchise magazine, franchise marketing, franchise opportunities, franchising, home based business, home based franchise, owning a franchise, small business opportunity magazine, small business owner|

KANSAS CITY, Mo.- GLOBE NEWSWIRE

H&R Block will kick off the 2018 tax season with a fresh take on its 2017 campaign, Get Your Taxes Won. The campaign illustrates that the concept of winning at tax time is in finding all the credits and deductions taxpayers are entitled to for the best outcome.

The campaign features the return of actor Jon Hamm, as H&R Block’s spokesperson. Eight new broadcast spots were created that center on Hamm in a variety of behind-the-scenes scenarios on a film set.

“The Get Your Taxes Won campaign was overwhelmingly a fan favorite and one of our most successful national marketing and advertising campaigns,” said Kathy Collins, H&R Block’s chief marketing and strategy officer. “When we saw the early positive engagement and strong response from consumers we made the decision right away to co-create with Jon again and he was all in.”

Added Collins, “The 2018 campaign highlights the brand, its partnership with IBM Watson, and a number of Tax Season products and programs. We were able to have some fun with a somewhat serious topic and deliver the message that it really does matter how you do your taxes if you want the most money back, but in a lighthearted way.”

Created by advertising agency Fallon, known as one of the world’s most critically acclaimed creativity companies, the commercials re-teamed director Simon McQuoid with Hamm. McQuoid, a veteran commercial advertising director and filmmaker, is known for his work with numerous national brands.

H&R Block knows taxes can be stressful for some people and that consumers should trust that their filing will be right, no matter how they choose to file their taxes. With the most substantial changes to the tax code in 30 years pending to go into effect in 2018, consumers now more than ever will need to work with trusted advisors to understand how their personal tax situations will be affected. H&R Block tax pros help their clients navigate the changes to optimize their outcomes.

H&R Block will be advertising the many ways we help taxpayers take advantage of every credit and deduction available to them. The campaign kicked off in early December with one spot promoting the availability of H&R Block’s interest-free loan product, Refund Advance. The main campaign launches January 1 with additional national broadcast buys and digital and social programming scheduled in cadence of H&R Block’s product roll outs throughout the season. Collins said ads will also air during the NFL playoffs, ESPN College Football Playoffs, March Madness and the Winter Olympics.

About H&R Block
H&R Block, Inc. (NYSE:HRB) is a global consumer tax services provider. Tax return preparation services are provided by professional tax preparers in approximately 12,000 company-owned and franchise retail tax offices worldwide, and through H&R Block tax software productsfor the DIY consumer. H&R Block also offers adjacent Tax Plus products and services. In fiscal 2017, H&R Block had annual revenues of over $3 billion with 23 million tax returns prepared worldwide. For more information, visit the H&R Block Newsroom.

For Further Information
Susan Waldron, 816-854-5522, susan.waldron@hrblock.com

Crunch Franchise Announces Its Newest Location In Seminole, FL

SEMINOLE, Fla., Dec. 22, 2017 /PRNewswire

Crunch Franchise announced today the planned opening of a new 24,000-square foot gym with state-of-the-art equipment and amenities in Seminole, Florida. The completely remodeled, two-floor club – located at 10781 Park Blvd. – overtakes the space previously occupied by LA Fitness and enters pre-sale January 1 in anticipation of an April 2018 opening. The pre-sale center is located at 10763 Park Blvd in Seminole.

Crunch’s new gym location will feature ample parking for its members, and will offer a new fitness experience complete with group fitness, a designated cardio and strength training area as well as HydroMassage® beds and a private stretching area.

The Seminole Crunch location is the first in Pinellas County, Florida, for the veteran ownership team of Vince Julien, Geoff Dyer, Tony Scrimale, Jeff Dotson and Kevin La Ferriere. It is their tenth Crunch franchise location in Florida. These five owners have more than 120 combined years of management experience in the fitness industry, bringing unparalleled expertise to Pinellas County’s newest fitness experience.

“We are very excited about our newest club in Seminole that will serve as a great compliment to our nine other area clubs,” said Julien. “Our memberships start at just $9.95 a month – we are one of the best investments you can make in your health.”

Members looking for guidance or motivation at the gym can join CAMP CRUNCH, an exclusive program that gives members the opportunity to work one-on-one with an expert trainer to drive results. Trainers develop personalized plans to help members meet their individual fitness goals through signature small group training, cutting-edge personal training and unique nutrition programs.

For more information on how to take advantage of Crunch Seminole’s pre-sale rates, visit CrunchSeminole.com or call (727) 289-6174.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1,100,000 members with over 220 gyms worldwide in 24 states, Puerto Rico and 4 countries. Crunch is rapidly expanding across the U.S. and around the globe.

SOURCE Crunch