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Leading Massage and Skincare Franchise Debuts New Brand Identity, Service Innovations and Vision for the Next Generation of Wellness

SAN ANTONIO — At its annual Summit, Massage Heights made a pivotal announcement that signals the next generation for the brand. Co-Founder and CEO Shane Evans unveiled a major brand evolution and introduced a new name: Heights Wellness Retreat.

With a new brand identity comes a refreshed logo and a suite of innovative services designed to deepen the brand’s commitment to holistic wellness, all which will officially launch in 2025. While massage will continue to be a cornerstone of the brand, this milestone transformation represents a bold step forward, positioning the company to meet the evolving demands of today’s consumers while expanding its reach and impact across the U.S.

A Game-Changing Future
During its 20^th year, Massage Heights is evolving to meet the changing needs of consumers. As the legacy franchise transitions to Heights Wellness Retreat, it will prioritize offering an array of services for consumers that are all-inclusive to their well-being.

“Founding this brand 20 years ago was a life-changing moment, and now, I get to see it evolve into something greater than I ever thought it could become,” shared Evans. “The industry landscape has changed drastically over the last two decades and consumers are looking for a more complete and personalized approach to their wellness. Through our evolution to Heights Wellness Retreat, we are expanding our offerings which will result in higher revenues and profit margins for our franchisees and the ability to reach a wider audience.”

Holistic Wellness is the Future
Massage therapy has served as the core offering of Massage Heights and will remain the foundation of Heights Wellness Retreat. But as a brand that continues to prioritize innovation with its service and retail offerings, Heights will add to its existing massage and skincare services.

The 115-location franchise brand is implementing a number of touchless therapies such as lymphatic drainage, meditation, red light therapy and salt therapy that will offer consumers a new level of convenience to achieve holistic wellness. In providing integrative, personalized wellness experiences, consumers will have an opportunity to nurture their body, mind, and spirit.

An Unparalleled Opportunity
The new brand identity emphasizes the importance of a well-rounded approach to one’s health, and the expanded service innovations will focus on combining physical, mental, and emotional wellness practices. From enhanced therapeutic offerings to state-of-the-art recovery treatments, Heights Wellness Retreats will provide a transformative experience for franchisees and consumers.

“This evolution to Heights Wellness Retreat is a monumental shift for our brand strategy,” said Julie Green, Vice President of Marketing. “But we’re not just changing our name—we’re broadening our reach and redefining how we connect with our customers. It’s an exciting opportunity to expand our impact within the franchise and wellness industries, allowing us to reach new markets and strengthen our position as an industry leader.”

After sharing the future vision of the brand at its summit, Evans invited franchisees who were interested to become early adopters of Heights Wellness Retreat – with some initial changes occurring in 2025.

With the evolution to Heights Wellness Retreat and the global wellness industry projected to reach $8.7 trillion by 2027, the brand is primed for continued success. The Heights leadership team has identified key target growth markets and has prime territories available nationwide so that more communities across the U.S. have access to holistic wellness services.

Heights Wellness Retreat is currently seeking single and multi-unit operators to join its growing brand. To learn about the brand’s franchise opportunities, visit www.massageheightsfranchise.com.

Massage, Skincare & Wellness Franchise Elevates its Leadership Team as it Gears up for Continued Growth + Innovation

SAN ANTONIO — Massage Heights, a leading massage and wellness franchise, is proud to announce the promotion of Julie Green to Vice President of Marketing. Building off the impressive momentum the brand has experienced year-to-date, Green, who has been an integral part of the Massage Heights team for the past 16 months, brings over 15 years of extensive experience in the franchise marketing industry.

Prior to joining Massage Heights in February 2023 as Director of Marketing, Green held several key brand positions for both franchisors and agencies, including a significant tenure at Mosquito Joe where she played a pivotal role in the brand’s growth. In her new role, Green will leverage her deep industry knowledge and comprehensive understanding of the franchise journey to strengthen the brand’s presence, drive customer engagement, and support franchise development marketing efforts.

“I am absolutely thrilled to step into this new role and grateful to be apart of a brand that fosters internal growth opportunities for its employees,” says Julie Green, Vice President of Marketing at Massage Heights. “I joined Massage Heights with a shared vision to elevate both the franchisee and customer experience. Through strategic campaigns, innovation and partnerships, we’ve driven significant growth, and I am eager to propel the brand mission to even greater heights.”

