non-medical in-home care

Senior Care Authority franchise owner Cynthia Perthuis is among 81 franchise owners honored for franchise and community leadership by the independent research firm Franchise Business Review.

PETALUMA, Calif. — Cynthia Perthuis, a Senior Care Authority franchise owner, has been recognized by the Franchise Business Review as a Franchise Rock Star; each year, Franchise Business Review honors franchise owners who set exceptional examples of achieving success within the franchise model. This year’s Franchise Rock Stars were selected from over 28,000 franchisees, representing more than 300 brands that participated in Franchise Business Review’s research in the past 18 months.

Regarding her inclusion as an honoree, Cynthia explains, “It is such an honor to be recognized, and it is a reminder that hard work will always pay off in the end. As a franchise owner in New York and Southwest Florida, my team is able to focus on our clients and their families’ needs, in part, due to the support of the Senior Care Authority corporation. I cannot be successful without the success of my local teams and my colleagues across the country.”

Cynthia joined Senior Care Authority in June of 2018 as a franchise owner with multi-territory ownership. She services families in the New York City and Southwest Florida markets.

The Franchise Rock Stars recognized were nominated by their franchise brand leadership in one of eight categories as franchisees who set admirable examples when it comes to leadership, business acumen, financial and professional success, and contributing to their community. Categories included: Giving Back, Women, Millennials, Veterans, Family-Owned, “Freshmen”, Top-Performers, and Multi-Unit Owners.

Laura Batts, Vice President of Franchise Development, added, “Cynthia has many of the skills and traits we seek in our franchise owners, which has helped her to scale her business quickly. She is an accomplished networker, an excellent communicator, and has solid sales and marketing expertise. Cynthia does what it takes to find the very best solutions for seniors and their families, leaving no stone unturned, no detail unattended.”

As the leading research firm serving the franchise sector, Franchise Business Review provides ratings of franchise opportunities based on survey research that measures franchisee satisfaction and performance. Franchise Business Review publishes rankings of the top franchises in its annual Guide to Today’s Top Franchises, as well as guides throughout the year ranking the top franchises in specific sectors.

About Franchise Business Review

Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures satisfaction and engagement of franchisees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,100 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year.

Senior Care Authority franchisees have lower operating costs and less competition than those who start senior in-home care businesses.

PETALUMA, Calif. — In meeting the increasing demand for guidance in care options, the Senior Care Authority business model offers a solid menu of services in the areas of Eldercare Consulting, Senior Placement, and Advocacy. Senior Care Authority offers a low investment opportunity for those seeking to own a business in this growing industry. Costs related to initially hiring employees or renting office space faced by those who start senior in-home care businesses are not incurred by Senior Care Authority owners, making this a low overhead opportunity. The company provides support, education, technology, and extensive training to empower franchisees to start operations immediately and scale quickly.

Senior Care Authority is a leader in senior placement and eldercare consulting. Advisors offer families critical guidance as they navigate the often stressful and overwhelming process of choosing the best senior care options for their loved ones. Senior Care Authority’s local business owners truly make a difference in the lives of seniors by ensuring that they are able to find the best long-term care solutions based on the individual needs of each client.

The demand for senior care services has been rising exponentially in recent months. “I have the utmost respect for in-home care businesses since they also do valuable and admirable work. We consistently work with these organizations to create the best care plan for our clients,” says Frank M. Samson, CSA, founder and CEO of Senior Care Authority in Petaluma, CA. “However, it is a very competitive sector of the senior care business – making it more challenging for start-ups to break into the industry. Senior Care Authority, on the other hand, allows franchisees to tap into the growing demand with fewer barriers and far less competitors”

Successful Senior Care Authority franchisees often have these traits in common:

• Are able to create, establish, and maintain an untarnished reputation in the community and develop relationships with other senior care providers and referral sources.
• Compassion, empathy, and integrity in all relationships.
• Excellence in the fulfillment and delivery of placement services – displaying trustworthiness, expertise, reliability and sharing of valuable resources.
• Skills in the development of effective marketing tactics and obtaining referrals to generate new clients.
• Are able to leverage technology, systems, and processes that have been proven to produce consistent and profitable results.

“We take our job – which is ultimately to help families identify and locate the care services that will be the most beneficial for their physical and mental well-being – very seriously. We are always thrilled when like-minded individuals who wish to provide the same life-changing service to seniors and their families decide to open a Senior Care Authority franchise. It is truly an honor to fully support them and their businesses with proven systems and technologies that works,” said Marcy Baskin, Managing Director of Senior Care Authority.

