in-home and on-site personal training company

Leading Personal Training Brand Changing Lives of People of all Fitness Levels in the Northwest Washington Area

BELLINGHAM, Wash. — GYMGUYZ, the world’s largest in-home and on-site personal training franchise, is expanding to now serve the Northwest Washington area starting on June 20. Known for its fleet of bright red, branded vehicles, GYMGUYZ brings certified personal trainers, equipment, and fully customized workouts directly to clients’ homes, offices, and outdoor spaces. By eliminating the barriers of traditional gyms, the brand makes it easier than ever for people to stay consistent with their fitness routines and achieve meaningful, lasting results.

Certified Trainers Bring Personalized, In-Home Fitness to the Region
The new GYMGUYZ location is owned and operated by Steven and Vanessa Hilton, certified personal trainers and military veterans who share a passion for fitness and community wellness. Steven served in the infantry, while Vanessa began her military career as a Combat Medic and later served as a Military Police Officer. Together, they are dedicated to helping others improve their health and reach their fitness goals.

Steven began his personal training career in 2015 after winning a bodybuilding competition and losing 80 pounds himself—an experience that fueled his dedication to helping others transform their lives through fitness. He also spent nearly a decade teaching high school science, blending his passion for education with mentorship.

Originally from Texas, the couple recently relocated to Washington and have embraced the region’s year-round outdoor lifestyle. Through GYMGUYZ, the Hiltons aim to deliver personalized, in-home training that fits seamlessly into their clients’ lives, helping people stay active, strong, and healthy throughout the year.

“Fitness changed my life, and we’re passionate about helping others experience that same transformation,” said Steven. “With so many ways to stay active year-round in Washington, we’re excited to support our community with training that’s personal, empowering, and results-driven.”

Customized Fitness Programs for Every Goal
GYMGUYZ uses a variety of customized fitness programs, including strength training, cardio, sports conditioning, weight loss and toning, senior fitness, youth and teen fitness, assisted stretch, and nutrition counseling to help people reach their health goals. Training sessions are available to both individuals and groups like couples and families. GYMGUYZ’s nationally accredited Certified Personal Trainers are fitness experts that employ various techniques and tools to ensure clients get excellent results. No two workouts are ever the same but are always fun and challenging. GYMGUYZ has no monthly fees like a gym, and the first session is always free.

Currently, GYMGUYZ serves over 1,300 cities across three countries and is continuing to grow rapidly as in-home and on-site workouts grow in popularity. Due to its success in the consumer market, GYMGUYZ has recently expanded its capabilities outside of in-home workouts, now offering fitness programs at corporations, schools, hospitals, and residential communities including apartment complexes and senior living centers.

For more information on GYMGUYZ in Northwest Washington, please go to https://www.gymguyz.com/ or call (855) 496-4899.

Leading Personal Training Brand Helping Local Families Prioritize Health and Wellness in the Suncoast Reigon

BRADENTON, Fla. — GYMGUYZ, the world’s largest in-home and on-site personal training franchise, is hosting a grand opening celebration in Lakewood Ranch for its Suncoast-area location while continuing to serve clients throughout the Suncoast and surrounding communities. Known for its fleet of iconic bright-red vehicles, GYMGUYZ delivers certified personal trainers, professional-grade equipment, and fully customized workouts directly to clients’ homes, offices, residential communities, and outdoor spaces, eliminating the common barriers to fitness like travel time, crowded gyms, and uncertainty about where to start.

Bringing Customized Fitness Directly to Florida Suncoast Residents
Local Bradenton couple Doug and Michelle Hange opened GYMGUYZ Suncoast on Oct. 1, 2025, bringing customized, in-home and on-site fitness training to clients throughout the Bradenton, Sarasota, Riverview and Brandon markets. Inspired by their entrepreneurial mindset and a desire to create a family business for their five children in the community they call home, the couple joined the GYMGUYZ franchise system to make wellness more accessible across the region. Doug now leads the business full-time, while Michelle serves as President of the company, supporting hiring and business strategy as they continue expanding their reach throughout the community. Since launching, the family-run business has experienced strong growth and built a loyal client base across the community, and Doug and Michelle are excited to celebrate this milestone with the neighbors they serve.