As a forward-thinking brand, Massage Heights continues to expand its service and retail offerings to meet the changing needs of consumers and ensure franchisees are equipped with all the tools and resources needed to achieve success. As VP of Marketing, Green will oversee all these efforts through various marketing strategies that drive brand awareness, customer loyalty, and franchisee support. Additionally, Green will be responsible for recruitment marketing and franchise development marketing efforts.

“Since joining our brand, Julie’s expertise and tenacity have been a huge addition to our leadership team and a fundamental driver of our growth,” says Shane Evans, Co-Founder and CEO of Massage Heights. “Her proven track record in spearheading strategic marketing initiatives and commitment to innovation align perfectly with our mission to continuously elevate the brand, especially in this exciting next phase of growth.”

The International Franchise Association (IFA) reported that personal service-based industries will lead overall franchise expansion, with beauty, fitness, health and wellness concepts ranking on the top of this list. Additionally, the global wellness industry is valued at $6.8 trillion and is projected to reach $8.4 trillion by 2027. With the industry primed for increased growth, Massage Heights has identified Dallas-Fort Worth, Indianapolis, Las Vegas, Nashville, Houston and Austin as growth markets and has prime territories available nationwide.

Massage Heights is currently seeking single and multi-unit operators to join its growing brand. To learn about Massage Heights franchise opportunities, visit www.massageheightsfranchise.com.

Leading Massage, Skincare & Wellness Franchise Strengthens its Corporate Bench to Further Elevate Lives Across the Nation

SAN ANTONIO — Massage Heights, esteemed massage and wellness brand, has appointed Austin Alexander as Vice President of Franchise Development. This announcement follows the release of the International Franchise Association (IFA) report, which forecasts personal services to remain the top industry for franchise expansion in 2024.

With health and wellness concepts ranking on the top of this list, the brand is primed for significant growth, with a network of over 115 Retreats across North America.

Known for exceptional massage, skincare and wellness services, adding Alexander to the team sets them up to embrace new opportunities and achieve even greater success.

Austin Alexander’s Background

• With an impressive background of being a franchisee as well as on the franchisor side within the development team of a fitness concept, Alexander brings a wealth of experience from the health and wellness industry to Massage Heights. Having been on both sides of a franchise model, he understands the ins and outs of brand growth and will offer a unique perspective to franchisees.
• Austin’s track record speaks volumes, demonstrating his adeptness in various aspects of franchising, from market analysis to territory selection. Prior to his current role, he held key positions within well-established franchises such as Self Esteem Brands and Lift Brands, refining his skills in operations, sales, and business development.
• From firsthand experience, Alexander understands the challenges new franchisees face and what it takes to run a successful business. His knowledge of franchise ownership gives him unique insights into the desires of potential franchisees and the ability to truly resonate and empathize with them.

“Stepping into this role is a privilege, and I’m thrilled to continue leveraging my extensive franchising experience within this respected brand,” said Alexander. “My goal is to further propel growth, forge strong partnerships, and support franchisees as we expand the Massage Heights community together. With a deep understanding of our brand’s values and a commitment to excellence, I am dedicated to fostering a culture of success and empowerment within our franchise network.” Top of Form

Along with the IFA, FranData posted strong projections for 2024, reporting that personal services will maintain its position as the top industry for franchise expansion this year. With that knowledge, Massage Heights has identified key target growth markets and has prime territories available nationwide.

“An energetic and enthusiastic entrepreneur at heart, Austin is deeply committed to empowering others to realize their own entrepreneurial aspirations and contribute to community well-being through business ownership,” said Shane Evans, Founder & CEO of Massage Heights. “His strong background and passion for franchising, particularly in the health and wellness sector, align perfectly with our mission to empower individuals to own their own businesses and promote well-being within communities. We are on a strong growth trajectory being in our 20^th anniversary year, and I’m confident Austin will help us continue this momentum.”

Massage Heights is currently seeking single and multi-unit operators to join its growing brand. To learn about Massage Heights franchise opportunities, visit https://www.massageheightsfranchise.com/.

