Strategic Investment

WINSTON-SALEM, N.C. and ATLANTA — Impact Brands, a Winston-Salem-based private investment company focused on early stage and emerging founder-led consumer brands, proudly announces a strategic investment in Icebox Cryotherapy Studios.

Founded in 2012, and franchising since 2018, Icebox Cryotherapy Studios is a leading franchisor and operator of retail cryotherapy wellness studios with 22 locations across 10 states. Cryotherapy is a non-invasive therapeutic technique that harnesses the power of ultra-low temperatures aimed at unlocking a number of health, beauty, and wellness advantages.

A true pioneer in retail cryotherapy services, Icebox offers a full complement of therapeutic cryotherapy and cryo-based wellness services and recovery solutions designed to empower clients to achieve their optimal well-being and appearance.

“Impact Brands is a world-class and trusted partner that aligns with our core values and brings extensive experience in optimizing and expanding consumer retail franchise concepts,” says Icebox Founder and CEO Alia Alston. “We are thrilled to be partnering with Impact to deliver best-in-class support for our studio owners, promote unparalleled customer experiences, and expand our retail presence so that we can spread the life-changing health benefits of cryotherapy to as many communities as possible.”

Ben Noland, Operating Partner at Impact Brands, says, “We couldn’t be more excited to partner with Alia and her incredible team at Icebox. We believe Icebox can be a nationwide household name, and we are excited to help Alia and her team bring the Icebox cryotherapy experience to more markets around the country.”