home improvement franchise

No. 1 Flooring Franchise in North America Enhances Leadership Bench with Seasoned Franchise Development Experts

ATLANTA — Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, known for its locally owned Mobile Flooring Showrooms® and knowledgeable teams of trusted professionals, bolsters its leadership team with a new hire and internal promotions. FCI welcomes Hayden Shaw as Director of Franchise Development, and promotes Albert Hermans to Chief Development Officer, Grant Carter to Divisional Vice President – Startup, Katie Pynnonen to Senior Director of Brand Marketing, and Joe Benincasa to Divisional Senior Director of Operations.

This news comes on the heels of Floor Coverings International’s continued franchise development success, specifically breaking records with growth and securing, once again, the No. 1 spot in the flooring category on Entrepreneur’s Franchise 500. With a goal to reach 340 operating franchisees by the end of the year, the brand has already made headway, with 14 new signed agreements in various stages of development.

Executive Moves

• Albert Hermans began his career with FCI in 2015, initially serving on the Operations Team, working closely with franchisees to optimize business performance and streamline operations. In 2020, he transitioned to the Franchise Development Team, leveraging his hands-on operational experience to guide prospective franchisees through the process of business ownership. As CDO, his focus is on expanding FCI’s franchise network, and ensuring that every franchisee is supported in scaling their business.
• Grant Carter has been with FCI since 2023, starting out as the Senior Director of Operations for New Franchise Development, where he worked with new franchisees to develop and strategically grow their businesses. This year, he was appointed Divisional Vice President – Startup within the New Franchise Development Program at FCI. Under his leadership, the Startup team provides world class training and high-touch operational support and coaching for the brand’s newest franchise owners.
• Hayden Shaw began his franchising career in 2019, specializing in franchise development marketing for emerging brands. In 2020, he transitioned to a franchise sales role with Authority Brands. This year, Shaw joined FCI as the Director of Franchise Development, drawn to the brand’s core values: delivering on promises, respecting individuals, taking pride in one’s work, staying open to new possibilities, and committing to continuous improvement. As he integrates into FCI’s system and culture, his main focus is on attracting top-tier franchisees whose vision and goals align with the brand’s mission.
• Katie Pynnonen began her career with FCI in 2017 as a Growth Marketing Manager. She quickly moved through the ranks focusing on FCI’s brand marketing strategies and lead generation. In 2023 she became the Director of Brand Marketing, and in December of 2024 she was promoted to her current role as Senior Director of Brand Marketing. Katie is responsible for overseeing the development and execution of integrated marketing strategies, aiming to enhance brand visibility, drive customer engagement, and support the franchise network’s growth.
• Joe Benincasa began his career with FCI in 2019, initially serving as the brand’s Director of Operations. Prior to FCI, Joe was a General Manager at Lowe’s for nine years, then a General Manager at Micro Center for nine years. This year, he was appointed as Divisional Senior Director of Operations at FCI, where he will be responsible for overseeing franchisee operations and ensuring efficiency.

“FCI is constantly evolving as we scale to maintain our position as the leading flooring franchise in North America,” said Tom Wood, CEO of FCI. “Promoting Albert, Grant, Katie, and Joe, and bringing Hayden on were strategic decisions to strengthen our leadership team and provide experienced guidance across the system. Their values, expertise, and work ethic align with our vision for the brand, and we are confident in their ability to attract qualified entrepreneurs who will deliver exceptional home improvement services to our network.”

Floor Coverings International’s unique business model of offering personalized in-home experiences with mobile showrooms has set it apart from the competition. With total investment costs ranging from $183,000 to $247,000*, and hundreds of prime territories available, Floor Coverings International’s affordable and scalable opportunity is for entrepreneurs looking to make a lasting impact in their communities. When franchisees invest with FCI, they’re investing in an organization with a strong culture, solid systems, and a proven business model backed with 30-plus years of experience in providing exceptional customer service.

According to Floor Coverings International’s Franchise Disclosure Document, the top 50 percent of operators generated $1.6 million in average revenue in 2024 with the top 10 percent operators grossing $3.1 million in average unit volume**.