Husband-Wife Duo Joins Leading Massage Franchise with Plans to Open Two Locations in the Dallas-Fort Worth Area

DALLAS-FORT WORTH, Texas — Originally founded in Texas, leading massage and wellness franchise, Massage Heights, inks a multi-unit agreement to continue expanding in their home state. The two new locations will provide an elevated experience to those in the Dallas-Fort Worth region who are seeking personalized wellness treatment options.  As consumer’s interest in wellness services continue to rise, prospective franchisees are looking to stake their claim within the Massage Heights franchise opportunity.

Behind the signed agreement are first-time franchisees and recent first-time parents, Russell and Norelia Rogers. Following his service in the Air Force, Russell went on to obtain an MBA from Texas Christian University where he built upon the skillset he developed throughout his military experience. Nori is a dedicated registered nurse who holds a deep passion for wellness and serving others, and always desired to share it beyond the walls of the dialysis center she works in. As the duo began to look for a business opportunity they could do together, they crossed paths with Massage Heights and knew it was the perfect fit.

The couple began their wellness journey years ago by visiting a local spa, and they quickly turned into recurring customers. The benefits the two reaped from massage therapy were so lifechanging that Nori began encouraging it in her patients’ healthcare routines. The changes they’ve experienced themselves and witnessed in others became a leading factor in their new business venture.

“My wife and I’s first-hand experience with the impact massage therapy can have on one’s mental and physical health aligns seamlessly in the mission Massage Heights holds to improve the lives of others through various wellness practices,” says Russell. “This is one of the many reasons we’re excited to bring an oasis to various communities across the Dallas-Fort Worth area where an elevated wellness experience is made accessible for individuals to incorporate in their everyday lives.”

Massage Heights continues to prioritize innovation with its service and retail offerings to meet the changing needs of consumers. As these efforts help drive franchisee profitability, advances in marketing, strong unit economics, and proprietary technology have also contributed to a high-performing sales year.

The International Franchise Association (IFA) reported that service-based industries will lead overall franchise expansion, with beauty, fitness, health and wellness concepts ranking on the top of this list. With the industry primed for increased growth, Massage Heights has identified key target growth markets and has prime territories available nationwide.

“We’re always ecstatic to witness growth especially when it’s within our home state, where we first opened our doors,” says Shane Evans, Co-Founder and CEO of Massage Heights. “Establishing a strong connection within the communities that we expand in is immensely important to our brand’s mission. We have full confidence Russell and Nori are ideal franchise partners who will utilize their backgrounds and passion for massage therapy to make a difference in the lives of those in the Dallas-Fort Worth area.”

Massage Heights is currently seeking single and multi-unit operators to join its growing brand. To learn about Massage Heights franchise opportunities, visit https://www.massageheightsfranchise.com/.

Leading Massage Franchise Launches ‘Birthday Sweepstakes’ to Celebrate 20 Years of Providing Wellness Services

SAN ANTONIO — In honor of its 20^th anniversary, leading massage and wellness franchise, Massage Heights, announces its recognition of guests and members with a nationwide sweepstakes. Having serviced more than one million people each year with therapeutic wellness treatments for the last 20 years, the brand looks to celebrate those who have benefited from its personalized massage and facial services by gifting one-hour services to 20 winners.

Starting Thursday, April 4, on Massage Heights’ formal anniversary, consumers across the U.S. can participate in a social media giveaway for a chance to win a one-hour massage or facial service.

To enter Massage Heights’ anniversary sweepstakes, participants must complete the following:

• Like the announcement post on Facebook or Instagram.
• Follow Massage Heights on Facebook or Instagram.
• Tag three friends who deserve a day of pampering in the comments of the post.
• Bonus Entry: For an extra chance to win, share the Facebook or Instagram post to your story and tag @massageheights.

The sweepstakes will run through Tuesday, April 30 and five winners will be selected each Tuesday throughout the month of April. While the sweepstakes does celebrate Massage Heights’ guests and members, the franchise brand encourages all consumers to celebrate this milestone anniversary and discover first-hand why the need and interest in wellness services continues to rise.

“The inception of Massage Heights was rooted in the growing need for affordable and professional massage therapy, and I’m proud that we’ve not only delivered but surpassed our initial goals,” shared Shane Evans, Co-Founder and CEO of Massage Heights. “As we approached this milestone, we felt passionate about recognizing and celebrating those who helped us get to this point: our guests and members. I’m grateful for what we have been able to accomplish the last 20 years, but this is just the beginning.”

