Item 9 Labs Corp.

National Cannabis Dispensary Franchise Progresses Midwest Growth; Local Alliance Program Aims to Keep Dispensary Ownership Local by Providing Existing Owners the Backing of a National Franchise System.

OKLAHOMA CITY — Unity Rd., the cannabis dispensary franchise from Item 9 Labs Corp. (OTCQX: INLB), announced today it has signed its first partner through its Local Alliance Program with an Oklahoma City dispensary, Ringside Medical. The shop is located at 14201 N. May Ave. #205 and will be rebranded to Unity Rd.

Unity Rd. launched the Local Alliance Program in 2021 to support local dispensary ownership. Through the program, existing cannabis dispensary owners and license holders can partner with Unity Rd. to gain direct access to the buying power, resources and supportive network normally reserved for multi-unit operators. Partners through this program retain 100% ownership of their dispensary license and business and benefit from the tools, expertise and ongoing support necessary to compliantly and successfully operate a dispensary.

“The U.S. cannabis landscape is comprised of small, independent entrepreneurs and giant, multi-state operators,” said Unity Rd.’s Chief Franchise Officer Mike Weinberger. “With the added layer of complexities that cannabis brings by being federally illegal and so highly regulated, it is challenging for independents to compete with conglomerates that have teams of industry experts who are dedicated to compliance, accounting, marketing, etc. and know how to navigate the intricacies of cannabis.”

Weinberger continued, “The franchise model gives prospective and existing dispensary owners a fighting chance by empowering them with the knowledge, relationships and ongoing support they need to be compliant and focused on growing their business, rather than stuck in day-to-day management.”

“Having the supportive network of a franchise will be a tremendous weight off us and our team,” said Ringside Medical Co-Owner Robin O’Grady. “Cannabis is complicated. You need to constantly be on your toes and able to pivot at a moment’s notice. By joining Unity Rd., we’re expanding our team with experts who have operated cannabis businesses in multiple states and gaining several other benefits that will positively impact our future growth.”

The Local Alliance shop is primed for growth as Oklahoma’s medical cannabis market has surpassed $1.5 billion in revenue since legal sales began in 2018. The state has one of the largest medicinal programs in the U.S. with about 10% of the population, nearly four million residents, having obtained a medical card. Further, Oklahoma activists have already filed two ballot measures this year to legalize adult-use cannabis and overhaul the state’s medical cannabis system.

“We’re hopeful this Local Alliance shop will be the first of many Unity Rd. shops across Oklahoma,” said the marijuana franchise’s Vice President of Franchise Development Justin Livingston. “We’re confident that our team can help owners increase their dispensary’s value within their local communities.”

In addition to Oklahoma, the cannabis franchise is actively seeking partnerships with existing dispensary owners across the United States who would benefit from the systems, processes and ongoing support the franchise offers. Unity Rd. also partners with industry newcomers and currently has multiple agreements signed with nearly 20 entrepreneurial groups who are in various stages of development nationwide. The franchise offers one of the safest routes for cannabis entrepreneurs looking to stake their claim in the fast-growing, complex industry. Backed by time-tested Standard Operating Procedures (SOPs) and an accomplished team boasting more than 200 years of combined experience in cannabis and franchising, franchise partners are guided through every operational function of the business – whether it be assisting with cash flow, product selection or changing regulations.

To learn more about the Unity Rd. Local Alliance Program, contact partners@unityrd.com or call 480-542-9420.

For more information about the Unity Rd. Franchise Opportunity, contact franchise@unityrd.com, call 720-923-5262 or visit unityrd.com.

About Item 9 Labs Corp. 
Item 9 Labs Corp. (OTCQX: INLB) is a vertically integrated cannabis operator and dispensary franchisor delivering premium products from its large-scale cultivation and production facilities in the United States. The award-winning Item 9 Labs brand specializes in best-in-class products and user experience across several cannabis categories. The company also offers a unique dispensary franchise model through the national Unity Rd. retail brand. Easing barriers to entry, the franchise provides an opportunity for both new and existing dispensary owners to leverage the knowledge, resources, and ongoing support needed to thrive in their state compliantly and successfully. Item 9 Labs brings the best industry practices to markets nationwide through distinctive retail experience, cultivation capabilities, and product innovation. The veteran management team combines a diverse skill set with deep experience in the cannabis sector, franchising, and the capital markets to lead a new generation of public cannabis companies that provide transparency, consistency, and well-being. Headquartered in Arizona, the company is currently expanding its operations space by 650,000+ square feet on its 50-acre site, one of the largest properties in Arizona zoned to grow and cultivate flower. For additional information, visit item9labscorp.com.

