Millennials: Welcoming a new generation of entrepreneurs to franchising

2020-05-01T14:19:14-04:00May 1st, 2020|Tags: , , , , , |

Millennials are often described in popular culture as “entitled, unambitious, lazy.” But to Alesia Visconti, chief executive officer and president of FranServe, Inc., the world’s largest franchise consulting and expansion organization, they are none of those. She sees them instead as an entrepreneurial generation poised to take the business world by storm. By Rochelle Miller