BODY20 is the nation’s fastest-growing electro-muscle stimulation (EMS) fitness franchise, and it’s revolutionizing how Americans work out by delivering full-body results in tech-driven 20-minute sessions. According to Lindsay Junk, the brand’s
new CEO, it’s a game-changing fitness option for athletes, busy professionals, people recovering from injury and anyone looking for a time-efficient, low-impact workout. By Jessica Petrucelli
The way people think about fitness has fundamentally changed. It’s no longer a task to check off; it’s a lifestyle choice tied to longevity, balance and belonging. It has been over five years since the 2020 global pandemic, and in that time, many people have started thinking about movement as a cornerstone of their well-being and quality of life, rather than just a path to looking fit. By Tamara Rahoumi
Pilates Addiction opened its first franchise studio in West Hollywood this May, immediately planting a flag in one of the most competitive boutique fitness markets in the country. The debut showcased the brand’s modern athletic approach rooted in classical Pilates – and set the stage for what’s next: a national rollout already underway in Los Angeles and New York. By Jessica Petrucelli