“We built this business around the values that matter most to us: faith, family and fitness,” said Doug Hange, co-owner of GYMGUYZ Suncoast. “We wanted to create something that not only gave us more time together as a family but also allowed us to make a positive impact in the community. Since opening last fall, we’ve been incredibly blessed with amazing clients throughout the Suncoast region, and we’re excited to continue helping people prioritize their health in a way that’s convenient, customized and creative.”

To celebrate the business’ continued success and officially welcome the community, the Hanges will host a grand opening event on Thursday, June 18 at 5391 Lakewood Ranch Blvd. in Sarasota at 4 p.m., in partnership with the Lakewood Ranch Business Alliance, featuring a ribbon-cutting ceremony, lite healthy bites and community networking opportunities.

In-Home and On-Site Fitness Designed for Every Lifestyle
GYMGUYZ Suncoast offers customized fitness programs for individuals, couples, families, small groups, seniors, youth and teen athletes, and local organizations. Programs can target strength training, cardio, weight loss and toning, sports conditioning, senior fitness, youth training, assisted stretch, and general nutrition guidance. Every session is led by a nationally accredited Certified Personal Trainer and customized around the client’s goals, fitness level, schedule, and available space.

Unlike a traditional gym, GYMGUYZ brings the workout directly to the client’s home, office, residential community, or outdoor space. Known for the brand’s signature red vans, trainers arrive with professional-grade fitness equipment, allowing clients to experience a fully guided personal training session without the commute, crowds, or guesswork of a gym environment.

With its launch, GYMGUYZ Suncoast is giving residents a more convenient and personalized way to build strength, improve mobility, increase energy, and stay consistent with health goals.

For more information on GYMGUYZ Suncoast, please go to https://www.gymguyz.com/suncoast-fl/ or call (941) 299-7514.

• Marks  GYMGUYZ’s boldest international growth, with commitment to  further development  in Egypt and Morocco soon
• The world’s largest in-home and on-site personal training franchise expands into four key Middle East markets

MELVILLE, N.Y. — GYMGUYZ, the world’s largest in-home and on-site personal training franchise, has announced a landmark master franchise agreement with Bait Al Batterjee Group (BAB) to expand the brand into Saudi Arabia, the United Arab Emirates, Egypt, and Morocco. The deal represents one of the most ambitious international growth initiatives in GYMGUYZ history, with a minimum of 80 new territories planned across Saudi Arabia and the UAE alone.

“This marks a powerful new chapter for GYMGUYZ as we scale with intention and impact,” said Josh York, Founder & CEO of GYMGUYZ. “The Bait Al Batterjee Group brings unmatched experience, integrity, and regional expertise – exactly the kind of partner we want as we expand into one of the world’s fastest-growing markets. Together, we’re bringing world-class, personalized fitness directly to people’s doorsteps, and we’re just getting started.”

Middle East Expansion Details

• The expansion will begin in Saudi Arabia in 2026, with additional growth in the United Arab Emirates, Egypt, and Morocco to follow. Final unit projections in Egypt and Morocco will be determined based on market demand and demographic analysis.
• This four-country initiative builds on GYMGUYZ’s accelerating international growth momentum, following a recent launch in the United Kingdom.
• BAB brings decades of experience scaling global fitness brands across the Middle East, including the successful launch and operation of over 20 Gold’s Gym locations throughout Saudi Arabia.
• Led by President & Vice Chairman Makarem Batterjee, BAB oversees more than 25 subsidiaries and employs over 12,000 people across the Middle East and North Africa.
  • Batterjee, President of Saudi German Hospitals Group and founder of Shababco Enterprises – which launched Saudi Arabia’s first female-only Gold’s Gyms – is a renowned entrepreneur, investor, and judge on Shark Tank Arabia. Recognized as a World Economic Forum Young Global Leader and holding an MBA from London Business School, he champions innovation, wellness, and social empowerment across the Middle East and North Africa.

“GYMGUYZ represents the future of fitness; agile, technology-driven, and deeply personal,” said Makarem Batterjee, President & Vice Chairman of Bait Al Batterjee Group. “The demand for convenient, results-focused wellness solutions has never been higher in our region, and this partnership allows us to meet that demand at scale. We’re shaping a healthier, more empowered future for communities across the Middle East and North Africa.”

Global Demand Fuels GYMGUYZ Expansion
Serving clients in thousands of cities worldwide, GYMGUYZ is rapidly expanding to meet surging global demand for convenient, personalized fitness – and attracting strategic investment to accelerate its global footprint.