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 877-559-3496.

• More than 80 Openings and 80 Awarded Franchise Agreements in 2024
• Earns No. 1 Spot in Flooring Category on Entrepreneur’s Prestigious Franchise 500 Ranking
• Sets Ambitious 2025 Goal to Award 100 Agreements by Year-End

ATLANTA — Floor Coverings International^® (FCI), the No. 1 flooring franchise in North America^®, enters 2025 with incredible momentum following a banner year in 2024. Boasting locally owned Mobile Flooring Showrooms^® and an expert team of trusted professionals, FCI awarded 82 franchises and opened 89 new locations last year. FCI is redefining what’s possible in the home services industry, setting new benchmarks for franchise growth and delivering unmatched operational excellence.

The brand’s continued success has once again secured the No. 1 spot in the flooring category on Entrepreneur’s Franchise 500. This prestigious achievement reflects the brand’s performance in unit growth, financial stability, and enduring market influence.

A Year of Unprecedented Success – Floor Coverings International achieved several key milestones in 2024, including:

• Record Franchise Development: 82 new franchise agreements were signed, with 92% coming from franchise broker leads. This surge was fueled by a combination of strong franchisee performance, increased brand recognition, and a world-class franchise development team.
• Expansive Growth: 89 new locations opened across North America, bringing the total footprint to over 270 locations.
• Impressive Metrics: Franchise owners who expanded their teams in 2024 experienced over 30% growth, underscoring the impact of strategic staffing on business success.
• Marketing and Innovation Investments: The investment of a $1M brand strategy and a $1.5M combined co-op media investment drove a 40% increase in branded search.

Looking Ahead: Big Plans for 2025 – Building on its momentum, FCI is targeting another banner year in 2025. Key initiatives include:

• Aggressive Expansion Goals: The brand plans to reach 340 operating franchisees by year’s end, with more than 100 new franchise agreements anticipated.
• Continued Marketing Excellence: Following the success of 2024’s brand campaign, FCI will double down on its efforts to drive leads and elevate its market presence, further solidifying its position as the premier flooring brand in the communities it serves.
• Industry Growth and Market Share: With the flooring industry projected to grow significantly in 2025, FCI is poised to capitalize on this momentum and continue gaining market share.

“After an extraordinary year, the energy across our network is at an all-time high,” said Tom Wood, President & CEO of Floor Coverings International. “The exceptional efforts of our franchisees, combined with strategic investments in marketing and support, have set the stage for a landmark year ahead. With more than 100 launches on the horizon, 2025 is set to be a pivotal chapter as we solidify our presence as the most recognized flooring provider in North America.”

Floor Coverings International’s unique business model – offering a personalized in-home experience with mobile flooring showrooms – has set it apart in the $450 billion home remodeling industry. With an industry-leading Net Promoter Score of 82%, FCI remains committed to empowering its franchisees to achieve maximum success.

With total investment costs ranging from $154,400 to $341,000*, Floor Coverings International offers an affordable and scalable opportunity for entrepreneurs looking to make a lasting impact in their communities. FCI is seeking entrepreneurs who think in the multi-millions, are forever learners, and have an empire builder mindset.

According to Floor Coverings International’s Franchise Disclosure Document, the top 50 percent of operators generated $1.6 million in average revenue in 2023 with the top 10 percent operators grossing $3.3 million in average unit volume**.

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 877-559-3496.

• No. 1 flooring franchise in North America opens two new territories in Sunrise, AZ 
• Brand footprint now spans 14 territories across the state
• Company leadership seeks franchisees to further expand in Avondale, Glendale, Queen Creek, Scottsdale, Surprise, Tempe, and Tucson 

PHOENIX — Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, with locally owned Mobile Flooring Showrooms® and knowledgeable teams of trusted professionals, continues its expansion and development across Arizona with a new mobile showroom now servicing two territories in Sunrise. With this signed franchise agreement, Floor Covering International’s statewide footprint spans 14 territories. As the real estate market continues to boom and demand for FCI’s services continues to grow, company leadership is actively seeking qualified franchise partners in Avondale, Glendale, Queen Creek, Scottsdale, Surprise, Tempe, and Tucson.

