pairing clients with compatible caregivers

Longtime industry veteran to spearhead growth, strategic planning and development for leading national provider of in-home senior care.

BALTIMORE — Senior Helpers^®, the nation’s premier provider of in-home senior care, today announced the promotion of Mari Baxter to chief operations officer (COO). In her new role, Baxter will be responsible for leading the company’s aggressive growth trajectory, strategic planning for future development and external strategic partnerships. She will oversee a national network of more than 300 Senior Helpers franchise locations throughout the U.S. and lead the company’s Owners Council, which is made up of 13 select franchisees.

“We are thrilled to elevate Mari to the executive leadership team, and are confident her deep expertise in franchising will continue to bring our company to new operational heights while delivering against our mission to provide the highest quality, in-home senior care available in the marketplace today,” said Peter Ross, Senior Helpers CEO. “In recent years, Mari has been instrumental in developing and shaping our industry-leading LIFE Profile assessment tool and Centers of Excellence training program.”

Baxter joined the Senior Helpers team in 2008 as a field operations manager when the franchisor had only 40 locations. As the network grew, she took on more responsibility and, in 2012, was named Vice President of Operations. Previously, Baxter worked in franchise operations with both Huntington Learning Centers and Kiddie Academy. She graduated with a bachelor’s degree in business and journalism from Central Michigan University, and was a member of the Sigma Kappa sorority.

“It was actually through Sigma Kappa’s national philanthropy that I was first introduced to Alzheimer’s Disease Research and developed a passion for working with Dementia and Alzheimer’s patients,” Baxter noted. “My career in helping those who need care with Senior Helpers has been truly rewarding, and with the support of my team, we’ve been able to implement critical programs to ensure seniors are receiving the highest level of care to enrich their daily lives.”

Premier in-home senior care provider experiences a 288% revenue growth from 2018 to 2020, proving itself as a top regional performer.

FORT COLLINS, Colo. — Senior Helpers^®, the nation’s premier provider of in-home senior care, today announced its Northern Colorado location was named to BizWest‘s Mercury 100 List of fastest growing private companies in Boulder County and Northern Colorado. The franchise serves senior citizens and their families throughout Larimer and Weld Counties, including Fort Collins, Loveland, Windsor and Greeley. The Mercury 100 List recognizes 50 companies in Boulder Valley and 50 companies in Northern Colorado. Among the companies listed from Northern Colorado, Senior Helpers was ranked second in flight 3, which recognizes companies with 2020 revenues between $1.8 – $4 million. Senior Helpers’ professionally trained caregivers help local seniors continue to enjoy the comfort of their own home despite age-related illnesses and mobility challenges.

“We are honored to be named to BizWest‘s list of the region’s fastest-growing companies because it reinforces not only our dedication to serving more older adults, but also employing and training more caregivers, especially during such challenging times,” said Gil Atanasoff, owner and executive director of Senior Helpers Northern Colorado. “This recognition would not have been possible without our team of dedicated and passionate caregivers and employees. We provide a valuable resource to the Northern Colorado community by helping to alleviate the stress associated with caring for loved ones and ensure a better quality of life for families through personalized in-home senior care.”

The Mercury 100 list ranks privately held companies by percentage revenue growth over a two-year period. The top companies are divided into five “flights,” with the highest revenue earners in flight one. The Mercury List is compiled by BizWest‘s research department and vetted by Anton Collins Mitchell, a provider of assurance, tax and consulting services to entrepreneurs and established companies ranging in size. The top companies in each flight were honored during a virtual celebration on May 27.

Senior Helpers operates with a vision to be the leading home care company in each community it serves. Its caregivers are trained to offer the highest level of care possible based on the company’s Senior Gems^® Alzheimer’s and dementia care program. As the highest measure of excellence in personalized in-home senior care, the program was developed in conjunction with nationally recognized dementia care expert Teepa Snow, Positive Approach, LLC. Local residents will also benefit from the company’s Parkinson’s Care Program, a specialized training program for their caregivers created in conjunction with leading experts from the Parkinson’s Foundation’s Centers of Excellence network.

To see the full list of the Mercury 100, click here. Complete results will be published in BizWest‘s June 2021 issue.

