personal care franchise

Ranked #1 in Lash, Brow and Skincare Category 

PITTSBURGH — Deka Lash, the pioneering beauty brand specializing in eyelash extensions and brow services, has been once again named to Entrepreneur magazine’s Franchise 500^®, ranked #1 in the Lash Extension, Brow Services, and Skincare Solutions category and #421 overall.

Entrepreneur’s  Franchise 500^®  is the world’s first and most comprehensive franchise ranking—considered by many to be the go-to source for the fastest growing franchise brands and a key resource for anyone considering investing in a franchise.

“When Entrepreneur evaluates franchises for the Franchise 500, we look at more than 150 data points — including very visible ones like size and growth, but we also take a holistic view of the business, the industry it operates in, and the opportunities available to prospective franchisees. That includes things like franchisee support and training, brand strength and marketing, and more. Coming in at #421 on the overall list, Deka Lash also scores in the top 25% of all companies in size and growth and the top 20% for financial strength this year. That’s impressive, too, since the 2024 Franchise 500 is Entrepreneur’s most competitive ever with 1,389 franchisors submitting which is a record number,” states Jason Feifer, editor in chief of Entrepreneur.

One of the hottest categories in the beauty industry, the do-it-for-me lash extension market is forecast to grow by over $570 million by 2027 (Technavio). The service appeals to consumers of all backgrounds and ages seeking a way to shine a light on their natural beauty. For many, it facilitates a convenient ‘no makeup’ look without the need to apply mascara. Other customers pursue the service as a means to express their individuality and creativity by experimenting with lashes in a range of shapes, thicknesses, and colors.

Deka Lash, one of the two largest and fastest growing brands in the category, was founded by then stay-at-home mom and Lash Artist Jennifer Blair from a small, rented space in the back of a day spa and has now grown to over 130 studios across North America.

“We are honored to once again be recognized by Entrepreneur for our success. Our vision was to create an empowering, confidence-boosting service. Our members tell us they selected us based on this benefit, as well as our superior quality standards,” said Blair, CEO and Founder.

Deka Lash offers franchisees a tested and proven professional training program, a proprietary studio design uniquely tailored to optimize the client experience and support its Lash Artists, a personalized customer experience, and an industry-leading membership program.

“We owe our success to the passion and dedication our franchisees put into exceeding the expectations of every client who walks in the door,” adds Shant Assarian, President.

Deka Lash’s proven business model and growing demand for eyelash extensions position the company well for significant expansion across North America and beyond.

Seasoned Retail Marketing Officer to Help Accelerate Growth for this Leading Eyelash Extension Franchise.

PITTSBURGH — Deka Lash, the pioneering beauty brand specializing in eyelash extensions and brow services, announced the appointment of Cathy Hall as the company’s first ever Chief Marketing Officer. A seasoned marketing leader with over 20 years of experience, Hall brings deep expertise in trust-based services retail.

“As Deka Lash continues to grow, we continue to invest in our capabilities, this time adding a high-caliber Chief Marketing Officer to our executive ranks. Cathy brings a passion for franchising and an outstanding track record as an inspirational and results-driven leader, driving profitable growth in related businesses. This includes marketing officer roles with franchises The Joint Chiropractic and Midas International and leadership of services, customer experience marketing and e-commerce for PetSmart. I couldn’t be more excited to have her on our team” said the company’s President, Shant Assarian.

One of the hottest and most rapidly growing categories in the beauty industry, the do-it-for-me lash extension market is forecast to grow by over $570 million by 2027 (Technavio).  The service appeals to consumers of all backgrounds and ages seeking a way to shine a light on their natural beauty. For many, it facilitates a convenient ‘no makeup’ look without the need to apply mascara. Other customers pursue the service as a means to express their individuality and creativity by experimenting with lashes in a range of shapes, thicknesses, and colors.

Deka Lash, one of the two largest and fastest growing brands in the category, was founded by then stay-at-home mom and Lash Artist Jennifer Blair from a small, rented space in the back of a day spa and has now grown to 132 studios across North America.