Cannabis Dispensary Franchise Joins Impressive Roster of Franchise Leaders and Innovators for Invite-Only Franchise Event for Millennial Professionals.

PHOENIX — Unity Rd., the cannabis dispensary franchise from Item 9 Labs Corp. (OTCQX: INLB), continues to solidify their position as industry trailblazers. Vice President of Communications Jayne Levy is presenting at YoungConference, an event geared for the Millennial generation of franchise leaders, January 30 – February 1 in Ft. Lauderdale, Fla. Unity Rd. will be presenting on how franchising has made its entrance into cannabis, providing an inside look at the roadmap to franchising a cannabis concept, value it brings to franchising and future industry growth.

Innovative franchise C-Suites will gather and learn from one another through an intensive series of back-to-back workshops on the latest and greatest strategies in franchise development, digital marketing, and business technologies. In addition to Unity Rd., attendees will have the opportunity to hear from other franchise leaders such as Michael Browning, CEO of Unleashed Brands, Laura Rea Dickey, CEO of Dickey’s Barbeque, and Tony Zaccario, CEO of Stretch Zone.

A prime example of a millennial franchising leader, Levy has worked in franchise-focused communications for more than a decade. She has executed public relations initiatives for 70-plus franchisors, spanning across 20 different industries and networks of one to 3,000-plus locations. She joined the Unity Rd. team in December 2017 and, upon Item 9 Labs Corp.’s acquisition of the franchise in March 2021, has taken a lead role in guiding internal and external communications across the Company.

“With my diverse franchise background, I know what tools, strategies, and business tactics are needed to make a franchise company that’s built to last,” said Levy. “Throughout my career, I’ve watched several of today’s top franchise players grow from small chains to giants in their respective industries and have had the honor to be part of Unity Rd.’s growth from its early days to a roster of 20 partners building the brand across the U.S.”

Levy added, “Cannabis is a 25-plus billion dollar a year industry that’s still in its infancy, and it’s opportunities like YoungConference, where we can share the stage with other franchise executives and teach developing franchise professionals about the flourishing cannabis industry, that will help normalize franchising’s hottest sector.”

Unity Rd. is the first to franchise cannabis dispensaries on a national scale in the United States. Prospective industry entrepreneurs have deemed Unity Rd. the go-to franchise opportunity for entering and navigating the complex cannabis industry. The marijuana dispensary franchise is actively seeking qualified partners who would benefit from the systems, processes and ongoing support the franchise offers. Currently, Unity Rd. has multiple agreements signed with nearly 20 entrepreneurial groups who are in various stages of development nationwide.

To learn more about the Unity Rd. franchise opportunity, contact franchise@unityrd.com, call 720-923-5262 or visit unityrd.com.

Cannabis Franchise Kicks Off Local Expansion in South Dakota; Now Developing in Nine States.

SIOUX FALLS, S.D. — Unity Rd., the cannabis dispensary franchise from Item 9 Labs Corp. (OTCQX: INLB), announced today the signing of an agreement that will bring the brand’s first shop to South Dakota. The retailer has partnered with local serial entrepreneur BJ Olson and his business partner to develop at least one Unity Rd. shop in the state. The Unity Rd. team is currently guiding them through the state’s dispensary license process.

Previously a multi-unit franchisee in the technology repair space, Olson’s entrepreneurial career spans multiple industries, including wireless technology, retail and clothing.

“Signing on with Unity Rd. was a no brainer,” explained Olson. “Though I have a deep entrepreneurial background and experience in retail, I know operating a dispensary adds a significant level of intricacies to navigate. Unity Rd. reduces hurdles and provides a proven playbook on how to be a successful, compliant and resourceful leader in our market.”

Olson and his partner are true believers in the power of cannabis, both directly experiencing the medicinal benefits of the plant first-hand. Olson added, “The education component is huge for my business partner and I. We want to bring an education-first approach to our shopping experience and Unity Rd. offers the continued training our team will need to provide true, high-level knowledge to our community.”

South Dakota recently began allowing physicians to certify medical cannabis patients and several municipalities have started approving dispensary licenses before they go to the state level for final consideration. Entrance into South Dakota marks nine states, from coast-to-coast, where Unity Rd. has agreements signed with local entrepreneurs to bring the brand to their home markets.

“Unity Rd. is the intersection of where local business ownership meets cannabis,” shared Mike Weinberger, Chief Franchise Officer at Unity Rd. “Adding partners such as BJ to our team who believe in the power of cannabis and are seasoned entrepreneurs, validates Unity Rd. as an industry trailblazer ripe for growth.”