About BizWest Media, LLC.
BizWest was formed in March 2014 through the merger of the Boulder County Business Report and the Northern Colorado Business Report. The merger created a regional business-news powerhouse, covering a dynamic region of Boulder, Broomfield, Larimer and Weld counties, with a population exceeding 1 million people. Major industries in the BizWest coverage area include aerospace, agribusiness, banking, bioscience, clean tech, energy, health care, hospitality & tourism, natural & organic, outdoor industry, real estate & construction, technology and many more. BizWest Media LLC is co-owned and operated by Jeff Nuttall and Chris Wood.

SOURCE Senior Helpers

Leading provider of in-home care awarded prestigious industry designation spotlighting employee satisfaction.

BALTIMORE — Senior Helpers^®, the nation’s premier provider of in-home senior care, today announced it has achieved the prestigious, Great Place to Work^® certification for the third consecutive year. As the first and only national in-home care company to be awarded this distinction since earning the initial recognition in 2019, Senior Helpers’ rapidly growing business is continually dedicated to providing safe, quality and compassionate care to older adults and their families. Since 2019, Senior Helpers has opened 48 new locations across the U.S. and has a strong pipeline of new openings for the remainder of 2021.

“Year over year, our community of caregivers and team members builds upon our foundation and strengthens our values of inclusion, appreciation, respect and compassion,” said Peter Ross, Senior Helpers CEO. “Having the Great Place to Work^® certification awarded to us for the third consecutive year underscores our commitment to creating a culture that fosters positive experiences. It’s rewarding to me and the rest of the executive team to know our team members and caregivers consistently report a positive experience with our company — something that hasn’t changed even as our business has expanded. Afterall, we firmly believe that happy employees provide the best care for deserving seniors.”

Senior Helpers was granted this prominent designation by Great Place to Work for the third year after undergoing a rigorous, data-driven evaluation which considers more than 60 elements of the team member experience derived from surveys and feedback from more than 12,000 employees, regardless of their role in the organization. The evaluation considers employee pride and camaraderie, as well as the company’s positive community impact. The belief that each employee’s work makes a true difference for clients, and the recognition that the time and care team members put in everyday has special meaning is especially critical to the assessment process.

“We applaud Senior Helpers for seeking certification and releasing its employees’ feedback,” said Dr. Jacquelyn Kung, of Great Place to Work’s senior care affiliate Activated Insights. “These ratings measure Senior Helpers’ capacity to earn its employees’ trust and create a great workplace for high performance.”

The Great Place to Work Trust Index^TM methodology includes an exacting survey taken by millions of employees in thousands of companies annually. It represents the gold standard in measuring culture and employee engagement.

For more information on Senior Helpers, please visit: https://www.seniorhelpers.com.

About Great Place to Work
Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through its certification programs, Great Place to Work recognizes outstanding workplace cultures and produces the annual Fortune “100 Best Companies to Work For^®” and Great Place to Work Best Workplaces lists for Millennials, Women, Diversity, Small & Medium Companies, industries and, internationally, countries and regions. Through its culture consulting services, Great Place to Work helps clients create great workplaces that outpace peers on key business metrics like revenue growth, profitability, retention and stock performance. Learn more at Greatplacetowork.com and on LinkedIn, Twitter, Facebook and Instagram.

Former retirement executive and RN to help national leader in in-home senior care amplify programs and build positive client outcomes.

BALTIMORE — Senior Helpers^®, the nation’s premier provider of in-home senior care today announced the appointment of David Chandler to Senior Director of Strategic Programs. In this role, Chandler will be responsible for building partnerships across the continuum of care for seniors and supporting Senior Helpers’ proprietary LIFE Profile, a data-driven assessment tool that provides a holistic view of over 140 risks and factors that influence a loved one’s ability to age in their home. Chandler will leverage LIFE Profile to improve overall quality of life, reduce hospitalization risk and support successful aging at home.