“We are excited to welcome Cathy to the Deka Lash leadership team as we prepare to take our business to a new level. Our success to date stems from our premium in-studio experience, the extraordinary talents of our Last Artists, our unsurpassed quality standards, and dedicated franchisees. Our clients appreciate the confidence-boosting impact of our service and have made us an ongoing part of how they take care of themselves,” said Blair.

“I’m thrilled to join the Deka Lash team and work to support the success of our franchisees. Deka Lash stands out from the competition based on its uniquely passionate and skilled Lash Artists and quality products – all designed to bring out the natural beauty of our clients,” said Hall.

Deka Lash offers franchisees a tested and proven professional training program, a proprietary studio design uniquely tailored to optimize the client experience and support its Lash Artists, a personalized customer experience, and an industry leading membership program that goes beyond standard packages.

The company anticipates it will have over 150 studios by the end of this year. Deka Lash’s proven business model and growing demand for eyelash extensions position the company well for significant expansion across the US and beyond.

PITTSBURGH — Deka Lash, the pioneering beauty brand specializing in eyelash extensions and brow services, was ranked #1 in category and recognized as one of the top 500 franchises in Entrepreneur’s Franchise 500^®, a highly sought-after honor in the franchise industry.

“We’re honored to be recognized as a top franchise and very grateful to our passionate franchisees and team members for their commitment and hard work in providing an excellent customer experience,” said CEO and Founder, Jennifer Blair. “It’s exciting to see how far we’ve come and how well Deka Lash is recognized within just a few years of franchising.”

Entrepreneur Magazine’s 44-year-old ranking formula assesses several factors that go into the evaluation including costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500^® in ranking order.

“Our drive to provide a high-quality service and an incredible business opportunity for our franchisees has led to our rapid growth and this recognition as the top franchise in our category. We continue to expand our service offerings, advance the technologies used in the business, and enhance all the training and support we provide our franchisees which will enable further growth, even greater successes, and an overall great experience for the entire Deka Lash community,” said the company’s President, Shant Assarian.

Franchising since 2016, Deka Lash quickly grew to 130 locations today fueled by growing customer demand for eyelash extensions. The premium service and soothing ambiance of the Deka Lash studios combined with caring franchisees and lash artists who provide an outstanding customer experience has made Deka Lash a leader in the industry.

According to Blair, “Our success is driven by the success of our franchisees which in-turn is achieved by doing our best for every single customer. People who come to Deka Lash are looking to enhance their natural beauty – when you’re happy with how you look, you feel good and confident, which helps you be more productive and as a result more successful.”

Leading Eyelash Extension Franchise Welcomes Shant Assarian as Brand President.

PITTSBURGH — Deka Lash, the pioneering beauty brand specializing in eyelash extensions and brow services, is pleased to announce the appointment of franchise veteran Shant Assarian to its leadership team as the company’s President.

Assarian comes to Deka Lash from Mathnasium, where he served in various C-Suite roles. He was instrumental in driving growth and success through increasing unit revenue and profitability, advancing the technology and resources provided to franchisees, and turning the young brand into a leader in the supplemental education market.

“Shant is bringing experience and expertise to an already talented team as the company moves into its next phase of growth. The depth of his experience will complement our team and enable our company to meet strong consumer demand and provide a best-in-class business model, technology, and support for our franchisees” said Deka Lash CEO Jennifer Blair. “He is passionate about franchising and has the proven ability to operate in a fast-growing environment, leveraging his financial, operational, and analytical expertise.”

The brand that started in Blair’s living room has now grown to 125 studios across North America. The company anticipates it will have 140 studios by year end and is projected to have 200 studios open by the end of 2023. Deka Lash’s proven business model and exceptional reputation sets up the brand for strident growth domestically and beyond.

“I’m excited to be with Deka Lash. It’s an incredible brand with extraordinary potential and amazing people throughout the organization – all the ingredients necessary to achieve dramatic success,” said Assarian. “Everyone is passionate about what we do because it’s rewarding. From the Studio Owners to the Lash Artists building their careers in the growing beauty industry, to the members who are redefining everyday luxury.”