Behind the recent franchise agreement is Bryan Fasulo, who began servicing Sunrise in September. After working in the Nursing and Multifamily industries for 25 years, Bryan took his passion for serving his community to the home services industry and became a franchise partner with Floor Coverings International.

“I believe that to truly succeed, you must put people first,” said Bryan Fasulo. “I recognize that homeownership comes with its own unique challenges, and my goal is to help alleviate those concerns and elevate people’s homes. At FCI, we understand how important homes are to individuals, and we treat every customer like family.”

Floor Coverings International already has a strong presence in Arizona, with five franchisees currently serving 14 territories across Chandler, Gilbert, Mesa, Scottsdale, and Sunrise, with room for future development.

“The Phoenix Metropolitan Area, along with the state of Arizona, is an ideal market for brand’s continued franchise expansion,” said Tom Wood, President & CEO of Floor Coverings International. “The city has experienced significant population growth, and the real estate market is thriving. Home services are essential for both new and existing homeowners, and our expanding presence allows us to connect with every homeowner and property owner in the region.”

Floor Coverings International currently has over 250 locations open throughout the United States and Canada. The brand has built its business on personal relationships with customers and a high-quality flooring experience. FCI also prides itself on setting franchisees up for success, with industry leaders supporting them in becoming experts through a two-year training program.

Floor Coverings International is seeking franchisees who are involved in their community, boast leadership skills, and are ready to join an elite network of entrepreneurs in prime territories across all 50 states. FCI’s franchise opportunity is one of the most affordable within the $450 billion home remodeling industry, with total investment costs ranging from $154,400 – $341,000*.

According to Floor Coverings International’s Franchise Disclosure Document, the top 50 percent of operators generated $1.6 million in average revenue in 2023 with the top 10 percent operators grossing $3.3 million in average unit volume**.

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 877-559-3496.

• No. 1 Flooring Franchise Adds Layers of Support with Strategic Hires Boasting Decades of Collective Experience
• New Customer Experience-Centric Website Driving Unit Level Economics
• Responsible Franchise Growth Reflective of 40 Openings and 40 Signings at Mid-Year Mark

ATLANTA — Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, known for its locally owned Mobile Flooring Showrooms® and knowledgeable teams of trusted professionals, is doubling down on its all-time high performance with the strategic hires of six new support team members to further drive franchisee profitability.

According to Floor Coverings International’s Franchise Disclosure Document, the top 50 percent of operators generated $1.6 million in average revenue in 2023 with the top 10 percent operators grossing $3.3 million in average unit volume*. Both figures represent all-time highs for the mobile home services franchise, yet FCI is on a mission to grow these number even higher.

Floor Coverings International continues to invest in its support programs, announcing the strategic hires of:

• Matthew Judy, Vice President of Performance Marketing – He brings over a decade of expertise in digital marketing and franchise operations, consistently driving innovation and growth. In his most recent role, he served in a leadership capacity with Scorpion, a nationally recognized leader in franchise marketing. His initial area of focus will be the development and implementation of a roadmap for world-class marketing programs that enables franchisees in achieving the goal of a $2M+ business.
• Zac Burks, Director of Strategic Development – Burks boasts an impressive 22-plus-year history of leading high-performance multi-unit teams. His responsibilities in this new role include coaching and directly supporting franchise owners to successfully scale their business and achieve maximum revenue potential.
• Lisa Tis, Director of Talent Acquisition – Backed by an MBA and a keen business IQ, Tis brings a unique blend of business acumen and recruitment skills to the table. She’s able to understand the unique requirements of franchise organizations. With more than 15 years of experience in various senior-level recruitment positions, she’s dedicated to connecting growth minded businesses with long-lasting candidate placements.
• Jennifer Faz, Director of Field Marketing – Most recently she served as the Senior Marketing Manager of Emerging Brands at Threshold Brands where she was responsible for brand strategy for Men in Kilts. A franchisee herself, Faz has a passion for helping lead owners toward success. She is a strong advocate of multi-channel marketing coupled with an unbeatable ground game and employs asymmetrical marketing strategies to edge out competition.
• Matt Franz, Regional Director of Operations – He spent the last 10 years with 1-800-GOT-JUNK? Growing from a General Manager position to corporate support team to head of a co-op, he has a knack for supporting franchisees with their culture, systems, operations, and profitability. In his most recent role, he helped an ownership group scale their business, doubling unit count to six franchises achieving over $12M in overall sales.
• Jennifer Braucksieker, Assistant Controller – With 15-plus-years of experience, Braucksieker is responsible for leading and supporting Floor Coverings International franchisees through the invoicing process, co-op accounting and reporting, as well as managing all AP for the company. Overall, she aims to innovate and automate existing accounting and finance processes to better serve franchisees.