“We are pleased to continue to strengthen our team with David’s expertise and insights to help further support Senior Helpers’ mission to deliver the highest quality, in-home senior care available in the marketplace today,” comments Peter Ross, Senior Helpers CEO. “We recognize that the home care industry continues to experience unprecedented growth, and he will bring a personal passion to supporting research and evidence-based practices, all grounded in LIFE Profile. Working closely with the tool will uncover factors of one’s life that directly correlate to their safety, quality of life and independence.”

Prior to joining Senior Helpers, Chandler served as a quality and safety coordinator and registered nurse, while managing local and enterprise-wide quality improvement projects. Before that, he was a registered oncology nurse, where he honed compassionate nursing care and clinical skills. Most recently, Chandler held successive roles at Retirement Center Management, where he managed financial operations and led staff development. He earned an MBA with a Concentration in Healthcare Administration at the Eastern University in Philadelphia and a Bachelor of Science degree in Nursing with a Concentration in Chemistry from Oral Roberts University.

“When I started my work in senior care at the age of 15, I was surprised by how others didn’t take the necessary care that seniors need and deserve,” Chandler explains. “Before I joined the Senior Helpers team, I was a believer in LIFE Profile as a customer who saw the benefits of this assessment tool firsthand. I’m thrilled to be in the position to help even more people by ensuring positive outcomes for our clients, which Senior Helpers has made our highest priority.”

For more information on Senior Helpers, please visit: http://www.seniorhelpers.com.

Findings Show the 65+ Population Feels More Self-Sufficient, Has Embraced New Hobbies and Is More Comfortable Using Technology, Compared to One Year Ago.

BALTIMORE — One year into the COVID-19 pandemic, Senior Helpers^®, the nation’s premier provider of in-home senior care, released findings of its Seniors: One Year in Quarantine survey, which explores attitudes and behaviors of adults aged 65+ since March 2020, along with their feelings toward the future. Surprisingly, a majority of seniors (72%) reported they feel safer and more comfortable seeing friends and family now, even without having been vaccinated themselves. At the time of this release, more than half of seniors reported they still hadn’t received the vaccine. But after a year of social distancing and quarantining, 88% of respondents also consider themselves just as, if not more, self-sufficient when compared to pre-pandemic times. While the senior population has been one of the most vulnerable groups during the pandemic, Senior Helpers’ study found that most older adults have been able to find the silver lining amid a tough situation.

“In light of the pandemic, it could be far too easy to only view seniors as fragile and vulnerable; however, this survey proved that our elders are quite the opposite — with a majority of seniors having learned new hobbies and becoming more comfortable with technology like Zoom, FaceTime and telemedicine,” said Peter Ross, Senior Helpers CEO. “Seniors are the backbone of society and it’s gratifying to learn that, for many, their physical, mental and emotional health has been maintained and even strengthened during these trying times.”

According to the survey, today, seniors have an appetite for adventure — 71% of respondents reported that they have NOT traveled in the last year but 60% plan to do so in the year ahead. They also say they have embraced and adopted new pastimes during COVID, including baking, watching TV and playing online games.

Other interesting findings include:

• 45% of seniors have utilized telehealth/telemedicine over the past year
• 53% of seniors said they have made peace with the current COVID situation
• 65% of seniors surveyed believe people are kinder or just as kind since before the pandemic hit a year ago

Social distancing had negative impacts, according to survey findings. In fact, 60% of senior respondents admit to feeling less connected with family and friends since the start of the pandemic. While nearly 40% of seniors saw their families five times or more during the course of the past year, approximately 64% say their visits were still considerably less than pre-pandemic times. This may be the cause of 42% of seniors experiencing feelings of depression, anxiety, isolation or other mental health concerns over the past year.

For seniors who are coping with social isolation, Ross explains care companions are a great solution to provide seniors with the social support they need to age in place more happily, safely and comfortably. Beyond professional in-home care, Senior Helpers strives to help maintain seniors’ wellbeing, prevent feelings of depression and bring more fun to their lives.

Ross continued, “At Senior Helpers, we strive to provide a better quality of life for our elderly clients and their families, no matter the circumstances. We always try to find the bright side and our caregivers look to create moments of joy in any situation.”

For more information on Senior Helpers, please visit: http://www.seniorhelpers.com.

Leading In-Home Senior Care Provider Named to Coveted List for Tenth Consecutive Year.