Unity Rd. offers the safest route for cannabis entrepreneurs interested in staking their claim in an industry that’s bursting with potential. The dispensary franchise’s time-tested Standard Operating Procedures (SOPs) and veteran team, with a combined 120+ years of cannabis experience, guide franchise partners through every operational function of the business, whether it be securing a license or assisting with cash flow, product selection or changing regulations.

Industry newcomers have deemed Unity Rd. the go-to franchise opportunity for entering and navigating the complex cannabis industry. The marijuana dispensary franchise is actively seeking qualified partners who would benefit from the systems, processes and ongoing support the franchise offers. As it stands, Unity Rd. currently has multiple agreements signed with nearly 20 entrepreneurial groups who are in various stages of development nationwide.

To learn more about the Unity Rd. franchise opportunity, contact franchise@unityrd.com, call 720-923-5262 or visit unityrd.com.

An Industry First, Dispensary Franchise Demonstrates a Model Brand Utilizing the Franchise Business Model for National Growth and Success.

PHOENIX — Unity Rd., the cannabis dispensary franchise from Item 9 Labs Corp. (OTCQX: INLB), continues to set the pace for growth and success in becoming the first brand of its kind to be named an International Franchise Association (IFA) member. Further solidifying its position as an industry trailblazer, Unity Rd. has broken barriers as the first national cannabis dispensary franchise model in the United States in response to increased demand from consumers and entrepreneurs alike.

The world’s largest membership organization for franchises and franchise suppliers, the IFA is a prominent organization for industry-leaders, education, networking and growth opportunities. For more than 60 years, the IFA has represented excellence in franchising education, advocacy and advancement through the collective power of their membership. With more than 1,000 franchise brands across 300 industries, Unity Rd. is currently the sole franchise model to represent the plant-touching cannabis space.

“It’s an honor to be the first cannabis dispensary franchise to become members of the IFA,” shared Mike Weinberger, chief franchise officer at Unity Rd. “The franchise business model is proven to help current and future entrepreneurs succeed across a wide variety of sectors, but the cannabis industry has yet to tap into franchising. This is a high recognition in the franchising world, and we are confident it will be a mutually beneficial relationship as Unity Rd. continues to be a brand of ‘firsts’ and make our franchise opportunity more accessible nationwide.”

Unity Rd. is primed for aggressive growth as states continue to legalize cannabis use for adults. Currently, the franchise has nearly 20 entrepreneurial groups developing the brand across the nation. Even with the economic challenges brought on by the pandemic, the demand for cannabis products surged to unparalleled levels and many states experienced record sales throughout the year. By the end of 2021, adult-use and medical cannabis sales in the U.S. are expected to reach upwards of $26.4 billion.

Unity Rd.’s proven performance coupled with high-tier franchise support has resulted in eager and sophisticated entrepreneurs and multi-unit operators flocking to the franchise opportunity. The brand is actively seeking qualified franchise partners in target development markets including Arizona, Colorado, Michigan, Oklahoma and the Northeastern United States.

Learn more about Unity Rd. franchise opportunities,
contact franchise@unityrd.com or 720-923-5262, or visit unityrd.com.

A Support System Backed by Industry Veterans and a Reliable Supply Chain

Despite the complexities of the cannabis industry, Unity Rd. has developed a streamlined approach and offers the safest route for entrepreneurs looking to stake their claim in this fast-growing industry. The Unity Rd. team boasts more than 200 years of combined legal cannabis and franchising experience, and provides guidance every step of the way – from securing a dispensary license to managing cash flow and product selection. The veteran team shares their knowledge and trusted resources, as well as provides the ongoing support needed to compliantly and successfully operate a dispensary.

In addition to offering the franchise opportunity to entrepreneurs who may be new to the industry, Unity Rd. also partners with existing dispensary owners via its Local Alliance Program, providing access to the buying power, resources and supportive network normally reserved for multi-unit operators.

Unity Rd. franchise partners receive even more resources and supply chain connections as the brand was acquired by Item 9 Labs Corp.—a publicly-traded, award-winning cannabis operator—in March 2021. The combination of the Unity Rd. cannabis retail franchise and premium Item 9 Labs products makes Item 9 Labs Corp. one of the first vertically integrated cannabis franchise companies in the nation. As Unity Rd. grows its franchise network, Item 9 Labs plans to develop or partner with cultivation facilities in states where Unity Rd. franchise partners open cannabis retail shops. This move will give Unity Rd. operators front-of-the-line access to a reliable product supply chain.

Dispensary Franchise Joins Notable Roster of Cannabis Industry Leaders & Marketing Innovators for Virtual Michigan Event – Encourages Interested Investors to Attend for Free.