“The unwavering dedication and commitment of our enhanced leadership team have been pivotal in driving our expansion efforts and elevating our overall performance,” said Tom Wood, President & CEO of Floor Coverings International. “We eagerly anticipate the impactful programs and initiatives this exceptional group will implement.”

Notably, Floor Coverings International proudly unveils its new customer experience-centric website. The website enhances the customer journey with features including a flooring quiz, inspiration gallery, flooring tips, and more, as FCI positions itself as the expert flooring advisor to help make customer visions a reality.

Floor Coverings International’s impressive support, commitment to innovation, low-cost investment ranging from $154,400 – $341,000**, and revenue potential continues to drive prospects to the franchise opportunity.

The rapidly growing brand reports strong mid-year growth with 40 openings and the signing of 40 new franchisees into its system in 2024. Making for a record-breaking consecutive quarters, these numbers reflect a 25% growth increase year-over-year and puts Floor Coverings International on the fast track to achieving its goal of awarding 100 new franchisees and reaching 300 units this year.

“Our recent strategic hires, robust support programs, and comprehensive development efforts have been instrumental in propelling our growth and enhancing our performance,” said Albert Hermans, Vice President of Franchise Development at Floor Coverings International. “As a result, we are thrilled to report that franchise leads are at an all-time high – nearly up 40% year-over-year in the last 60 days. These initiatives are not only strengthening our foundation, but also paving the way for unprecedented success and expansion in the coming years.”

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 877-559-3496.

No. 1 Flooring Franchise Wraps First Quarter with Expansion Across 40 Territories

ATLANTA — Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, known for its locally owned Mobile Flooring Showrooms® and knowledgeable teams of trusted professionals, signed 19 new franchisees into its system in Q1 of 2024. Making for a record-breaking quarter, these numbers reflect a 90% growth increase compared to Q1 of 2023 and puts the brand on the fast track to achieving its goal of awarding 100 new franchisees this year.

Floor Coverings International’s 19 newest franchisees span 40 territories across North America. They will join the brand’s current roster of more than 250 franchises and continue in FCI’s legacy of responsible franchising. Over the last 35 years, FCI has cultivated an ethos of effective franchise management. The credibility the brand has built with franchise owners and customers alike has paved the way for its franchise development strategies to accelerate year-over-year.

“Floor Coverings International’s track record over the last 30 years speaks for itself, but this recent wave of interested and qualified candidates is a testament to the quality system, brand, and team we’ve built,” said Albert Hermans, Vice President of Franchise Development at Floor Coverings International. “Providing unparalleled service to our customers and being accountable to our franchisees is second nature to us. The growth we are witnessing today is a result of decades of doing business right and ensuring we serve each franchisee with the support, care, and resources they deserve.”

The franchise brand’s rapid growth in the last quarter is the culmination of three years of planning driven by the brand’s marketing, operations, and franchise development teams. The franchise’s novel use of 32 regional marketing co-ops has helped boost brand awareness across North America. Floor Coverings International has incorporated new technologies to facilitate better customer service, and its continuously evolving training programs have been strengthening the franchise at every level.

“The number of new franchises we’ve welcomed into our community in Q1 alone is an exciting indication of what’s to come,” said Tom Wood, President & CEO of Floor Coverings International. “We’ve been around long enough to know when goals are unrealistic, and I can confidently say that our mission to bring on 100 new franchisees by year end is ambitious, but absolutely achievable. When you can be this confident in your systems and your people, you’re obligated to reach for incredible goals.”