“This deal significantly accelerates GYMGUYZ’s international footprint and revenue potential,” said Mark Farmer, VP of Franchise Development at GYMGUYZ. “With Bait Al Batterjee’s proven operational excellence and deep market knowledge, we’re positioned to scale aggressively across key Middle Eastern markets. This partnership opens new pathways for franchise development, fueling our growth engine and expanding access to personalized fitness on a global scale.”

The brand leverages proprietary innovations like the AI-powered GG Team App to streamline trainer operations, enhance client experiences, and equip franchisees with data-driven tools for success.

Franchise Opportunities
GYMGUYZ is actively seeking qualified single and multi-territory franchisees who are looking to help change lives through at-home workouts. To learn more about franchising with GYMGUYZ, visit https://www.gymguyz.com/franchise-opportunities/.

Offering Convenient, Customized, and Creative Training for Families and Businesses Across the Community

MINNETONKA, Minn. — GYMGUYZ, the world’s largest in-home and on-site personal training franchise, is now serving the West Metro & Minnetonka, Minnesota area. GYMGUYZ utilizes a fleet of bright red, branded vehicles to bring certified personal trainers, equipment, and workouts right to customers’ doors. The incredible convenience of the service, along with its highly customized workouts, create dramatic results for clients looking to start a new fitness routine or work out more frequently and consistently.

To celebrate its launch, GYMGUYZ West Metro & Minnetonka will join the Apple Days festival from September 19–21, offering trial workouts and more at its booth. A ribbon cutting ceremony is scheduled for September 20, just before the popular apple pie eating contest.

Meet the Owner
The new location is owned by Mark Ruff, a local entrepreneur with deep ties to the Minnetonka community. After a career that included education, human resources, and years as a dedicated stay-at-home dad, Ruff was ready for a new challenge. Passionate about health and wellness, he saw an opportunity to make fitness more accessible through GYMGUYZ’s unique in-home training model.

In a region known for its health-conscious residents—but long, cold winters—Ruff believes GYMGUYZ offers the perfect solution: customized workouts delivered directly to clients’ homes or workplaces, eliminating the barriers of travel, weather, and gym intimidation. His goal is to empower more people in the community to reach their fitness goals in a setting that works for them.

“Accountability is one of the biggest challenges in reaching fitness goals, especially without guidance or support,” said Ruff. “That’s why bringing GYMGUYZ to this community means so much to me. It offers a way for people to access personalized, one-on-one training in a setting that feels comfortable and encouraging. Each workout is tailored to individual needs, but more importantly, it builds confidence, consistency, and a stronger connection to wellness, right here at home.”

The GYMGUYZ Difference

GYMGUYZ offers a wide range of customized fitness programs—including strength training, cardio, sports conditioning, weight loss and toning, senior fitness, youth and teen fitness, assisted stretch, and nutrition counseling—to help individuals reach their health and wellness goals. Training sessions are available for individuals as well as groups such as couples and families. All sessions are led by nationally certified personal trainers, who bring expertise, motivation, and a variety of techniques to every session.

No two workouts are ever the same, but each one is designed to be both effective and engaging. Unlike traditional gyms, GYMGUYZ has no monthly membership fees, and the first session is always free.

Currently, GYMGUYZ serves over 1,300 cities across three countries and is continuing to grow rapidly as in-home and on-site workouts grow in popularity. Due to its success in the consumer market, GYMGUYZ has recently expanded its capabilities outside of in-home workouts, now offering fitness programs at corporations, schools, hospitals, and residential communities, including apartment complexes and senior living centers.

For more information on GYMGUYZ in West Metro & Minnetonka, please go to https://www.gymguyz.com/west-metro-minnetonka/ or call (952) 230-5161.

Leading Personal Training Brand Changing Lives of People of all Fitness Levels in the Southwest Atlanta Area

ATLANTA — GYMGUYZ, the world’s largest in-home and on-site personal training franchise, is now serving the Southwest Atlanta area. GYMGUYZ utilizes a fleet of bright red, branded vehicles to bring certified personal trainers, equipment, and workouts right to customers’ doors. The incredible convenience of the service along with its highly customized workouts create dramatic results for those clients looking to start a new fitness routine or work out more frequently and consistently. On June 17, GMYGUYZ Southwest Atlanta will host a grand opening ceremony at the Fayette County Chamber of Commerce at 2 p.m., where community members can stop by for tasty treats and fun workouts.