DETROIT — Unity Rd., the cannabis dispensary franchise from Item 9 Labs Corp. (OTCQX: INLB), continues to lead at the forefront of the industry. As part of the brand’s commitment to cannabis education and franchise expansion, Unity Rd. will be presenting at the virtual MLive Cannabis Insights event on Thursday, October 7, which kicks off at 4:00 p.m. EDT. The presentation will include a live Q&A with Unity Rd.’s VP of Franchise Development, Justin Livingston, and Unity Rd. franchise partner Nate Wetzel, who recently opened the doors of his Unity Rd. shop in Boulder, Colorado.

The virtual event’s theme is Grow Your Brand, and will cover practical tools, tactics and insights on effective marketing strategies in the cannabis industry. Attendees will have the opportunity to learn from six speakers, some of whom include: David Herrold, Director of Audience Target Strategy at Advance Local; Andrew Brisbo, Executive Director of Michigan’s Marijuana Regulatory Agency; and Tatiana Grant, President of Cultivate MI Solutions. Unity Rd.’s presentation will cover how to Grow in Cannabis with the Proven System of a Franchise, featuring an authentic Q&A session with Livingston and Wetzel, providing insight into the franchise partnership process, while exploring potential questions and other considerations that prospective operators may have.

Register for the October 7 virtual MLive Cannabis Insights Event
for free here.

Learn more about Unity Rd. franchise opportunities,
contact franchise@unityrd.com or 720-923-5262, or visit franchise.unityrd.com.

“Before finding Unity Rd., I was fully prepared to take on the burden of launching a dispensary from scratch – I’m so glad I didn’t,” shared Wetzel. “Opening a dispensary has been a goal of mine for years. After putting in the research, that goal became increasingly daunting. Unity Rd. helped make the opening process as smooth as possible. Looking back, I can’t even imagine having to navigate that on my own. That said, before signing on with the team, I had plenty of questions. Our goal with this Q&A is to answer the questions that interested investors likely have in hopes of helping them decide what route they’d like to take.”

The cannabis industry is notoriously complex, which is why Unity Rd. has developed a streamlined and straight forward approach to opening a dispensary. The brand’s team boasts a combined 120-plus years of legal cannabis and franchising experience, and provides guidance every step of the way – from securing a dispensary license to managing cash flow and product selection. The veteran team passes on their knowledge and trusted resources, as well as provides the ongoing support needed to successfully operate a dispensary.

“Franchising is a solid way to bring support and structure to any industry, but for years, leaders have shied away from franchising cannabis – no doubt due to its complexity. Yet, franchising dispensaries is the only way we’re going to see explosive industry growth with business ownership in the hands of the local operator,” explains Livingston. “So, whether you’re interested in learning about franchising in cannabis, or are looking to take some best practices back to your business, I encourage you to attend this event. There are so many nuances in cannabis, so this event is sure to be filled with helpful insight.”

Unity Rd. has pinpointed Michigan for growth as statewide adult-use cannabis sales are projected to total upwards of $2.4 billion by 2024. In 2020 alone, combined cannabis sales were $984.6 million, with medical accounting for $474 million and adult-use generating $510.7 million. The brand is actively seeking qualified franchise partners in target development markets including Detroit, Lansing, Kalamazoo, and Grand Rapids.

Unity Rd., a Cannabis Dispensary Franchise, Signs Agreements with Entrepreneurial Groups for Development in New Jersey and Virginia; Existing Partner Signs Lease in Maine for their First Unity Rd. Shop.

PHOENIX — Item 9 Labs Corp. (OTCQX: INLB) (the “Company”)—a vertically integrated, cannabis dispensary franchisor and operator that produces premium, award-winning products—today announced continued development of its cannabis dispensary franchise brand, Unity Rd., across the Northeastern United States. The industry trailblazer signed agreements for New Jersey and Virginia alongside continued expansion across the Northeast region:

– New Jersey – The New Jersey agreement was signed with an experienced entrepreneur whose familiarity with franchising drew him to the investment opportunity. Dish Patel and his business partner will join the strong list of three franchise groups that have signed with Unity Rd. to bring the brand to New Jersey – they’re all awaiting legislation to clear them for development.

– Virginia – As investors line up for the opportunity to bring Unity Rd.’s business model to their communities, Laurin Wallace, along with two business partners, signed on recently to bring a Unity Rd. to the Old Dominion state.

