When people think about buying a franchise, they often focus on numbers, systems and territories. While these are important considerations, at Assisting Hands® Home Care, many franchise owners say the culture made the decision for them. That culture is best described by a term unique to Assisting Hands: FOFO® – Family of Franchise Owners. By Jessica Petrucelli
When people think about buying a franchise, they often focus on numbers, systems and territories. While these are important considerations, at Assisting Hands® Home Care, many franchise owners say the culture made the decision for them. That culture is best described by a term unique to Assisting Hands: FOFO® – Family of Franchise Owners.
“Being part of Assisting Hands means you’re never on your own,” said Andrew Dahle, chief operating officer. “The operational and marketing support we provide is strong, but what truly sets us apart is the way franchisees rally around each other. It’s not just professional backing; it’s emotional support, too. That’s the power of the FOFO.”
From the very beginning, Assisting Hands has emphasized not only business success but also connection, compassion and collaboration. FOFO is more than a clever acronym; it’s a lived reality. Franchisees don’t just operate independently; they lean on each other, share resources and cheer one another on. This family-like culture creates a powerful sense of belonging and ensures that no owner feels alone in their journey.
A defining aspect of Assisting Hands’ culture is the unwavering support offered at every level of the organization. Franchisees benefit from operations support, which offers guidance in building and scaling their businesses, ensuring compliance and navigating challenges with confidence.
The company also offers marketing support, which includes comprehensive tools, strategies and campaigns designed to help owners grow their visibility and brand presence in their local communities. Peer-to-peer support may be the most valuable tool of all. That’s where franchisees find encouragement, wisdom and solidarity from each other. Whether it’s through calls, regional meetings or the national Franchise Education Adventure Retreat, the FOFO spirit ensures that owners never walk alone.
Founded by Dr. Gail Silverstein and Cline Waddell, Assisting Hands provides a wide range of in-home care services including home health care, personal care, companionship, meal preparation and medication reminders. Additionally, the brand prides itself on fostering a culture that produces long-term success.
“At Assisting Hands, franchisees consistently highlight culture as one of the primary reasons they chose the brand and one of the reasons they stay,” Dahle said. “The reassurance of knowing you’re part of a supportive family allows owners to take bold steps in their businesses while staying grounded in a network that understands their challenges and celebrates their wins.”
For many, the FOFO culture is the difference between being a business owner and being part of something greater: a mission-driven family united by the goal of providing compassionate, quality care to clients and peace of mind to families.
The strength of Assisting Hands’s culture is directly tied to its rapid growth. Today, the brand has achieved an impressive 253 territories awarded nationwide. Of those, 110 are open and thriving, with another 28 in the opening stages.
These numbers tell an important story. Franchisees aren’t just buying into a business model; they’re joining a movement rooted in connection, compassion and collaboration. Prospective owners see the connection and camaraderie among current franchisees, and they want to be a part of it.
Jessica Petrucelli