The new GYMGUYZ location is proudly owned by local husband-and-wife duo, Joel and Erin Castro. Joel’s passion for fitness began in college when he worked as a personal trainer. After earning his certification, he planned to coach youth athletes, but with a growing family, he transitioned to the healthcare industry for more stability. While his career path shifted, his love for fitness and coaching never faded. When the opportunity to franchise with GYMGUYZ arose, Joel knew it was the perfect moment to return to his passion and set an inspiring example for his six children.

For Erin, GYMGUYZ offered the opportunity to work from home, providing the flexibility to manage daily responsibilities while still being fully involved in the business. She and Joel saw franchise ownership as a chance to build something meaningful together, all while helping others improve their health and well-being. Together, they found GYMGUYZ to be the perfect way to pursue their passions, grow a business, and inspire their children to follow their dreams.

“At GYMGUYZ, our mission is to help people lead happy, healthy lives through fitness,” said Erin. “We’re not just offering a service; we’re providing the support needed to help individuals become their best selves and achieve their fitness goals, no matter the size. We’re incredibly excited to make a positive impact in Southwest Atlanta and in the lives of those who call it home.”

GYMGUYZ uses a variety of customized fitness programs, including strength training, cardio, sports conditioning, weight loss and toning, senior fitness, youth and teen fitness, assisted stretch, and nutrition counseling to help people reach their health goals. Training sessions are available to both individuals and groups like couples and families. GYMGUYZ’s nationally accredited Certified Personal Trainers are fitness experts that employ various techniques and tools to ensure clients get excellent results. No two workouts are ever the same, but are always fun and challenging. GYMGUYZ has no monthly fees like a gym and the first session is always free.

Currently, GYMGUYZ serves over 1,300 cities across three countries and is continuing to grow rapidly as in-home and on-site workouts grow in popularity. Due to its success in the consumer market, GYMGUYZ has recently expanded its capabilities outside of in-home workouts, now offering fitness programs at corporations, schools, hospitals, and residential communities including apartment complexes and senior living centers.

For more information on GYMGUYZ in Southwest Atlanta, please go to https://www.gymguyz.com/southwest-atlanta/  or call (404) 882-1106

Leading Personal Training Brand Changing Lives of People of all Fitness Levels Shares Grand Opening Details

BOISE, Idaho — GYMGUYZ, the world’s largest in-home and on-site personal training franchise, is excited to celebrate the grand opening of its greater Boise location on April 23. Since launching in December 2024, GYMGUYZ greater Boise has been bringing certified personal trainers, equipment, and tailored workouts directly to customers’ doors using a fleet of distinctive red, branded vehicles. The unmatched convenience of this service, combined with personalized fitness plans, has helped clients achieve remarkable results—whether they’re kickstarting a new fitness journey or aiming to exercise more regularly and consistently.

Local military veteran and business owner Nicole Vincent is thrilled to celebrate her new venture with the Ada County community. A passionate fitness enthusiast and advocate for accessible wellness, Vincent launched GYMGUYZ to bring convenient, personalized training right to greater Boise residents’ doors. Since then, she has been deeply moved by the incredible support from residents and local businesses, reaffirming her belief in the transformative power of accessible fitness.

On April 23, GYMGUYZ will host a grand opening event at Idaho Pups & Ales from 4 p.m. – 7 p.m. The celebration will kick off with a ribbon-cutting at 4 p.m., led by the local Chamber of Commerce. Attendees can look forward to exciting swag bags, a raffle for a complimentary customized workout session with a guest, and a group workout and assisted stretch demonstrations starting at 5 p.m. The event will also feature local vendors, food trucks, and plenty of fun for both people and pups. To register a dog for the event, please visit https://www.idahopupsandales.com/.

“Launching GYMGUYZ in the greater Boise area has been an incredibly rewarding journey,” said Nicole Vincent, owner of GYMGUYZ in greater Boise. “The support from both the residents and local businesses has been beyond what I could have imagined, and I am truly grateful. It’s been amazing connecting with so many people, and I’m excited to celebrate with everyone who has been part of this experience. I look forward to continuing to grow and make more connections in this wonderful community.”

