Pür & Simple® has taken brunch to a new level, with more than 50 restaurants open across Canada offering its Breakfast Reinvented®. It is now poised to fill an untapped breakfast-lunch gap throughout the U.S. By Patty Horansky
Pür & Simple® has become a dominant force in the “better breakfast” category of restaurants in Canada, and it’s now entering the U.S. market with plans to open locations from coast-to-coast. Its concept has won the hearts of Canadians with its commitment to quality and wholesome dishes that accommodate a wide range of palates and dietary needs. By Kelsi Trinidad
Mauricio Araque always had an entrepreneurial spirit. As a university student in Venezuela, he would buy cheese wholesale from a local factory and resell it to supermarkets. This venture eventually led to even greater success, as Araque went on to own restaurant franchises throughout the country. By Kelsi Trinidad
Sean Sarrami and his partners knew there had to be a better breakfast restaurant out there than what was currently available – one that emphasized fresh ingredients, variety and great portions. With experience in hospitality, Sarrami saw an opportunity to create a breakfast and lunch franchise concept that could accommodate customers of all dietary restrictions and serve tasty dishes. In 2016, Pür & Simple® was born. By Kelsi Trinidad