CLEVELAND — Senior Care Authority franchise owner Mary Molnar was recently honored with the Rising Star Award by the Cleveland Chapter of the National Association of Women Business Owners (NAWBO). The award is given to a member who has demonstrated entrepreneurial creativity and determination to successfully manage a business they started less than five years ago.

Molnar started her Senior Care Authority franchise in 2018 with her husband, Mark. It was the first location to open in northeast Ohio. Molnar was motivated to open the business after a difficult experience finding her father-in-law, and then her mother, the right long-term senior care community. In addition, Molnar worked closely with seniors during her career as an occupational therapist.

“I witnessed firsthand how much families struggled to find the right type of care for their loved ones’ care that suited their needs and budget. I want to act as the advocate that many families lack. I am thrilled to be able to provide this service,” Molnar said.

Senior Care Authority provides personalized guidance and assistance to families seeking long-term care for seniors. The three-step process that advisors follow ensures they find the perfect match.

Assessment

An advisor conducts telephone and in-person assessments, reviewing the senior’s needs based on several critical factors. The Advisor takes into account the different options available including independent living, assisted living, memory care or in-home care services and compares them with the senior’s needs to find the best match.

Residence Visits

Based on the assessment, the Advisor will arrange for tours of highly rated communities and either accompany the family at the facility or coordinate a virtual tour, providing support every step of the way. As the family’s advocate, the Advisor assists with negotiations, helps with making a final decision and completing the necessary paperwork

Ongoing Support

The Advisor stays in touch with the senior and their family to ensure a smooth transition, periodically reassessing their needs if they change. They are always available and happy to answer any questions the family may have.

The Molnars know the quality of local long-term care facilities because they have visited hundreds of them and created a scorecard for each. They made itemized lists that include cost, location, type of care offered, environmental factors and more.

Senior Care Authority also offers Eldercare Consulting, a fee-for-service offering for seniors and their families. The company keeps families updated on their loved one’s health and any changes they observe, providing useful resources, and support everyone involved in care transitions. They conduct visits to make sure the senior is doing well, has fresh food and clean clothing and that they are taking their medications. Eldercare Consulting is ideal for seniors who need a bit of extra support.

“Mary provides essential services for families including consulting and placement in high-quality, compassionate long-term care communities that are the right fit for their needs and budget. We salute Mary, along with all of our franchisees, and we are thrilled to see Mary’s noble efforts recognized,” said Frank Samson, CEO of Senior Care Authority.

PETALUMA, Calif. — Senior Care Authority has aligned with the National Council of Certified Dementia Practitioners (NCCDP) to educate their franchisees and staff.  The Certified Dementia Practitioner designation is well-known for its robust amount of information and skill-building to help caregivers and others on the front lines of supporting people living with dementia. The timing of these developments is perfect, as Senior Care Authority recognizes Alzheimer’s and Brain Awareness Month. Currently, 80% of Senior Care Authority franchisees are certified, with the remaining ones completing the program this summer. Senior Care Authority franchisees have also achieved Certified Senior Advisor (CSA) status. New franchisees will also be required to complete both certifications.

These landmark certifications are part of the company’s ongoing efforts to increase their franchisees’ expertise in dementia strategies in addition to the comprehensive training which is a mandatory part of setting up a Senior Care Authority business. All new franchisees are provided with 70 hours of overall training in how to best be of service to the needs of seniors and their families, in addition to an additional required 12-hour training in Eldercare Consulting. Families are in very skilled and caring hands when working with a Senior Care Authority Advisor.

Senior Care Authority is a well-known senior placement and eldercare consulting organization and is often asked by publications for their expertise on senior care as was highlighted in a recent USA Today supplement. The company’s knowledgeable and compassionate advisors guide families as they navigate the challenges that arise while choosing appropriate care options for their loved ones. Highly trained, skilled, CDP and CSA certified staff members act as consultants to families to ensure they find the best long-term care options and care plans in their area based on the needs of each senior.

“Recognizing Alzheimer’s and Brain Awareness Month is important for raising awareness and educating families about dementia. Dementia is a reality for far too many seniors. The caring team at Senior Care Authority understands the challenges of living with dementia. We do everything in our power to help families place their loved ones with senior care that offers a chance at the quality of life they deserve in their golden years,” said Frank Samson, CEO of Senior Care Authority.

