Specialty Printer Cartridge Retail

Leading Provider of Printing Supplies and Solutions Introduces New Franchisee Support System in Q1

NEW YORK — Coming off the heels of a strong 2023, Cartridge World America, the leading essential service provider for printing supplies, services, and solutions continued its commitment to its franchisees in the first quarter of 2024 with the announcement of their new training system, Cartridge World Academy.

Over the course of the academy, this new platform takes the brand’s franchisees through a series of four training sections, with the intention of positioning franchise success within the Cartridge World business model:

• Product and Operations
• Sales and Customer Engagement
• Digital Marketing and Brand Positioning
• Policies and Best Practices in Franchising

“After ending 2023 on such a high note, we are thrilled to be able to start 2024 with the exciting debut of our new training platform,” said Gregory Carafello, President of Cartridge World America. “Our team has prioritized setting every franchisee up for becoming a success story, and we believe this will do that from day one. We are looking forward to keeping our strong momentum going forward to grow the brand.”

A prospective franchisee’s first step into discovering their franchising journey with Cartridge World begins with a 3-minute survey at cartridgeworldusa.com/franchise, to ensure their business aspirations align with the franchising opportunities available with Cartridge World.

The first Cartridge World Academy course is focused on comprehensive product and operations training to provide in-depth knowledge of Cartridge World’s products and operational procedures. During this period, trainers will cover everything from inventory management to the latest in toner technology to prepare franchisees to excel in all aspects of business and provide exceptional service.

Next, franchisees will take part in a class to learn sales excellence and customer engagement that puts an emphasis on understanding Cartridge World customers’ journeys as well as strategies for effective customer engagement. This will equip franchise owners with the tools and techniques to drive sales, build lasting relationships, and outperform the competition.

The third part of the training program centers around digital marketing and brand positioning. The purpose of this portion is to provide franchisees with the skills to effectively market their stores online. They will learn how to leverage social media for business growth and craft successful marketing campaigns. In today’s digital age, this section is crucial for staying competitive and attracting new customers.

The final course delves into the fundamentals of the Cartridge World franchise model. Franchisees learn about compliance with company policies, as well as the legal aspects and best practices of franchising, to ensuring operation are all within the framework of Cartridge World’s key standards. This also fosters a culture of continuous improvement and quality assurance, ultimately encouraging franchisees to consistently strive for excellence in their operations and customer service.

“Our goal is to make sure the owners are continuously being trained, not just at the beginning, but throughout the entirety of their time franchising through Cartridge World, so this is a great opportunity to emphasize that with current and future franchise owners,” added Carafello.

To adapt to the modern business landscape, Cartridge World has continued its momentum forward with the revolutionary Executive Office Model, which embraces a remote-workplace style and allows franchisees to sell anywhere with limitless boundaries and no pre-defined markets from the comfort of their own home.

Cartridge World is actively seeking franchise owners with a passion for customer service and sustainable printing solutions. Cartridge World emphasizes franchise owners need no prior technical knowledge to the industry to find success. To learn more about franchising with Cartridge World, visit cartridgeworldusa.com/franchise.

Leading Provider of Printing Supplies and Solutions Aims to Drive Growth and Empower Innovation with New CMO

NEW YORK — Cartridge World America, the leading essential service provider for printing supplies, services, and solutions, is beginning the new year with a brand-new marketing strategy, starting with the recent hiring of an executive leader to oversee its implementation. The company has named Grant Gooley, a seasoned marketer, entrepreneur, and innovator, into the role of Chief Marketing Officer with a vision to revolutionize the brand’s approach to business and consumer engagement.

Gooley brings more than 15 years of executive marketing leadership to his new role, a career in which his entrepreneurial spirit and a deep understanding of consumer needs has led to the successes of several Fortune 500 franchises. As the founder of MyPortal Marketing and MyPortal Virtual Assistants, he has demonstrated an exceptional ability to envision and actualize strategies that resonate with both businesses and consumers.

“As Cartridge World’s CMO, I’m not just thinking about our products; I’m focusing on our people – especially our franchisees. We’re building marketing tools and support to not just run a business, but to thrive in their communities,” said Gooley. “It’s about empowering them to achieve their goals, offering the freedom to work from anywhere, and the potential to grow without limits. Together, we’re doing more than simply selling products; we’re building a brand that stands for reliability and opportunity.”

As Cartridge World’s CMO, Gooley is set to overhaul the brand’s marketing materials, systems, and techniques. His approach is centered on modernizing the brand to enhance the consumer experience and provide value-driven solutions, particularly in Managed Print Services. This strategy is not only designed to benefit legacy franchise owners, but also to attract and empower new franchisees with the tools and insights necessary for running a successful business.

Gooley also is implementing a heavy focus on content marketing and social media utilization to bring the brand to the modern day. Gooley’s Master’s Degree in Consumer Behavior has trained him to be an expert in what consumers want and plans to focus in on what franchisees can do on individual levels to get consumers what they want and need in their toner and printer product and service provider.

“Grant is already a proven leader committed to redefining both business growth and how businesses connect to their communities,” said Greg Carafello, President of Cartridge World America. “This is a new chapter for Cartridge World in many facets between our franchising opportunities, our available services, and now, our marketing overhaul. We’re excited for Grant to be a part of this company’s success as we grow toward the future.”

To learn more about Cartridge World, including information on franchise opportunities, visit cartridgeworldusa.com/franchise.