Founded on passion and an authentic belief that the health and wellness benefits of high-quality massages and facials should be accessible to everyone, Massage Heights continues to live out its desire to elevate the communities it serves.

To learn more about Massage Heights visit www.massageheights.com and connect with their social media pages: Facebook, Instagram, LinkedIn and Twitter.

NO PURCHASE NECESSARY. Must be 21+ and a US resident of a state where Massage Heights has Retreat locations to enter. Entry deadline 11:59:59 p.m. PST 4/30/2024. This giveaway is in no way sponsored or endorsed by Meta. Winner will be notified via DM’s from @massageheights on or about 5/1/2024. Travel is not included.

Leading Massage Franchise Responds to High Demand for its Services, Grows Footprint with Husband-Wife Duo

LAS VEGAS — With the U.S. wellness industry valued at $1.8 trillion, leading massage and wellness franchise Massage Heights brings continued growth to Las Vegas with a signed franchise agreement. Further growing its footprint in Nevada, the new Retreat will provide massage and skin therapy to those seeking personalized wellness treatments outside of the tourist-centric Vegas Strip. As consumers’ interest in wellness services continue to rise, prospective franchisees are looking to stake their claim within the Massage Heights franchise opportunity.

Behind the new agreement is husband-wife duo, James and Eshelle Manion. Originally from Idaho, the couple relocated to Las Vegas six years ago. After a close family member used massage therapy to manage her Parkinson’s and dementia symptoms, the Manions were inspired to have their next venture be within the wellness industry. In finding Massage Heights and falling in love with the concept, the entrepreneurial duo decided to sign their agreement in honor of the aunt who encouraged this new journey.

Combining Eshelle’s marketing and sales background, and her experience as a manager of another massage concept, with James’ finance and management expertise, the Manions bring a wealth of knowledge with them to Massage Heights. Becoming a true family business, the Manions’ son will also be working in the retreat to spearhead social media and IT operations.

“James and I have experienced first-hand a need for more accessible massage concepts in the area, and we are here to deliver,” said Eshelle. “In opening our Massage Heights, we hope to become more engrained in the community and give back to Parkinson’s organizations. We are excited to provide the Las Vegas area a solution to the high demand for therapeutic massage and skincare services through a brand with a proven business model.”

Massage Heights continues to prioritize innovation with its service and retail offerings to meet the changing needs of consumers. As these efforts help drive franchisee profitability, advances in marketing, strong unit economics, and proprietary technology have also contributed to a high-performing sales year.

The International Franchise Association (IFA) reported that service-based industries will lead overall franchise expansion, with beauty, fitness, health and wellness concepts ranking on the top of this list. With the industry primed for increased growth, Massage Heights has identified key target growth markets and has prime territories available nationwide.

“With the industry poised for aggressive growth, there has never been a more opportune time to join the Massage Heights brand,” said Ashley Schuetz, Chief Marketing Officer of Massage Heights. “James and Eshelle embody a deep passion and unwavering commitment to the wellness of others and we are excited to continue to expand the brand’s footprint in the Las Vegas market.”

Massage Heights is currently seeking single and multi-unit operators to join its growing brand. To learn about Massage Heights franchise opportunities, visit https://www.massageheightsfranchise.com/.

Massage, Skincare & Wellness Franchise Re-Embraces its Passionate Co-Founder to Lead Brand Innovation  

SAN ANTONIO — Massage Heights, a leading massage and wellness franchise that provides high-quality massage, skincare and wellness services in more than 115 Retreats throughout North America, announced today the return of co-founder Shane Evans as company CEO. Effective immediately, Evans takes the place of Susan Boresow, who served as President and CEO for the past two and a half years.

“Twenty years ago, when the company was founded, our vision was to provide unparalleled wellness experiences. It is with a deep sense of responsibility and commitment that I step back into this role,” said Evans, who co-founded Massage Heights in 2004, and served as its President, COO, Vice Chairwomen of the Board of Directors, and CEO, a role she held for five years up until 2021. “As we celebrate our 20th anniversary, we also look forward to launching initiatives that honor our legacy, while paving the way for future success.”

A New Chapter
Wishing her predecessor the best in future endeavors, Evans expressed deep gratitude for Boresow’s contributions, saying she has been a valuable member of the Massage Heights team. Boresow returned the kind words and appreciation.

