After cutting men’s hair for 25 years, Natalie Craig understands how to craft the perfect male grooming experience. Imagine masculine decor, aromatherapy shaves and whiskey tastings. In short, it’s the man cave for grooming – and REGIMEN™ is the franchise behind the concept. By Sarah Lindauer
Inspired by her grandmother and encouraged by her deep faith, Natalie Craig has had an innate desire to help others since she was a young girl. Her interests first led her to nursing, where she served in hospitals and learned about many dire cases, including those experienced by at-risk children. By Brianna Bohn
While Lubbock, Texas, is known for its hard-working farmers and close-knit community, nestled in this charming town is REGIMEN™, one of the country’s most premier luxury salons for men. By Brianna Bohn