Rita’s Italian Ice + Frozen Custard: Re-energizing an Iconic Brand
![Ritas-_Oct-22](https://franchisedictionarymagazine.com/wp-content/uploads/2022/09/Ritas-_Oct-22.jpg)
Sometimes, businesses that have been around for a long time enter into a state of complacency, believing that whatever is being done is working and, therefore, shouldn’t change. By Brianna Bohn