GYMGUYZ uses a variety of customized fitness programs, including strength training, cardio, sports conditioning, weight loss and toning, senior fitness, youth and teen fitness, assisted stretch, and nutrition counseling to help people reach their health goals. Training sessions are available to both individuals and groups like couples and families. GYMGUYZ’s nationally accredited Certified Personal Trainers are fitness experts that employ various techniques and tools to ensure clients get excellent results. No two workouts are ever the same, but are always fun and challenging. GYMGUYZ has no monthly fees like a gym and the first session is always free.

Currently, GYMGUYZ serves over 1,300 cities across three countries and is continuing to grow rapidly as in-home and on-site workouts grow in popularity. Due to its success in the consumer market, GYMGUYZ has recently expanded its capabilities outside of in-home workouts, now offering fitness programs at corporations, schools, hospitals, and residential communities including apartment complexes and senior living centers.

For more information on GYMGUYZ in greater Boise, please go to https://www.gymguyz.com/greater-boise-id/ or call (208) 943-2712.

Franchise Hopes to Empower Change Through Wellness with First Location in Oklahoma

TULSA, Okla. — GYMGUYZ, the world’s largest in-home and on-site personal training franchise, is expanding to now serve the Tulsa, Oklahoma area starting on November 22.  GYMGUYZ brings certified personal trainers, equipment, and workouts right to customers’ doors. The incredible convenience of the service along with its highly customized workouts create dramatic results for those clients looking to start a new fitness routine or work out more frequently and consistently.

The new GYMGUYZ location is owned by local veteran, educator, and mental health leader, Dr. Chancey Bosch. Dr. Bosch is a retired, second-generation Marine and a proud graduate of the University of Oklahoma who has dedicated his career to education and leadership. He has worked as a teacher, wrestling coach, pastor, professor at Oral Roberts University, and in community mental health. His family has been part of the Tulsa community for the last 15 years. Searching for a business that provides immediate impact on wellness for employees and consumers, Dr. Bosch found GYMGUYZ, aligned with how personalized the approach was, and made the easy decision to pursue the brand’s first franchise in Oklahoma.

“We’re excited to bring GYMGUYZ to Tulsa and offer a personalized approach to fitness for our community,” said Chancey. “Our mission is to make health and wellness accessible and personal. We will flip the fitness model by delivering convenient, customized, and creative workouts designed for the consumer, to the consumer. I’m particularly enthusiastic about changing the culture of wellness for individuals, families, our employees, and communities across Green Country. This is going to be fun!”

GYMGUYZ uses a variety of customized fitness programs, including strength training, cardio, sports conditioning, weight loss and toning, senior fitness, youth and teen fitness, assisted stretch, and nutrition counseling to help people reach their health goals. Training sessions are available to both individuals and groups like couples and families. GYMGUYZ’s nationally accredited Certified Personal Trainers are fitness experts that employ various techniques and tools to ensure clients get excellent results. No two workouts are ever the same, but are always fun and challenging. GYMGUYZ has no monthly fees like a gym and the first session is always free.

Currently, GYMGUYZ serves over 1,300 cities across three countries and is continuing to grow rapidly as in-home and on-site workouts grow in popularity. Due to its success in the consumer market, GYMGUYZ has recently expanded its capabilities outside of in-home workouts, now offering fitness programs at corporations, schools, hospitals, and residential communities including apartment complexes and senior living centers.

For more information on GYMGUYZ in Tulsa, please go to https://www.gymguyz.com/greater-tulsa/ or call (918) 248-0143.

Leading Personal Training Franchise Celebrates Impressive Growth and Debuts Strategic Initiatives Set to Drive Expansion and Enhance Franchisee Support

MELVILLE, N.Y. — GYMGUYZ, the world’s largest in-home and on-site personal training franchise, recently hosted its eighth annual Recharge franchisee convention in Cancun, Mexico. Following the brand’s announcement of the GG DRIVE Platform, an all-new, proprietary technology for franchisee support, this year’s convention emphasized innovative strategies to enhance franchisee operations and drive profitability.

The event featured an inspiring presentation by keynote speaker Doc Cohen, CFE of Great American Cookies. A franchise industry veteran, Cohen was the first franchisee inducted into the International Franchise Association’s Hall of Fame, joining the ranks of legends like Dave Thomas, Ray Kroc, and Fred DeLuca.

Over the course of three days, the event showcased engaging roundtable discussions aimed at sharing best practices. These discussions empowered franchisees to optimize their assets and resources.