“I’m immensely grateful for the incredible journey I’ve had bringing my years of franchise experience to leading Massage Heights over the past few years,” Boresow said. “It has been an honor to contribute to the growth and success of this growing wellness brand. It’s a wonderful time to witness the return of Massage Heights’ visionary founder Shane Evans to an active leadership role. The franchisees and I have full confidence in Shane’s ability to guide the company to even greater heights, and I look forward to cheering on the continued success of Massage Heights from the sidelines.”

Leading with Empathy 
In addition to the having unquestionable passion for the brand as its co-founder, Evans also has skin in the game and empathy for franchisees, owning a Massage Heights Retreat herself. Over the years, she has also gained perspective on the franchise industry and the franchising model in general, sitting on the board of the International Franchise Association, serving as Co-Founder and Principal of Summit Franchise Supply, LLC, and partner of The Gents Place.

As she steps back into the role of CEO, Evans said her primary focus will be fostering a culture of collaboration, transparency, and innovation among the home office team and franchisee system. “We will strive for operational excellence, enhanced franchise support, and sustainable growth, benefiting all members of our Massage Heights family,” she noted.

Riding Momentum in $1.8 Trillion Industry
With the U.S. wellness industry continuing to surge and valued at $1.8 trillion, the leadership transition comes at an ample time. Additionally, Massage Heights is riding the wave of momentum after an impressive growth year – from franchise development to the rollout of its LED Light Therapy service to a homerun partnership with former professional athlete, Bo Jackson.

Leading Massage and Facial Franchise Opens in Kingston with Multi-Unit Franchisee, Celebrates with Grand Opening Event on Nov. 17

KINGSTON, N.Y. — Massage Heights, a leading massage and wellness franchise, announces the grand opening of its newest location in Kingston, NY, which marks a significant milestone as the brand’s first location in the state. The new Retreat, located at 1204 Ulster Avenue, Suite #2 Kingston, NY 12401, will celebrate its opening with an event on November 17. With sights set on achieving another record-breaking year, Massage Heights continues to increase its presence to offer more guests massage therapy and facial treatment options.

Making history in bringing Massage Heights to the state of New York is multi-unit franchisee David Shawger and his business partners. Shawger is an existing franchisee with Massage Heights, and this will mark his second location with the brand. Having spent more than two decades as an IT consultant, Shawger had always felt a strong sense of an entrepreneurship and was looking to invest in a brand with a strong, collaborative and structural system.

Alongside Shawger are Chas Cerulli and Maria Weitzman, both of whom are taking their first step into the franchising world with this new endeavor. Cerulli has been working in higher education dining for more than 25 years and has vast experience in hospitality. After becoming a member of Massage Heights in New Jersey as a solution to his chronic back pain, he became a firm believer in the brand and the healing power of touch. Weitzman has experience as a marketing manager and consultant, working for international finance brands such as JP Morgan Chase and Bank of America. After visiting Shawger’s existing location in Morristown, NJ and experiencing the services, her decision to join Massage Heights was solidified. Both Cerulli and Weitzman having been members of Shawger’s existing location saw first-hand how the brand brings a needed service to the community.

“The Massage Heights team has always given me consistent support and that is what gave me the confidence to expand,” shared Shawger. “Being a consumer of massages for years, I have a personal commitment to wellness and know how important it is. Chas, Maria, and I look forward to breaking into the New York market while serving and connecting with the people of Kingston.”

The Ulster County Chamber of Commerce will be present for the grand opening event, with a formal ribbon cutting at 3 p.m. Guests will have the opportunity to participate in raffles and giveaways to win prizes and tour the retreat. All proceeds from the raffle will directly support Peoples Place, a local non-profit food pantry, thrift store, wellness empowerment center and community café.

“Launching our first retreat in New York is a testament to the relentless spirit of innovation that drives our company forward,” said Susan Boresow, President & CEO of Massage Heights. “We are excited to see the success David, Chas and Maria will generate, and to see the key role they will play in giving back to the Kingston community and beyond.”

New York marks Massage Heights’ presence in 16 total states as the innovative brand marches forward with an aggressive growth strategy. As the multi-billion-dollar industry remains primed for increased growth, Massage Heights offers a turnkey business opportunity backed by unmatched support. Company leadership has identified target growth markets and has prime territories available nationwide.

For more information about Massage Heights and its franchise opportunities, please visit MassageHeightsFranchise.com.