Floor Coverings International

• No. 1 Flooring Franchise Adds Layers of Support with Strategic Hires Boasting Decades of Collective Experience
• New Customer Experience-Centric Website Driving Unit Level Economics
• Responsible Franchise Growth Reflective of 40 Openings and 40 Signings at Mid-Year Mark

ATLANTA — Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, known for its locally owned Mobile Flooring Showrooms® and knowledgeable teams of trusted professionals, is doubling down on its all-time high performance with the strategic hires of six new support team members to further drive franchisee profitability.

According to Floor Coverings International’s Franchise Disclosure Document, the top 50 percent of operators generated $1.6 million in average revenue in 2023 with the top 10 percent operators grossing $3.3 million in average unit volume*. Both figures represent all-time highs for the mobile home services franchise, yet FCI is on a mission to grow these number even higher.

Floor Coverings International continues to invest in its support programs, announcing the strategic hires of:

• Matthew Judy, Vice President of Performance Marketing – He brings over a decade of expertise in digital marketing and franchise operations, consistently driving innovation and growth. In his most recent role, he served in a leadership capacity with Scorpion, a nationally recognized leader in franchise marketing. His initial area of focus will be the development and implementation of a roadmap for world-class marketing programs that enables franchisees in achieving the goal of a $2M+ business.
• Zac Burks, Director of Strategic Development – Burks boasts an impressive 22-plus-year history of leading high-performance multi-unit teams. His responsibilities in this new role include coaching and directly supporting franchise owners to successfully scale their business and achieve maximum revenue potential.
• Lisa Tis, Director of Talent Acquisition – Backed by an MBA and a keen business IQ, Tis brings a unique blend of business acumen and recruitment skills to the table. She’s able to understand the unique requirements of franchise organizations. With more than 15 years of experience in various senior-level recruitment positions, she’s dedicated to connecting growth minded businesses with long-lasting candidate placements.
• Jennifer Faz, Director of Field Marketing – Most recently she served as the Senior Marketing Manager of Emerging Brands at Threshold Brands where she was responsible for brand strategy for Men in Kilts. A franchisee herself, Faz has a passion for helping lead owners toward success. She is a strong advocate of multi-channel marketing coupled with an unbeatable ground game and employs asymmetrical marketing strategies to edge out competition.
• Matt Franz, Regional Director of Operations – He spent the last 10 years with 1-800-GOT-JUNK? Growing from a General Manager position to corporate support team to head of a co-op, he has a knack for supporting franchisees with their culture, systems, operations, and profitability. In his most recent role, he helped an ownership group scale their business, doubling unit count to six franchises achieving over $12M in overall sales.
• Jennifer Braucksieker, Assistant Controller – With 15-plus-years of experience, Braucksieker is responsible for leading and supporting Floor Coverings International franchisees through the invoicing process, co-op accounting and reporting, as well as managing all AP for the company. Overall, she aims to innovate and automate existing accounting and finance processes to better serve franchisees.

“The unwavering dedication and commitment of our enhanced leadership team have been pivotal in driving our expansion efforts and elevating our overall performance,” said Tom Wood, President & CEO of Floor Coverings International. “We eagerly anticipate the impactful programs and initiatives this exceptional group will implement.”

Notably, Floor Coverings International proudly unveils its new customer experience-centric website. The website enhances the customer journey with features including a flooring quiz, inspiration gallery, flooring tips, and more, as FCI positions itself as the expert flooring advisor to help make customer visions a reality.

Floor Coverings International’s impressive support, commitment to innovation, low-cost investment ranging from $154,400 – $341,000**, and revenue potential continues to drive prospects to the franchise opportunity.

The rapidly growing brand reports strong mid-year growth with 40 openings and the signing of 40 new franchisees into its system in 2024. Making for a record-breaking consecutive quarters, these numbers reflect a 25% growth increase year-over-year and puts Floor Coverings International on the fast track to achieving its goal of awarding 100 new franchisees and reaching 300 units this year.

“Our recent strategic hires, robust support programs, and comprehensive development efforts have been instrumental in propelling our growth and enhancing our performance,” said Albert Hermans, Vice President of Franchise Development at Floor Coverings International. “As a result, we are thrilled to report that franchise leads are at an all-time high – nearly up 40% year-over-year in the last 60 days. These initiatives are not only strengthening our foundation, but also paving the way for unprecedented success and expansion in the coming years.”

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 877-559-3496.

No. 1 Flooring Franchise Wraps First Quarter with Expansion Across 40 Territories

ATLANTA — Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, known for its locally owned Mobile Flooring Showrooms® and knowledgeable teams of trusted professionals, signed 19 new franchisees into its system in Q1 of 2024. Making for a record-breaking quarter, these numbers reflect a 90% growth increase compared to Q1 of 2023 and puts the brand on the fast track to achieving its goal of awarding 100 new franchisees this year.