Floor Coverings International’s focus on strengthening its foundation has expedited the onboarding of new franchisees, with 92% of them becoming operational within six months of signing on. The initial training period for new franchisees entails two years of guided support and in-person visits to solidify new owners’ foundation in the flooring industry, even after doors open. The speed of and support provided during the early stages of opening a FCI franchise has piqued the interest of potential new franchise owners looking to invest in a resilient concept with the potential to grow.

Since its launch in 1988, FCI has become a recognized market leader by building a robust network of more than 250 franchises across the country, serving more than 400,000 happy customers, and is showing no signs of slowing down. With the $48 billion flooring industry expected to rise, FCI is poised to continue its market leadership and growth.

With hundreds of prime territories available, Floor Coverings International is actively seeking growth-minded individuals who are involved in their community, boast leadership skills, and are eager to explore the world of franchising. When franchisees invest with FCI, they’re investing in an organization with a strong culture, solid systems, and a proven business model backed with 35-plus years of experience in providing exceptional customer service.

FCI’s franchise opportunity is one of the most affordable within the $450 billion home remodeling industry, with total investment costs ranging from $154,400 – $341,000*.

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 877-559-3496.

No. 1 Flooring Franchise in North America Sets Sights on Franchise Expansion to 19 New Territories in the State

DETROIT — Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, with locally owned Mobile Flooring Showrooms® and knowledgeable teams of trusted professionals, has inked three newly signed franchise agreements, boosting the total number of showrooms to 12 throughout Michigan by the end of 2024.

Floor Coverings International has seen steady growth in Michigan, with the number of franchise owners in the state increasing from five to 12 within the past two years. Michigan is also home to one of the brand’s marketing co-ops, helping franchisees market their businesses and garner new customers. Building on this success, FCI is actively seeking ambitious entrepreneurs to expand its footprint, offering 19 additional territories across the state.

Three community-oriented franchisees have signed agreements to bring showrooms to Michigan in 2024:

• Marty England opened his business to service East Middle Michigan in mid-March.
• Trent McNatt is serving the greater Novi, South Lyon, Farmington, Northville, and Brighton area with his FCI, which opened in mid-March.
• Matt Fritz is planning to open his FCI in mid-September, serving one territory in Michigan.

“In each franchise expansion effort, we strive to align with strong franchisees who are able to take our mission and services to the next level,” said Albert Hermans, Vice President of Franchise Development at Floor Coverings International. “We value each community we serve and are always striving to build strong relationships, with our customers and beyond. Every franchisee believes in our values of community service, and we’re eager to be able to provide our best-in-class flooring services to more homes across Michigan.”

With over 250 locations open across the United States and Canada, FCI has built their business on the relationships they have with customers and the high-quality flooring experience they’re able to provide. Backed by industry leaders, franchisees are fully supported through a two-year training program to set them up as experts in the field.

The demand for home renovation projects is on the rise, particularly within the residential flooring sector, which boasts an estimated worth of $48 billion. Floor Coverings International has solidified its position as a frontrunner in this industry, standing out as the largest and most experienced floor covering franchise across North America.

“The future of flooring looks bright as multi-unit operators are looking to join our growing brand, and we have no intentions of slowing down,” said Tom Wood, President & CEO of Floor Coverings International. “As we work toward our goal of awarding 200 new territories, innovation that support and benefits our franchisees will remain a priority. We’ve invested millions of dollars into marketing initiatives and are always working to keep our franchisees ahead of the curve and ensure they deliver on our commitment to customer satisfaction.”

Floor Coverings International is seeking franchisees who are involved in their community, boast leadership skills, and are ready to join an elite network of entrepreneurs in prime territories across all 50 states. FCI’s franchise opportunity is one of the most affordable within the $450 billion home remodeling industry, with total investment costs ranging from $154,400 – $341,000*.

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 877-559-3496.

*See Item 7 of our current Franchise Disclosure Document for more information and context about the initial investment.