In an industry where trust, compassion and reliability are nonnegotiable, Assisting Hands® Home Care has garnered a national reputation for delivering exceptional in-home care while creating rewarding opportunities for franchise owners. Founded in 2006, the company specializes in nonmedical assistance that allows seniors and others in need to live safely and comfortably at home, an increasingly in-demand service as the population ages, with a market projected to grow significantly over the next decade. By Tamara Rahoumi
In an industry where trust, compassion and reliability are nonnegotiable, Assisting Hands® Home Care has garnered a national reputation for delivering exceptional in-home care while creating rewarding opportunities for franchise owners. Founded in 2006, the company specializes in nonmedical assistance that allows seniors and others in need to live safely and comfortably at home, an increasingly in-demand service as the population ages, with a market projected to grow significantly over the next decade.
What sets Assisting Hands apart is its combination of proven business systems and deeply rooted culture of compassion. Franchise owners benefit from comprehensive onboarding and hands-on training, as well as ongoing operational, marketing and strategic support. They also receive access to a collaborative network of fellow owners who share best practices and encouragement. The leadership team, from local area representatives to the CEO, works closely with owners to ensure they have the tools, guidance and resources to thrive.
That support is more than just a talking point – it’s a lived experience for owners like sisters Daniela Momtcheva and Jasmine Panayotov.
“From day one, we’ve received exceptional support from the entire Assisting Hands management and marketing teams,” said Momtcheva. “The initial training in Miami was not only thorough and informative but also engaging and enjoyable. It gave us a solid foundation for running the business effectively.”
The sisters started their own franchise after looking for a business that combined purpose with a proven system. They wanted something that would let them make a meaningful difference in people’s lives while building a sustainable, community-focused operation.
Speaking to the brand’s selling points, Momtcheva and Panayotov praised the company’s unique culture.
“From the moment we began exploring different opportunities in the home care industry, what truly stood out about Assisting Hands was the genuine sense of family and community,” said Panayotov. “We didn’t feel like just another number in a franchise system. We felt like part of a family that shares our values of compassion, dignity and quality care.”
With rising demand for quality home care, Assisting Hands’ supportive leadership network and strong brand trust offer a franchise opportunity that’s as rewarding personally as it is professionally.
Tamara Rahoumi