Floor Coverings International’s 19 newest franchisees span 40 territories across North America. They will join the brand’s current roster of more than 250 franchises and continue in FCI’s legacy of responsible franchising. Over the last 35 years, FCI has cultivated an ethos of effective franchise management. The credibility the brand has built with franchise owners and customers alike has paved the way for its franchise development strategies to accelerate year-over-year.

“Floor Coverings International’s track record over the last 30 years speaks for itself, but this recent wave of interested and qualified candidates is a testament to the quality system, brand, and team we’ve built,” said Albert Hermans, Vice President of Franchise Development at Floor Coverings International. “Providing unparalleled service to our customers and being accountable to our franchisees is second nature to us. The growth we are witnessing today is a result of decades of doing business right and ensuring we serve each franchisee with the support, care, and resources they deserve.”

The franchise brand’s rapid growth in the last quarter is the culmination of three years of planning driven by the brand’s marketing, operations, and franchise development teams. The franchise’s novel use of 32 regional marketing co-ops has helped boost brand awareness across North America. Floor Coverings International has incorporated new technologies to facilitate better customer service, and its continuously evolving training programs have been strengthening the franchise at every level.

“The number of new franchises we’ve welcomed into our community in Q1 alone is an exciting indication of what’s to come,” said Tom Wood, President & CEO of Floor Coverings International. “We’ve been around long enough to know when goals are unrealistic, and I can confidently say that our mission to bring on 100 new franchisees by year end is ambitious, but absolutely achievable. When you can be this confident in your systems and your people, you’re obligated to reach for incredible goals.”

Floor Coverings International’s focus on strengthening its foundation has expedited the onboarding of new franchisees, with 92% of them becoming operational within six months of signing on. The initial training period for new franchisees entails two years of guided support and in-person visits to solidify new owners’ foundation in the flooring industry, even after doors open. The speed of and support provided during the early stages of opening a FCI franchise has piqued the interest of potential new franchise owners looking to invest in a resilient concept with the potential to grow.

Since its launch in 1988, FCI has become a recognized market leader by building a robust network of more than 250 franchises across the country, serving more than 400,000 happy customers, and is showing no signs of slowing down. With the $48 billion flooring industry expected to rise, FCI is poised to continue its market leadership and growth.

With hundreds of prime territories available, Floor Coverings International is actively seeking growth-minded individuals who are involved in their community, boast leadership skills, and are eager to explore the world of franchising. When franchisees invest with FCI, they’re investing in an organization with a strong culture, solid systems, and a proven business model backed with 35-plus years of experience in providing exceptional customer service.

FCI’s franchise opportunity is one of the most affordable within the $450 billion home remodeling industry, with total investment costs ranging from $154,400 – $341,000*.

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 877-559-3496.

No. 1 Flooring Franchise in North America Sets Sights on Franchise Expansion to 19 New Territories in the State

DETROIT — Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, with locally owned Mobile Flooring Showrooms® and knowledgeable teams of trusted professionals, has inked three newly signed franchise agreements, boosting the total number of showrooms to 12 throughout Michigan by the end of 2024.

Floor Coverings International has seen steady growth in Michigan, with the number of franchise owners in the state increasing from five to 12 within the past two years. Michigan is also home to one of the brand’s marketing co-ops, helping franchisees market their businesses and garner new customers. Building on this success, FCI is actively seeking ambitious entrepreneurs to expand its footprint, offering 19 additional territories across the state.

Three community-oriented franchisees have signed agreements to bring showrooms to Michigan in 2024:

• Marty England opened his business to service East Middle Michigan in mid-March.
• Trent McNatt is serving the greater Novi, South Lyon, Farmington, Northville, and Brighton area with his FCI, which opened in mid-March.
• Matt Fritz is planning to open his FCI in mid-September, serving one territory in Michigan.

“In each franchise expansion effort, we strive to align with strong franchisees who are able to take our mission and services to the next level,” said Albert Hermans, Vice President of Franchise Development at Floor Coverings International. “We value each community we serve and are always striving to build strong relationships, with our customers and beyond. Every franchisee believes in our values of community service, and we’re eager to be able to provide our best-in-class flooring services to more homes across Michigan.”

With over 250 locations open across the United States and Canada, FCI has built their business on the relationships they have with customers and the high-quality flooring experience they’re able to provide. Backed by industry leaders, franchisees are fully supported through a two-year training program to set them up as experts in the field.

The demand for home renovation projects is on the rise, particularly within the residential flooring sector, which boasts an estimated worth of $48 billion. Floor Coverings International has solidified its position as a frontrunner in this industry, standing out as the largest and most experienced floor covering franchise across North America.

