In an industry that was hit hard by the pandemic, Jabz Boxing has proven its resilience. After announcing its rebranding in April, the boxing-based fitness concept has shown that, with proper support, growth and success are not only possible for studio clients but also for franchisees. By Brianna Bohn
Since 2013, Jabz Boxing has set itself apart from other boxing-based concepts. Shaking up the fitness industry with its dynamic, full-body workouts, Jabz Boxing breaks the mold of outdated, regimented exercises. By Brianna Bohn
Jabz Boxing, where gritty boxing gym meets luxury boutique studio, offers a boxing-based workout where all clients are encouraged to: “Come as you are, leave stronger.” By Kristi Wass
As the new owners of Jabz Boxing Bel Air, the concept’s first studio in the state of Maryland, Helen and Larry O’Keefe had the opportunity to give back to their community even before their grand opening. By Cindy Charette
As the newest co-owner of the Jabz Boxing studio in Voorhees, New Jersey, Neena Ciallella spends her days doing what she loves most – training her clients in a boutique fitness studio she owns with her mother, Chrissy Ciallella. By Cindy Charette
Providing capital alongside franchise expertise, ZGrowth Partners has a measured and proven approach to brand development. Specializing in lead generation, its brands are thriving at the halfway point of the year. By Rick Del Sontro
Christina Peregrym, a Jabz Boxing franchisee since 2016, has a heart for her two growing studios in Phoenix and Peoria, Arizona, as well as for CURE, a nonprofit organization that focuses on conquering childhood cancer through research. By Cindy Charette
New Logo, Website and Company Identity Rallies Members, Trainers and Entire Communities Around the Tagline: “Come as You Are, Leave Stronger”.
PHOENIX — Jabz Boxing just leveled up.
Continuing to elevate the fitness brand on the exercise scene, the refresh presents Jabz with a modernized look and revamped messaging. The boxing-inspired, full-body circuit style workout studio announced its rebranding today, coinciding with the launch of its new JabzBoxing.com website.
“Inside the four walls of our gyms, the soul…the spirit and vibe remain unchanged. This is the perfect time for us to present our brand in a bold, updated way that carries us into the future,” said Danielle Scott, Jabz Boxing Brand President. “The new look and messaging help us signify we are stronger together, and that truly defines what the brand is and where it is headed.”
Representing a new standard for group fitness brands, the new look initially is coming to life through Jabz Boxing’s social media platforms, its website, including location pages, new marketing collateral and with the release of a redesigned logo.
Offering the same unrivaled HIIT classes clients have come to love, Jabz’s new look and feel will advance the brand and reaffirm its powerful resonance in the communities it serves. The updated color palette, which utilizes striking gold and forest green accents against black, white and gray backdrops, provides a mature, modern look for the industry’s leading boxing-inspired boutique gym.
Inspiring strength both in and out of the ring, Jabz immerses members in an energizing environment where workouts are led by supportive, nationally certified coaches. No matter who you are, your background or current fitness level, you belong in the Jabz ring. Its new branding, logo and company website better represent Jabz and its invitation to the public to “Come as You Are, Leave Stronger.”
The brand refresh arrives at a pivotal time in the growth of Jabz. With locations open in Arizona, New Jersey, Pennsylvania and Utah and several franchise agreements in the development pipeline, Jabz is poised for continued expansion into new markets across the United States. Ideal candidates are passionate about fitness and entrepreneurship while sharing the five core values of Jabz Boxing: inclusivity, innovation, community, confidence and strength.
For more information about Jabz Boxing and to view the redesigned website, visit: www.jabzboxing.com
About Jabz Boxing
Built on the premise that fitness is for everyone, Jabz Boxing offers a full-body HIIT workout utilizing boxing-inspired exercises. Unlike other boxing gyms, Jabz’s focus is on developing fitness, not fighters. The brand’s circuit-style workouts incorporate kickboxing, cardio, plyometrics, agility and functional training exercises designed to push members to their personal limits and deliver maximum results. Jabz certified trainers are prepared to guide and motivate people of all different sizes, ages and body types through an energetic and intimate workout experience. Since it began franchising in 2013, Jabz has grown to more than 20 franchise locations open or in development in Arizona, New Jersey, Pennsylvania, Utah and Delaware.
To learn more about Jabz, or its franchising opportunities, visit www.jabzboxing.com.
Jennifer Nikolou’s background was in wellness and marketing, but gym ownership was not in her plans – at least, not until she became a Jabz Boxing member. Nikolou was so impressed with the results Jabz Boxing delivered through its empowering, hard-hitting workouts that she decided to look into investing in a franchise. By Cindy Charette
Jabz Boxing, established in Scottsdale, Arizona, in 2012, has grown to 20 locations in Arizona and two locations in the Philadelphia metro area. As a boutique fitness boxing studio known for its intense full-body, circuit-style workouts, Jabz Boxing’s mission is to cultivate an empowering community to help members of all ages and fitness levels achieve their goals. By Cindy Charette