Just Play Sports Archives | Franchise Dictionary Magazine

Just Play Sports: Community Builds Business

Just Play, founded in 1996 by Larry Wilkins, is a basketball training facility that offers classes, camps, clinics, leagues, private lessons and more to children ages four and older. This emerging brand began franchising in 2024, and it’s looking to attract entrepreneurs who are sports lovers and have a desire to positively impact children and the greater community. By Nancy E. Williams

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Just Play Sports: A Slam Dunk Opportunity: Premier Basketball Training Facility Opens its Doors to Franchisees

Paul Zboichyk2024-12-28T17:19:21-05:00December 28th, 2024|Tags: Brick-and-Mortar, fitness training, Just Play Sports|

When Larry Wilkins started Just Play Sports in 1996, he wanted to make a difference in his community. As a coach, he had witnessed how sports can shape children’s lives, teaching essential life skills, like teamwork, responsibility and leadership. Initially, he ran programs through community centers and schools. Soon, one location grew to 22, and Wilkins realized the next necessary step: to open brick-and-mortar facilities to impact even more children. By Brianna Bohn

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