In addition to exploring the GG DRIVE Platform, GYMGUYZ introduced a new internal operational app aimed at streamlining initial fitness assessments. Set to launch in early November, this innovative tool boasts an easy-to-use interface designed to simplify the process of conducting the industry’s most comprehensive in-home assessments. The app also presents pricing and package options in a clear and accessible format for clients.

“The energy from our entire franchise network at this year’s Recharge convention was truly remarkable,” said Josh York, Founder & CEO of GYMGUYZ. “The launch of our new GG DRIVE Platform certainly contributed to the excitement, but it was the genuine connections and shared success stories among franchisees that inspired everyone present. With GYMGUYZ expanding into over 155 additional cities in 2024, the opportunities for continued growth are endless. The GYMGUYZ team left feeling motivated and well-equipped to continue to enhance our personal training services.”

As a leader in in-home and on-site personal training services, GYMGUYZ is committed to expanding its offerings, including comprehensive assisted stretch programs and wellness initiatives. The company continues to forge partnerships with corporations, schools, hospitals, and residential communities, including apartment complexes and senior living centers, ensuring that fitness and wellness are accessible to all.

At the convention, a number of franchisees and GYMGUYZ authorized vendors were recognized with a variety of awards by senior leadership.

2024 Recognitions & Awards

• Vendor of the Year: CareerPlug
• Elite Producer Award: JC Con Savage, GYMGUYZ Southern Fairfield County
• MVP Team Member of the Year: Jake Ronson, GYMGUYZ Orlando West & GYMGUYZ North Tampa, Clearwater & St. Petersburg
• MVP Team Member of the Year: Christina McDonagh, GYMGUYZ Bergen, Hudson & Rockland Counties
• Growth Mindset Award: Phil Brojan, GYMGUYZ Greater Morris County
• Secretariat Award: Anthony & Roseanne Trapasso, GYMGUYZ Central Jersey, NJ & Lower Bucks, PA
• Dan Spano Award: Aneillo Iadevaia
• Summit Award: Sam Langer & James Bonavita, GYMGUYZ Westchester & GYMGUYZ Southern Fairfield County
• Innovation Award: Josh Grinstead, GYMGUYZ Bergen, Hudson & Rockland Counties
• Circle of Excellence Awards: 
  • Bergen, Hudson & Rockland Counties
  • Central Jersey, NJ & Lower Bucks, PA
  • Greater Morris County
  • Long Island
  • Orlando West & North Tampa, Clearwater & St. Petersburg
  • Silicon Valley
  • Sussex, Warren, Hunterdon Counties, NJ & Orange & Ulster Counties, NY
  • Westchester & Southern Fairfield County
• Loyalty Award:  Kathy Pearce
• Franchisee of the Year: Anthony & Roseanne Trapasso, GYMGUYZ Central Jersey, NJ & Lower Bucks, PA

Looking Ahead
Currently, GYMGUYZ operates in over 2,000 cities across three countries and continues to experience rapid growth as in-home and on-site workouts gain popularity. The brand remains laser-focused on enhancing franchisee support and aims to expand to 400 new cities by 2025.

To learn more about franchise opportunities with GYMGUYZ, visit gymguyz.com/franchise-opportunities.

• Personal training franchise paves the way for a new era of innovation and expansion
• Launches the GG DRIVE platform, offering actionable, data-driven insights
• Enables franchisees to analyze key marketing, sales, and operational metrics enhancing return on investment

MELVILLE, N.Y. — GYMGUYZ, the world’s largest in-home and on-site personal training franchise, introduced its newest proprietary technology today to franchisees – the GG DRIVE platform.

Engineered to drive success, this state-of-the-art business intelligence platform provides unprecedented insights into franchisee business operations with its detailed and comprehensive data. It also fosters productive, data-driven discussions throughout the GYMGUYZ franchise system, “connecting the dots” between clients, trainers, managers, owners, vendors, and corporate staff.

Following expansion into 155 new cities, GYMGUYZ will showcase this new data platform at their eighth annual Recharge Convention in Cancun, held from September 18th to 20th. This launch is a pivotal element of the brand’s ambitious goal to enhance franchisee support and reach 400 new cities served by 2025.

“The DRIVE platform reveals critical opportunities and trends that will significantly boost our franchisees’ success,” said Gregg Bushyeager, Director of CRM and Analytics at GYMGUYZ. “It simplifies performance assessment and highlights areas for improvement, offering a holistic view of a franchise’s operations. Beyond measuring overall performance, the platform also ensures consistency of data and key metrics throughout our entire franchise network.”