– Maine – Unity Rd. also supported their Maine franchise group in securing a lease and are now working with them on securing a dispensary license. This group was originally planning on developing in Massachusetts but pivoted to pursue opportunities in Maine to break into the burgeoning industry sooner. The state’s adult-use market launched in October 2020 and has been flourishing. This past August, it exceeded $10 million in sales for the first time in one month.

Learn more about Item 9 Labs Corp. and its cannabis franchise, Unity Rd., contact investors@item9labs.com or 800-403-1140, or visit https://investors.item9labscorp.com/.

Franchise Model Creates Low Corporate Capital Requirements for National Expansion

The Company acquired Unity Rd.’s parent company, OCG Inc., earlier this year, making it the first national, vertically integrated cannabis franchise company in the US. The combination of the Unity Rd. cannabis retail franchise and premium Item 9 Labs products puts Item 9 Labs Corp. in a unique industry position.

Item 9 Labs Corp.’s CEO Andrew Bowden, said “Unity Rd. franchise partners own and operate 100% of their businesses. Therefore, low corporate capital is required for national development of the brand, creating a capital-efficient method for both our retail and product expansion. By clustering our operations, we’re creating a focused network to more effectively launch the Unity Rd. and Item 9 Labs brands into new markets.”

Item 9 Labs Corp. plans to develop top tier cultivation and lab facilities all across the country as Unity Rd. franchises start to open – the first Unity Rd. franchise opened this past June in Boulder, Colorado. This strategic growth plan gives Unity Rd. operators front-of-the-line access to a reliable product supply chain and the Unity Rd. brand the national product consistency that consumers have come to expect from franchises. It also eases new market product entry with a built-in distribution platform that will bring Item 9 Labs across the nation.

Currently, Unity Rd. has multiple agreements signed with more than 15 entrepreneurial groups who are in various stages of development across eight states.

As a traditional franchise model, Unity Rd. franchise partners own 100% of their dispensary license and business, while benefitting from one of the safest routes for entrepreneurship in the complex, highly-regulated cannabis industry. The dispensary franchise’s time-tested Standard Operating Procedures (SOPs) and veteran team guide franchise partners through every operational function of the business, whether it be assisting with cash flow, product selection or the ever-changing regulations.

“The cannabis industry and all its complexities can be intimidating, leaving even the most capable of investors and operators unsure of where to start,” said Unity Rd.’s VP of Franchise Development Justin Livingston. “As part of the Unity Rd. network, our partners can operate their dispensaries more efficiently – resulting in more time to focus on growing the business rather than managing it. We’re offering the supportive network and tools they need to reach new heights and achieve their business goals.”

Franchise partners sign 10-year agreements and pay a $100,000 franchise fee up-front. The Company also earns a residual monthly 5% gross royalty on top-line revenue and a 2% marketing royalty fee per location.

Unity Rd. Calls Boulder, Colorado Home to its First Franchise Shop; Launches Corporate Acquisition Strategy to Make Cannabis Ownership Turnkey for Franchise Partners.

PHOENIX — Item 9 Labs Corp. (OTCQX: INLB) (“Item 9 Labs” or the “Company”)—a vertically integrated cannabis dispensary franchisor and operator that produces premium, award-winning products—announced today the opening of its first cannabis franchise shop under the Unity Rd. Brand, located in Boulder, Colorado. In addition, the Company has launched a corporate acquisition expansion plan to ease market entrance for new and existing franchise partners.

Father-Son Team Open First Unity Rd. Shop in Boulder, Colorado

The Boulder franchised cannabis shop is locally owned and operated by father-son team Bruce and Nate Wetzel.

“This launch has been years in the making,” said Unity Rd.’s Chief Franchise Officer, Mike Weinberger. “We founded Unity Rd. with the mission of keeping dispensary ownership, and the wealth that comes along with it local. We want to educate and empower owners, while also pumping revenue right back into their communities, but Rome wasn’t built in a day. It’s no secret that opening a dispensary is a lengthy process, and that’s exactly why this opening means so much to our team—it’s a reflection of a lot of hard work, creativity and dedication. Here’s to the first of many.”

Unity Rd. offers the safest route for cannabis entrepreneurs interested in staking their claim in an industry that’s bursting with potential. The dispensary franchisor’s time-tested Standard Operating Procedures (SOPs) and veteran team, with a combined 120+ years of cannabis experience, guide franchise partners through every operational function of the business, whether it’s securing a license or assisting with cash flow, product selection or changing regulations.

Unity Rd. National Expansion Plans & Launch of Corporate Acquisition Strategy

The cannabis dispensary franchise is actively seeking qualified franchise partners interested in developing the brand in states where cannabis is legal for adult-use or medicinal consumption. Currently, Unity Rd. has multiple agreements signed with more than 15 entrepreneurial groups that are in various stages of development nationwide.