BALTIMORE — Senior Helpers^®, the nation’s premier provider of in-home senior care, has been ranked #135 on Entrepreneur‘s 2021 Franchise 500 list. This is the tenth consecutive year the company has been recognized, jumping 114 spots from last year. Of the 500 companies listed, Senior Helpers was named among the top-ranked national homecare providers, taking the second spot in the at-home care category. As more families look to in-home care for their loved ones, especially during the global pandemic, this recognition validates Senior Helpers’ services as essential and vital to keeping seniors healthy and independent.

“We are honored to make Entrepreneur‘s list of top franchise businesses for the tenth year in a row, proving our nationwide network continues to provide valuable investment opportunities for entrepreneurs,” said Rob Cantrell, VP of Franchise Development at Senior Helpers. “Our company is built upon a diverse network of franchisees that value safe and quality care for each and every one of our clients. Whether they have a background in marketing, sales or operations, we offer amazing training programs and franchisee support to ensure the success of every location.”

Senior Helpers operates with a vision to be the leading home care company in each community it serves. Its caregivers are trained to offer the highest level of care possible based on the company’s Senior Gems^® Alzheimer’s and dementia care program. As the highest measure of excellence in personalized in-home senior care, the program was developed in conjunction with nationally recognized dementia care expert Teepa Snow, Positive Approach, LLC. Local residents will also benefit from the company’s Parkinson’s Care Program, a specialized training program for their caregivers created in conjunction with leading experts from the Parkinson’s Foundation’s Centers of Excellence network.

“2020 was a challenging year for everyone, but it was also a year of unusual opportunity,” says Jason Feifer, Entrepreneur editor-in-chief. “Franchises were able to be nimble and innovative, serving the needs of franchisees and customers in ways that will resonate for many years to come. We believe that, when we eventually look back on this time, we’ll see it as a moment when many brands defined themselves for the future.”

As COVID-19 cases spike across the country, the company has consistently taken unprecedented steps to ensure the safety of its caregivers, staff and clients. Senior Helpers was one of the first home care providers to source and ship the necessary PPE to every Senior Helpers location nationwide. The company continually offers updated protocols in weekly communications within the organization on COVID-19 so that staff feel comfortable and prepared. The organization offers extensive staff training with courses that include topics such as Hand Hygiene, Infection Control, Influenza Prevention and Transmission-Based Precaution — all so that clients can age safely and gracefully in the comfort of their own home.

More than 1,000 companies applied for this year’s ranking, according to Entrepreneur. To see the full list of the Franchise 500, click here. Results can also be seen in the publication’s January/February 2021 issue.

Senior Helpers Franchise is a top low-cost franchise, with a franchise fee of $49,500 and total investment between $109,300–$150,800. For more information on the Senior Helpers franchise opportunity, visit https://www.seniorhelpersfranchise.com/.

Leading In-Home Care Provider Named Region’s Best In-Home Senior Care Agency.

FORT COLLINS, Colo. — Senior Helpers^®, the nation’s premier provider of in-home senior care, today announced its Senior Helpers of Northern Colorado location was named winner of Best In-Home Senior Care in Northern Colorado by NOCO Style Magazine. Out of the five companies highlighted within the In-Home Care category, Senior Helpers of Northern Colorado earned the top spot for 2020. The outstanding work and safe, compassionate care that Senior Helpers caregivers and staff have provided to the local community and surrounding areas in the past year — especially throughout the unprecedented COVID-19 pandemic — helped the company achieve this recognition.

“NOCO Style’s Best Of winners are truly chosen by the community and represent those businesses who operate with a high sense of integrity and quality. These winners are a barometer of who is the top tier in our community,” commented Angie Grenz, NOCO Style editor.

“We are so proud to be recognized by the region’s leading lifestyle publication as the number one in-home care company in Northern Colorado this year,” said Gil Atanasoff, owner and executive director of Senior Helpers of Northern Colorado. “It’s our utmost priority to provide the safest and highest quality of care for each and every one of our clients. We look forward to continuing to provide personalized care and companionship to our local community.”