The new platform leverages Snowflake, a fully managed service that powers the AI Data Cloud, to aggregate and streamline data from various business partners. On the franchisee-facing side, Sigma Consulting provides the business intelligence tools that create an intuitive and easy-to-use user interface.
This system enables franchisees to gain comprehensive insights into leads, sales funnels, client interactions, cash collections, fitness package utilization rates, and digital marketing efforts.

“Innovation has been the key to our growth and success,” said Phil Brojan, President of GYMGUYZ. “GG DRIVE embodies this by consolidating our marketing, operational, and financial data into one analytical platform, generating key dashboards used to drive performance. This allows our franchisees to streamline operations, identify opportunities, and provide valuable insights to their team members. For our franchise support team, it enhances our support services and allows us to drive franchise system revenue. We’re excited to integrate GG DRIVE into our proprietary technology stack and leverage its potential as we continue to build on our successes this year.”

Franchisees can now dive deeply into their data to evaluate the effectiveness of various lead sources and enhance their marketing ROI. By analyzing marketing expenditures and monitoring advertising impressions through to sales, they can now more effectively manage their finances and pinpoint where to focus their resources for maximum business growth.

“Launching GG DRIVE marks a significant milestone in GYMGUYZ’s evolution,” said Josh York, Founder & CEO of GYMGUYZ. “Our commitment to innovation and franchisee success is at the heart of this new platform, which allows franchisees to seamlessly analyze sales data, track growth trends, and optimize training session utilization. It allows our franchisees to focus on business growth and solidify GYMGUYZ’s leadership in the fitness industry.”

To learn more about franchise opportunities with GYMGUYZ, visit gymguyz.com/franchise-opportunities.

World’s Largest In-Home Fitness Franchise Strengthens Presence in California, Florida, Pennsylvania, Tennessee, and Texas in Q1

MELVILLE, N.Y. — GYMGUYZ, the world’s largest in-home and on-site personal training franchise, has announced its expansion into 39 new cities across the United States. The brand is broadening its footprint with openings in California, Florida, Pennsylvania, Tennessee, and Texas. GYMGUYZ “brings the workout to you” by offering options to come on-site to businesses and organizations in addition to training clients in their homes.

In the coming months, GYMGUYZ is set to open in the following territories: Newport Beach, California; Cape Coral and Bonita Springs, Florida; Main Line, Pennsylvania; Knoxville, Tennessee; and San Antonio, Texas. With these openings, the brand is serving 39 new cities as they welcome five new franchisees and support an existing franchisee expand into new territory, underscoring its dedication to growing its presence nationwide and empowering entrepreneurs to succeed in the fitness industry through the GYMGUYZ franchise opportunity.

As GYMGUYZ continues to grow, so do the range of services available to clients. The recent launch of Assisted Stretch services has already become a staple offering, with a remarkable 100% retention rate since its introduction. Additionally, with a steadfast commitment to fostering technological innovation and a dedication to enhancing client convenience, the brand has launched brand-new, online, one-on-one, and small-group fitness virtual training sessions.

“Expanding our reach into these new territories marks an exciting chapter for GYMGUYZ and a strong start to 2024 as we continue to redefine the fitness industry,” said Josh York, Founder & CEO of GYMGUYZ. “I am certain that our newest franchisees will play a pivotal role in advancing our mission to empower individuals across the nation in reaching their fitness aspirations. As we continue to expand, we are enthusiastic about the possibilities ahead, and eager to maintain our commitment to inspire others on their journey towards a healthier and happier life.”

Serving over 1,100 cities internationally, including cities in the United States, United Kingdom and Canada, GYMGUYZ uses a variety of customized fitness programs, including strength training, cardio fitness, sports conditioning, group fitness, weight loss and toning, senior fitness, youth and teen fitness, assisted stretch, and nutrition counseling to help people reach their health goals. GYMGUYZ’s Certified Personal Trainers are experts in using GYMGUYZ methodologies, and they employ various techniques and tools to ensure that no two workouts are ever the same, but are always fun and challenging.

GYMGUYZ is actively seeking qualified single and multi-territory franchisees who are looking to help change lives through at-home workouts. To learn more about GYMGUYZ consumer and business services, visit https://www.gymguyz.com/. To learn more about franchising with GYMGUYZ, visit https://www.gymguyz.com/franchise-opportunities/.