In addition to supporting franchise partners in securing dispensary licenses, either through acquisitions or the application process, the Company is seeking corporate acquisitions of existing dispensaries throughout Colorado, primarily in Denver in addition to Front Range and compelling mountain towns, as well as Michigan, Ohio and Oklahoma. The franchisor plans to convert the stores into Unity Rd. shops, operate them internally and sell them to an existing or future Unity Rd. franchise partner. This offers a turnkey solution for entrepreneurs seeking immediate entry into cannabis.

“Our corporate acquisition strategy eases hurdles for newcomers looking to acquire an existing dispensary and keeps ownership in the hands of local owners,” Weinberger said. “We’ll get the stores fully converted into a Unity Rd. shop, train the team and oversee operations so franchise partners have a seamless transition to ownership.”

Already, Unity Rd.’s Director of Franchise Operations, Jennifer Zarezadeh, has relocated to Denver to support the Wetzels and oversee future Unity Rd. operations.

Through the franchise model, the Company creates a capital-efficient method for retail and product expansion, focus and clustering of operations, which results in a network effect to launch the Unity Rd. and Item 9 Labs brands into new markets. As the Unity Rd. dispensary footprint continues to expand nationally, the Company plans to develop or partner with cultivation facilities in states where retail shops open to bring Item 9 Labs products to the market. This gives Unity Rd. franchise partners first access to a consistent, premium product supply chain.

“Bringing Item 9 Labs to our retail markets gives Unity Rd. the national product consistency that consumers have come to expect from franchise brands,” said the Company’s CEO Andrew Bowden. “It also eases new market product entry with a built-in distribution platform that will bring Item 9 Labs across the US.”

Cannabis Dispensary Franchise Announces Statewide Franchise Expansion Plans through Corporate Acquisitions and New License Opportunities as Cannabis Sales Soar.

BOULDER, Colo. — Unity Rd., the cannabis dispensary franchise from Item 9 Labs Corp. (OTCQX: INLB), is opening its first franchise shop this week in Boulder, Colorado. The Boulder franchise is locally owned and operated by father-son-duo Bruce and Nate Wetzel; Nate relocated from Iowa to Colorado in 2020 to pursue the cannabis business opportunity.

“Our team has been waiting for this moment – this launch has been years in the making,” shared Unity Rd.’s Chief Franchise Officer, Mike Weinberger. “We founded Unity Rd. – a cannabis dispensary franchise – with the mission of keeping dispensary ownership, and the wealth that comes along with it, local. We want to educate and empower owners, while also pumping revenue right back into their communities, but Rome wasn’t built in a day. It’s no secret that opening a dispensary is a lengthy process, and that’s exactly why this opening means so much to our team – it’s a reflection of a lot of hard work, creativity and dedication. Here’s to the first of many.”

Unity Rd. offers the safest route for cannabis entrepreneurs interested in staking their claim in an industry that’s bursting with potential. The dispensary franchisor’s time-tested Standard Operating Procedures (SOPs) and veteran team, with a combined 120+ years of cannabis experience, guide franchise partners through every operational function of the business, whether it be securing a license or assisting with cash flow, product selection or changing regulations.

“We had been looking at the cannabis space for a few years, trying to determine our best entrance that would mitigate the high risk,” said Nate. “We knew that by partnering with a solid franchisor we wouldn’t have to go through the School of Hard Knocks and dug into cannabis franchises. We found a few that were just selling a business plan, no long-term support, and then discovered Unity Rd. The team has a depth of history on both the retail and cultivation side with awards to back them up. We felt most comfortable with Unity Rd. versus other routes into this nascent industry.” 

Colorado Franchise Development Plans & Corporate Acquisition Strategy
The shop is primed for immediate success as Colorado’s cannabis sales recently hit the highest point the state has ever seen, bringing in $2.2 billion in 2020 alone. While it was the first state to legalize cannabis seven years ago, Colorado is still ripe with opportunity. In fact, several cities in Colorado have recently made new dispensary licenses available. The Unity Rd. team is ready to help industry newcomers navigate the licensing process and notoriously complex industry, as well as partner with existing dispensary owners via its Local Alliance Program – providing access to the buying power, resources and supportive network normally reserved for multi-unit operators.  

Unity Rd. is also seeking corporate acquisitions of existing dispensaries throughout the state, primarily in Denver as well as front range and compelling mountain towns. The cannabis dispensary franchise plans to convert the stores into Unity Rd. shops, operate them internally and sell them to an existing or future Unity Rd. franchise partner. This offers a turnkey solution for entrepreneurs seeking immediate entry into cannabis.