“The future of flooring looks bright as multi-unit operators are looking to join our growing brand, and we have no intentions of slowing down,” said Tom Wood, President & CEO of Floor Coverings International. “As we work toward our goal of awarding 200 new territories, innovation that support and benefits our franchisees will remain a priority. We’ve invested millions of dollars into marketing initiatives and are always working to keep our franchisees ahead of the curve and ensure they deliver on our commitment to customer satisfaction.”

Floor Coverings International is seeking franchisees who are involved in their community, boast leadership skills, and are ready to join an elite network of entrepreneurs in prime territories across all 50 states. FCI’s franchise opportunity is one of the most affordable within the $450 billion home remodeling industry, with total investment costs ranging from $154,400 – $341,000*.

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 877-559-3496.

*See Item 7 of our current Franchise Disclosure Document for more information and context about the initial investment.

No. 1 Flooring Franchise Announces Record-Breaking Development Year with Biggest Unit-Add in Brand History

ATLANTA — Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, known for its locally owned Mobile Flooring Showrooms® and knowledgeable teams of trusted professionals, heads into 2024 on the coattails of its strongest franchise development year in the company’s 36-year history. The fast-growing legacy brand awarded 95 franchise agreements covering over 160 territories in 2023. Over the next twelve months, FCI plans to eclipse its development numbers in 2023 with a goal to award over 200 territories to 100 new franchisees.

A 50% increase in units added in 2023 compared to 2022 defines FCI’s record-setting year of franchise development as company leadership builds on this momentum, aiming to have 300 operating franchises by year-end. Alongside this impressive development, is strong performance. The brand’s 250-plus franchises experienced a growing AUV, thanks to a prioritization on providing innovative, personalized, high-quality support. According to FCI’s 2023 Franchise Disclosure Document, the Top 50% of franchises generated $1,800,000 Average Unit Volume for 2022*.

To support brand awareness across local and national markets, FCI has invested millions of dollars into a national advertising fund, brand refresh, and new website. Additionally, FCI has established 30 marketing co-ops, encouraging individual franchisees to collaborate with and learn from one another to support their businesses. These investments to bolster brand awareness reflect FCI’s commitment to support franchise owners as individual entrepreneurs while having the backing of a highly-regarded industry giant.

“Over the last year, Floor Coverings International has welcomed incredible new franchisees into our portfolio,” said Tom Wood, President & CEO of FCI. “As we transition into a new era of growth, our mission to deliver best-in-class service remains unwavering, especially as we make major investments in educational programs for current and incoming franchise owners. Whether helping our top-performing franchisees hit $10 million in sales or supporting first-time business owners, our team looks forward to supporting our franchise owners through another year we anticipate to be filled with milestone achievements.”

The success of the brand has not gone unnoticed as FCI was recently named to Entrepreneur’s Franchise 500, yet again earning the No. 1 spot in the flooring category. Additionally, FCI was named 2023 Franchisor of the Year by the Franchise Broker Association, Franchise Brand of The Year by The Perfect Franchise, and named a Master Closer and recipient of the Consultants Choice Award by FranChoice. Key to achieving these prestigious recognitions is FCI’s outstanding performance in unit growth, financial strength and stability, and overall brand power.

“A huge growth year isn’t possible without amazing people,” said Albert Hermans, Vice President of Franchise Development at FCI. “Our existing franchisees set an inspiring example for future franchise owners by exemplifying what successful business ownership can look like. Our development team continues to do a tremendous job to identify the right types of individuals to join our brand so we can strategically grow our footprint across the country. ”

Since its launch in 1988, FCI has become a recognized market leader by building a robust network of more than 250 franchises across the country, serving more than 400,000 happy customers, and is showing no signs of slowing down. With the $48 billion flooring industry expected to rise, FCI is poised to continue its market leadership and growth.

Challenging brick-and-mortar concepts, FCI has revolutionized the flooring industry by bringing the shopping experience directly to customers’ homes. The Mobile Flooring Showrooms are equipped with thousands of samples, allowing customers to visualize different flooring materials and designs in their own living spaces. Whether customers are looking for hardwood, carpet, tile, vinyl, or any other flooring option, FCI offers a comprehensive range of products from leading manufacturers. Partnerships with renowned suppliers ensure that customers have access to top-notch materials that are durable, stylish, and meet their specific requirements.

Design Associates provide guidance and expertise, helping customers make informed decisions that align with their specific needs and preferences. By combining cutting-edge technology with personalized service, FCI has transformed the way customers shop for flooring and has set new industry standards prioritizing customization and accessibility.

With hundreds of prime territories available, FCI is actively seeking growth-minded individuals who are involved in their community, boast leadership skills, and are eager to explore the world of franchising. When franchisees invest with FCI, they’re investing in an organization with a strong culture, solid systems, and a proven business model backed with 30-plus years of experience in providing exceptional customer service.

For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 833-432-4669.