Senior Helpers operates with a vision to be the leading home care company in each community it serves. Its caregivers are trained to offer the highest level of care possible based on the company’s Senior Gems^® Alzheimer’s and dementia care program. As the highest measure of excellence in personalized in-home senior care, the program was developed in conjunction with nationally recognized dementia care expert Teepa Snow, Positive Approach, LLC. Local residents will also benefit from the company’s Parkinson’s Care Program, a specialized training program for their caregivers created in conjunction with leading experts from the Parkinson’s Foundation’s Centers of Excellence network.

The company has taken unprecedented steps to ensure the safety of its caregivers, staff and clients. Senior Helpers was one of the first home care providers to source and ship the necessary PPE to every Senior Helpers location nationwide. The company continues to offer updated protocols in weekly communications within the organization on COVID-19 so that staff feel comfortable and prepared. The organization offers extensive staff training with courses that include topics such as Hand Hygiene, Infection Control, Influenza Prevention and Transmission-Based Precaution — all aimed so that clients can age safely and gracefully in the comfort of their own home.

The recognition is based on over 174,000 votes received by publication readers from July 1 to September 30, 2020.

For more information on Senior Helpers of Northern Colorado, visit www.seniorhelpers.com/co/fort-collins.

Premier provider of in-home senior care honored for creating opportunities for aspiring entrepreneurs nationwide.

BALTIMORE — Senior Helpers^®, the nation’s premier provider of in-home senior care, today announced the company was named to Franchise Dictionary Magazine‘s TOP 100 Game Changers for 2020 list. The annual list recognizes proven franchises that focus on filling a niche in the market, help the community and create opportunity for aspiring business owners. Senior Helpers is recognized for its leadership in the $93 billion senior care industry and providing strong support to helping seniors age gracefully and in the comfort of their own home, especially throughout the unprecedented COVID-19 pandemic.

“This industry recognition is a testament to our company’s ongoing commitment to providing the safest, highest quality in-home care to seniors while helping to lessen the caregiver shortage by providing job openings across the country,” said Peter Ross, CEO and co-founder of Senior Helpers. “Our passionate franchisee owners and dedicated entrepreneurs go above and beyond to help us transform the home care industry for seniors, and this honor is due in large part to their dedication and commitment to delivering unparalleled personalized care and companionship to our local communities.”

Senior Helpers has taken unprecedented steps to ensure the continued safety of its client and caregiver communities throughout the U.S. In fact, the company was one of the first home care providers to source and ship the necessary PPE to every franchise location nationwide.

Ross adds, “We continue to offer updated protocols in weekly communications to our system on COVID-19 so that everyone feels comfortable and prepared. Additionally, we offer extensive staff training with courses that include topics such as Hand Hygiene, Infection Control, Influenza Prevention and Transmission-Based Precaution — all aimed so that our clients can age safely and gracefully in the comfort of their own home.”

This is the third industry award Senior Helpers has received in 2020. Earlier this month, the company earned Best Places to Work in Aging Services recognition from Fortune Magazine, based on an evaluation of more than 60 elements of the team member experience. In July, Senior Helpers was named a Great Place to Work^® by leading global authority on workplace culture, The Great Place to Work Institute.

Senior Helpers operates with a vision to be the leading home care company in each community it serves. Its caregivers are trained to offer the highest level of care possible based on the company’s Senior Gems^® Alzheimer’s and dementia care program. As the highest measure of excellence in personalized in-home senior care, the program was developed in conjunction with Teepa Snow, a nationally recognized dementia care expert, and Positive Approach, LLC. Local residents will also benefit from the company’s Parkinson’s Care Program, a specialized training program for their caregivers created in conjunction with leading experts from the Parkinson’s Foundation’s Centers of Excellence network.

“Franchise ownership allows people to follow their dreams of being their own boss and taking control of their futures,” said Alesia Visconti, CEO and publisher of Franchise Dictionary Magazine. “It supports people working for themselves but not by themselves. It’s a community of professionals all supporting successful business ownership. A brand that earns the Top 100 Game Changers designation raises the bar and clearly sets itself apart!”

The full list of 2020 Game Changers can be seen here. For more information on Senior Helpers, visit https://www.seniorhelpers.com/.