“Our corporate acquisition strategy eases hurdles for newcomers looking to acquire an existing dispensary and keeps ownership in the hands of local owners,” Weinberger said. “We’ll get the stores fully converted into a Unity Rd., train the shop team and oversee operations so franchise partners have a seamless transition to ownership.”

Already, Unity Rd.’s Director of Franchise Operations, Jennifer Zarezadeh, has relocated to Denver to support the Wetzels and oversee future Unity Rd. operations.

The cannabis franchise is actively seeking qualified franchise partners throughout Colorado and the U.S. who would benefit from the systems, processes and ongoing support the franchise offers. As it stands, Unity Rd. currently has multiple agreements signed with more than 15 entrepreneurial groups who are in various stages of development nationwide.

To learn more about the Unity Rd. franchise opportunity, contact franchise@unityrd.com, call 720-923-5262 or visit unityrd.com.

Unity Rd. Targeting Michigan with 20+ Franchises Available as Cannabis Industry Booms and Number of Dispensary Licenses Continues to Climb; Dir. of Education & Training to Share Industry Expertise at MLive’s Cannabis Event on June 17.

DETROIT —  Unity Rd., the cannabis dispensary franchise from Item 9 Labs Corp. (OTCQX: INLB), announced today the signing of its newest agreement alongside expansion plans for the state of Michigan. The brand’s growth strategy is twofold, including both helping interested entrepreneurs enter the complex industry while also partnering with existing dispensary owners via its Local Alliance Program. The expansion is a key function of Unity Rd.’s mission to keep dispensary ownership – and the wealth that comes along with it – local.

Interested investors are chomping at the bit to enter Michigan’s adult-use market, which jumped 482% in 2020 to more than $500 million. In addition to Kevin Waltermire evaluating sites in Michigan for purchase – he recently signed a deal to open multiple Unity Rd. franchises – the brand recently signed an agreement with a mother-son team out of Detroit. Unity Rd. is already helping them plan their strategic market entry, which includes applying for their dispensary license through the city’s Legacy Detroiter program, which gives applicants priority review and 99% discounts on application fees.

Unity Rd. offers the safest route for local cannabis entrepreneurs looking to stake their claim in the fast-growing, complex industry. In addition to offering the franchise opportunity to entrepreneurs who may be new to the industry, Unity Rd. also partners with existing dispensary owners via its Local Alliance Program, providing access to the buying power, resources and supportive network normally reserved for multi-unit operators. Additionally, the dispensary franchisor’s time-tested Standard Operating Procedures (SOPs) and veteran team guide franchise partners through every operational function of the business, whether it be assisting with cash flow, product selection or changing regulations.

“The cannabis industry and all its complexities can be intimidating, leaving even the most capable of investors and operators unsure of where to start,” said Unity Rd.’s VP of Franchise Development Justin Livingston. “As part of the Unity Rd. network, our partners can operate their dispensaries more efficiently – resulting in more time to focus on growing the business rather than managing it. We’re offering the supportive network and tools they need to reach new heights and achieve their business goals.”

The brand is actively seeking qualified franchise partners in target development markets including Ann Arbor, Battle Creek, Bay City, Big Rapids, Detroit, East Lansing, Grand Rapids, Kalamazoo, Marquette and Muskegon who would benefit from the systems, process and ongoing support the franchise offers. Unity Rd. is planning to bring 20-plus franchise locations across Michigan in the coming years. Currently, the franchise has multiple agreements signed with 15 entrepreneurial groups, who are in various stages of development nationwide.

Bursting with potential, Michigan’s cannabis industry continues to grow year after year as statewide adult-use cannabis sales are projected to total upwards of $2.4 billion by 2024. In 2020 alone, Michigan’s combined cannabis sales were $984.6 million, with medical accounting for $474 million and adult-use generating $510.7 million. To support this surge, MLive has launched a series of informative events, called Cannabis Industry Insights. Unity Rd.’s Director of Education and Training, Fay Powell, will be presenting at the upcoming event on June 17, which kicks off at 4:30 p.m. ET. Area residents who are interested in learning more about operating cannabis businesses are highly encouraged to attend the event and can register for free courtesy of Unity Rd. by emailing franchise@unityrd.com for a discount code.

