Nikki Richardson was working in fundraising for a large nonprofit when she was introduced to L.A. Bikini and the sugaring hair removal process. She heard from other coworkers that they were going to get sugared on their lunch break at the Mountain Brook, Alabama, location near their office, so she booked an appointment as well. From the first appointment, Richardson was hooked and bought a membership that day. By Kelsi Trinidad
When Clay Haley, CEO and co-founder of L.A. Bikini, discovered sugaring, he was surprised by the number of benefits the sugaring process had over the standard waxing experience. “I just couldn’t believe that a product of any kind could claim that many benefits over a rival product,” he said. By Kelsi Trinidad
Clay Haley is no stranger to franchising, but his career did happen accidentally. He began his career as a franchisee with Massage Envy and Face Logic in 2008, and then a friend introduced him to a hair-removal process called sugaring. By Kelsi Trinidad
Having a clear vision for what you’re most passionate about will always fuel your pursuit of that passion. This stands true for Michele Sottosanti. She always knew that she had a certain fondness for the beauty industry and worked several years as a regional and district manager for hair and beauty companies. By Jennifer Callender
Since founding L.A. Bikini in 2012 and franchising the concept in 2014, Clay Haley has grown the hair removal and sugaring studio exponentially. Originally established in Birmingham, Alabama, the business quickly spread to 12 franchised locations in seven states within its first few years of operation and even maintained growth during COVID – a fact in which Haley takes great pride. By Jessica Petrucelli
L.A. Bikini is bringing the ancient technique of sugaring to today’s consumer. A simpler and safer form of hair removal, sugaring uses an all-natural sugar paste formulation to remove unwanted hair without the harsh chemicals of waxing. By Jorgette Krsulic
L.A. Bikini brings the ancient hair-removal technique of sugaring to a modern crowd. The brand’s forward-thinking business model has a sterling reputation for customer satisfaction and employee contentment. By Elice Morgenson
Clay Haley, owner and creator of L.A. Bikini, a sugaring hair-removal studio, entered the business world with the sole desire to offer clients the absolute best customer experience. In 2011, Haley was introduced to a concept that was unfamiliar to most in his Birmingham, Alabama, community: sugaring for hair removal. By Elice Morgenson