Senior Care Authority is helping families across the United States navigate care solutions during the Coronavirus crisis.

PETALUMA, Calif. — Senior Care Authority, a well-known senior placement and eldercare consulting organization, has been proactive in providing vital information to families during this unprecedented critical situation. Families making difficult decisions and trying to access eldercare resources are finding support and real-time information from their local advisor. These knowledgeable and compassionate advisors are assisting families with the challenges associated with choosing appropriate care options. With the current restrictions placed on assisted living, memory care, nursing care, and other long-term services, families need a different type of assistance.

Senior Care Authority surveyed thousands of assisted living and residential care homes around the country and compiled information including what CDC protocols they are following, visitor policies, acceptance of new admissions, and if tours of the community are permitted. The information gathered from the questionnaire enables Senior Care Authority franchise owners to help families choose safe care options and ensure that senior buildings have proper protocols in place while the virus is active.

To best help families cope in this trying time, Senior Care Authority is thankful to be able to offer a one-hour free consultation to any family that is trying to make decisions or explore options for their loved ones. In addition, if families are in need of local home caregiving needs, the company will assist with vetting in-home care agencies and caregivers to ensure they are the right fit for the particular situation. For more information and to connect with an eldercare expert in your area, visit Seniorcareauthority.com.

“We are here for families who have questions and concerns,” said Frank Samson, CEO of Senior Care Authority. “Whether families are thinking about getting care at home for a loved one or want to know about safe, assisted living or memory care locations now or in the near future, we are there. Our very knowledgeable, certified, local advisors are here to help.”

The company encourages families not to panic, take into account the source of information, remember that the first concern is our vulnerable seniors, and be mindful of screening, precautions, and preventative measures being utilized. It is important to remember that if buildings are on lockdown, seniors may feel isolated if they cannot see family. Isolation and loneliness have a particular impact on older adults. Families are advised to remain in communication via phone, Facetime or email.

Pamela Filby, vice president of sales at Atria Senior Living, noted, “Accurate information is critical during this Covid-19 outbreak, and our team is working diligently to keep everyone updated on our individual community protocols including visitations restrictions and virtual tours to protect the safety of our residents and our employees. Senior Care Authority has been a valuable asset to keep their local franchise owners and families updated.”

Given the added complication of communities and care homes having to take precautionary measures, including some on total lockdown, in-home care and additional resources are a necessary choice for many families. Senior Care Authority eldercare experts have extensive knowledge, experience, and resources to help families ease the stress of finding what they need.

Marcy Baskin and Frank Samson, senior executives at Senior Care Authority, discuss in a special podcast, how families confronted with difficult situations and trying to access eldercare resources can get support and real-time information.

15 Fast-Growth Companies and their Founders Profiled.

PETALUMA, Calif., Feb. 6, 2020 /PRNewswire/ — An inspiring new book, Dynamic Founders of the 21st Century, has just been released profiling founders of small businesses. The focus is on entrepreneurs and founders who embody the special combination of skill-sets, personality, and determination needed to succeed in today’s global economy. The people featured will inspire the next generation of entrepreneurs and founders by sharing the lessons learned and wisdom gained as they followed their vision to sustainable success.

“When approached by author Michael Caldwell I was honored to be considered and included in this publication with other business owners who have excelled in their fields,” says Frank Samson, CEO of Senior Care Authority, a leading national Eldercare Consulting franchisor.

Samson, who started the business in 2009 and began franchising the concept in 2014, has also authored a book, The Aging Boomers, Answers to Critical Questions for You, Your Parents and Loved Ones,” and hosts a regular podcast and syndicated radio show called “Boomers Today.”

Marcy Baskin, Managing Director of Senior Care Authority has worked with Frank for over 6 years and commented on this chapter:

Frank well deserves to be included among the 15 other chosen founders in this dynamic book. After working with Frank for over six years, I have watched how the cornerstones of our business include the respect he holds for our franchise owners, how he values their feedback, and how he is truly open to making improvements to the company based on their input. That very respect, coupled with an extraordinarily creative business mind is at the source of what has made Senior Care Authority so successful.

Frank sums up what his ultimate win-win relationship is with his franchise business owners…helping people in business who are helping others find peace, hope, and solutions during some of the darkest times of their lives.