Unity Rd. franchise partners receive even more resources and supply chain connections as the brand was recently acquired by Item 9 Labs Corp., an award-winning cannabis operator. The combination of the Unity Rd. cannabis retail franchise and premium Item 9 Labs products makes Item 9 Labs Corp. one of the first vertically integrated cannabis franchise companies in the nation. Known for its impressive catalogue of products, Item 9 Labs currently offers 75 active cannabis strains and 150-plus differentiated cannabis vape products as well as premium concentrates. As Unity Rd. grows its franchise network, Item 9 Labs plans to develop or partner with cultivation facilities in states where Unity Rd. franchise partners open cannabis retail shops. This move will give Unity Rd. operators front-of-the-line access to a reliable product supply chain.

To learn more about the Unity Rd. franchise opportunity or its Local Alliance Program, contact partners@unityrd.com, call 480-542-9420, or visit unityrd.com.

Cannabis Dispensary Franchise Continues Rapid Growth Through Strategic Franchise Partnerships; Partners with Experienced Entrepreneur with Development Underway in Michigan and Ohio.

PHOENIX — Item 9 Labs Corp. (OTCQX: INLB), a vertically integrated cannabis company, announced today that its dispensary franchise, Unity Rd., has signed a multi-unit franchise agreement with entrepreneur Kevin Waltermire to open three Unity Rd. shops. Due to the industry’s unique business opportunities, Waltermire is seeking immediate entrance by purchasing an existing dispensary to convert into a Unity Rd. as well as applying for dispensary licenses in Michigan and Ohio. The $INLB and Unity Rd. teams are already working to identify potential acquisition opportunities across the two states as part of its support.

Waltermire is no stranger to the cannabis industry. He experienced the value of Unity Rd. first-hand when he played a critical role in developing the brand and shop design as the Director of Business Development for Unity Rd. from October 2018 to March 2020.

“Regardless of your professional background, opening a dispensary is an incredibly complicated and lengthy process,” explained Waltermire. “The Unity Rd. franchise opportunity is the best way to eliminate a lot of the hurdles and ensure compliance and seamless operations. Their team is going to make it so much easier for myself and many others to enter this fast-growing industry.”

Unity Rd. offers one of the safest routes for entrepreneurs looking to enter an industry that boasts high growth potential, helping franchise partners confidently enter the complex cannabis space. Its veteran team passes on their knowledge and trusted resources, as well as provides the ongoing support needed to compliantly and successfully operate a dispensary. With a collective 120-plus years’ experience in the legal cannabis industry, Unity Rd.’s time-tested Standard Operating Procedures (SOPs) guide franchise partners through every operational function of the business.

“Franchising allows those who may not have the knowledge or access to necessary resources to have a viable opportunity to flourish,” said Unity Rd. Chief Franchise Officer Mike Weinberger. “In my nearly two decades in franchising, I’ve never seen an industry quite like this [cannabis] that could benefit so much from the franchise business model. Beyond helping industry newcomers and existing operators find success, franchising is also helping standardize the cannabis industry.”

Unity Rd. franchise partners now receive even more resources and supply chain connections as the brand was recently acquired by Item 9 Labs Corp., an award-winning cannabis operator.

“Having worked in the industry with product brands and dispensaries, I’m very aware of the supply chain issues many dispensary owners run into – I’ve seen it play out right here in Denver. So, when I heard the news of the acquisition and learned how Item 9 Labs would alleviate those pain points, I was sold,” added Waltermire.

The combination of the Unity Rd. cannabis retail franchise and premium Item 9 Labs products makes Item 9 Labs Corp. one of the first vertically integrated cannabis franchise companies in the country. Known for its extensive catalogue of products, Item 9 Labs currently offers 75 active cannabis strains and 150-plus differentiated cannabis vape products as well as premium concentrates. As Unity Rd. grows its franchise network, Item 9 Labs plans to develop or partner with cultivation facilities in states where Unity Rd. franchise partners open cannabis retail shops. This move will give Unity Rd. operators front-of-the-line access to a reliable product supply chain.

Despite economic challenges brought on by the pandemic, the demand for cannabis products surged to unprecedented levels with nearly every state experiencing record sales throughout 2020. Growth is anticipated to continue in 2021 with a big year for cannabis law reform on both the state and federal levels – opening opportunities for the industry to explode, with industry projections to top $24 billion by year-end.

Currently, Unity Rd. has signed multiple agreements with 14 entrepreneurial groups across the country. The total investment ranges from $1 million to $2.5 million, including a $100,000 franchise fee for a single unit or $250,000 for three units. Parties interested in becoming a Unity Rd. franchise partner should have access to a minimum $1 million in liquid capital. Franchise partners may be owner-operators or passive owners with a designated, experienced manager running operations.

To learn more about Unity Rd. franchise opportunities, contact franchise@unityrd.com or 720-923-5262, or visit unityrd.com. For additional information on Item 9 Labs Corp., visit item9labscorp.com.