Deka Lash offers studio owners a tested and proven professional training program, a proprietary studio design, a personalized customer experience, and an industry leading membership program that goes beyond standard packages.

For franchise opportunities visit https://www.dekalashfranchise.com/

National Brand Shapes Business Model around Industry Technology.

PITTSBURGH — Deka Lash, is a tech-based beauty company that specializes in eyelash extensions and brow services. Since 2012, the company has been fulfilling a major gap in the beauty industry, making eyelash extensions more accessible to all.

While the demand for the brand’s variety of custom eyelash extensions, lash lift treatments, brow lamination and retail products has grown since its start, the popularity has recently taken off as pop culture, TikTok, influencers and celebrities show off the unique looks available beyond mascara.

“As a mother of four, I saw firsthand how unrealistic it was to afford the upkeep, let alone the accessibility, so my family and I set out to redefine everyday luxury. From everyday looks to more ‘dense and dramatic’, we have something for everyone,” said Jennifer Blair, founder and co-CEO of Deka Lash. “We show our commitment to our guests and owners, by our application techniques, robust training and technology advancements to maximize efficiency.”

The beauty brand uses Artificial Intelligence to manage all calls and augmented reality to offer realistic virtual try on for their signature lashes. To continue the mastery of the service offerings, Deka Lash believes in ongoing innovation to offer an assortment of adhesives for different skin types, including multiple sensitive skin options.

“From our R+D department to our proprietary training, we have developed a product line specially formulated for our lashes, and will continue to cater our services to the needs of our customers,” said Michael Blair, co-CEO of Deka Lash. “For our customers and our franchisees, we aim to stay steps ahead to remain relevant as the demand grows for what we do and how we do it.”

Deka Lash is the first and only eyelash extension studio to develop a technique that allows Lash Artists to apply extensions to every other lash, cutting the usual application time in half. This service is called TrueXpress and it takes 60 minutes to complete, 30 minutes for refills.

The brand that started in Jennifer’s living room has now grown to 125 studios across North America. The company anticipates it will have 140 studios by year end and is projected to have 200 studios open by 2023.

“We’re growing rapidly and as a result, we have been expanding our head office team to strengthen our infrastructure of support, so our studio owners and lash artist can focus on the customer experience,” said Jennifer Blair. “Our franchisees are a testament that the beauty business is rewarding and empowering as they get to see the confidence that comes with lashes and the value of investing in the expertise of the lash artists who build trust with members and guests who are looking for the superior and more cost-effective solution.”

Deka Lash has a mix of membership models and lash extension service offerings for a variety of signature looks including MegaVolume, TrueVolume, TrueExpress, Hybrid and Classic. The studios also offer a lash lift treatment and brow lamination.

PITTSBURGH — Leading international franchise Deka Lash is launching its newest service, MegaVolume, the company’s most dramatic and boldest lash look yet.

Deka Lash is known for taking an innovative and consumer-led approach to its beauty services. Since launching Brow Lamination in 2020, its first ever brow service, Deka Lash began designing its newest signature lash look based entirely on client feedback. The feedback was simple: more volume and more density than any other traditional services. The result is MegaVolume.

“We couldn’t be more excited for the launch of MegaVolume,” says Jennifer Blair, Founder and co-CEO of Deka Lash. “The look and feel is really unique. It creates a maximum lash density while still maintaining a natural look. It really sets a new standard for those customers wanting that fuller, more dramatic look while also feeling comfortable wearing it every day.”

MegaVolume lashes have at least double the amount of lashes than standard Volume lash services, thereby ensuring a darker, denser look. However, while MegaVolume is definitely bold, the lashes themselves are extremely lightweight to wear.

“I was really excited about trying something that gives more volume than the normal TrueVolume service that I typically have done,” shares Ana, a Deka Lash client in Pittsburgh, PA. “They definitely give a more voluminous look but manage to do so without feeling heavy. The MegaVolume lashes, despite the name, are super light along my lash line. They also lasted a lot longer than what I normally get because the MegaVolume lashes give me fuller, denser coverage. Even when I lose a lash, I’m not worried about gaps”.

MegaVolume launches in all Deka Lash studios beginning November 12, 2021.