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Leading Provider of In-Home Care Strengthens Presence in Midwest.

BALTIMORE — Senior Helpers^®, the nation’s premier provider of in-home senior care, today announced it has acquired Miller Home Care LLC, a trusted Milwaukee-based provider of high-quality and affordable in-home care for over a decade.

Previously a franchise location, the new corporate store in Milwaukee will be a center of excellence where Senior Helpers may incubate new programs, conduct staff trainings and develop new service offerings to be rolled out to the company’s nationwide network, which currently includes more than 300 locally owned and operated franchises across the U.S. Senior Helpers is owned by Advocate Aurora Enterprises, a subsidiary of Advocate Aurora Health, which has dual headquarters in Milwaukee and suburban Chicago.

“On the heels of Senior Helpers’ acquisition by Advocate Aurora Enterprises in April, this strategic investment expands our corporate store footprint in the Greater Milwaukee area and joins our existing corporate store in Des Plaines, Illinois,” said Peter Ross, Senior Helpers CEO. “This critical move allows us to collectively work together in an established Advocate Aurora Heath market to further enable our growth strategy, while creating a model for us to collectively coordinate care across the full continuum.”

“We applaud this strategic investment by our partner Senior Helpers to develop and help maximize our future synergies here in Milwaukee and throughout the Midwest,” said Scott Powder, Advocate Aurora Enterprises president. “Advocate Aurora is dedicated to meeting people where they are in every stage of their health and wellness journey, and this move both bolsters our ability to work together and enables new opportunities for aging seniors in Milwaukee to thrive safely in the comfort of their homes.”

With the number of Americans ages 65 and older on course to more than double from 46 million today to over 98 million by 2060¹, more seniors are seeking to maintain their independence within the comfort of their own homes, making the timing of this transaction strategically right for Senior Helpers.

Miller Home Care LLC was formerly owned by James (Jamie) Miller along with his wife, Felicia. Jamie Miller is also known among the Milwaukee community for owning and operating the Bankruptcy Law Firm of Miller & Miller. The new location represents Senior Helpers’ fifth corporate owned store.

For more information about Senior Helpers and its vision to help seniors age with dignity despite age-related illnesses and mobility challenges, please visit http://www.seniorhelpers.com.

Leading senior in-home care provider listed among top-ranking companies as a top employer based on fairness and extraordinary leadership.

BALTIMORE — Senior Helpers^®, the nation’s premier provider of in-home senior care, today announced it has been named to FORTUNE’s 2021 Best Workplaces in Aging Services list for the third consecutive year. Senior Helpers was recognized by FORTUNE and Great Place to Work as the top ranked national homecare employer, securing the No. 3 spot overall in the at-home category among 65 other nominees.

“Senior Helpers’ mission doesn’t only focus on providing exceptional in-home care for the elderly community; our goal is to also create and maintain a work environment that promotes open communication, integrity and a positive attitude for our leadership team, support staff and caregivers,” said Peter Ross, Senior Helpers CEO. “To receive this honor from FORTUNE and Great Place to Work for the third year in a row further validates our commitment to providing compassionate care that celebrates and improves the quality of life for our clients, their families and our employees.”

Conducted by Great Place to Work, a global people analytics and consulting firm, the annual ranking is based on the anonymous survey responses from 220,000 employees working in the in the elder care industry in the U.S. The assessment criteria of this award include how safe, inclusive and positive the company’s work environment is. Employee survey feedback acknowledged the in-home senior care provider’s aptitude for employee trust, workplace fairness and strong leadership. 

Senior Helpers operates with a vision to be the leading in-home care company in each community it serves. Its caregivers are trained to offer the highest level of care possible based on the company’s Senior Gems^® Alzheimer’s and dementia care program. As the highest measure of excellence in personalized in-home senior care, the program was developed in conjunction with nationally recognized dementia care expert Teepa Snow, Positive Approach, LLC. Clients also benefit from the company’s Parkinson’s Care Program, a specialized training program for their caregivers created in conjunction with leading experts from the Parkinson’s Foundation’s Centers of Excellence network. 

Furthermore, the company took unprecedented steps to ensure the safety of its caregivers, staff and clients. Senior Helpers was one of the first home care providers to source and ship the necessary PPE to every Senior Helpers location nationwide. Throughout the COVID-19 pandemic, the company continued to make the needs of its employees its highest priority. It continually updated company guidelines to align with messaging coming from the Centers for Disease Control and Prevention (CDC). As a precautionary measure, employees went through rigorous staff training in order to reduce the risk of getting sick, including Hand Hygiene, Infection Control, Influenza Prevention and Transmission-Based Precaution.

“We are incredibly proud of The Best Workplaces for Aging Services. They fought bravely and saved countless lives during the COVID-19 pandemic,” says Dr. Jacquelyn Kung, CEO of Activated Insights, the partner of Great Place to Work in senior care. “Years of research has shown how great workplaces contribute to lower employee turnover and better quality of life for seniors. These honored workplaces showcase the compassion and stories behind the research. Our biggest congratulations and appreciation go to these awardees.”

The Great Place to Work Trust Index^TM methodology is taken by millions of employees across thousands of companies annually. It represents the gold standard in measuring culture and employee engagement.

For more information on Senior Helpers, visit https://www.seniorhelpers.com/.

Longtime industry veteran to spearhead growth, strategic planning and development for leading national provider of in-home senior care.

BALTIMORE — Senior Helpers^®, the nation’s premier provider of in-home senior care, today announced the promotion of Mari Baxter to chief operations officer (COO). In her new role, Baxter will be responsible for leading the company’s aggressive growth trajectory, strategic planning for future development and external strategic partnerships. She will oversee a national network of more than 300 Senior Helpers franchise locations throughout the U.S. and lead the company’s Owners Council, which is made up of 13 select franchisees.

“We are thrilled to elevate Mari to the executive leadership team, and are confident her deep expertise in franchising will continue to bring our company to new operational heights while delivering against our mission to provide the highest quality, in-home senior care available in the marketplace today,” said Peter Ross, Senior Helpers CEO. “In recent years, Mari has been instrumental in developing and shaping our industry-leading LIFE Profile assessment tool and Centers of Excellence training program.”

Baxter joined the Senior Helpers team in 2008 as a field operations manager when the franchisor had only 40 locations. As the network grew, she took on more responsibility and, in 2012, was named Vice President of Operations. Previously, Baxter worked in franchise operations with both Huntington Learning Centers and Kiddie Academy. She graduated with a bachelor’s degree in business and journalism from Central Michigan University, and was a member of the Sigma Kappa sorority.

“It was actually through Sigma Kappa’s national philanthropy that I was first introduced to Alzheimer’s Disease Research and developed a passion for working with Dementia and Alzheimer’s patients,” Baxter noted. “My career in helping those who need care with Senior Helpers has been truly rewarding, and with the support of my team, we’ve been able to implement critical programs to ensure seniors are receiving the highest level of care to enrich their daily lives.”

Premier in-home senior care provider experiences a 288% revenue growth from 2018 to 2020, proving itself as a top regional performer.

FORT COLLINS, Colo. — Senior Helpers^®, the nation’s premier provider of in-home senior care, today announced its Northern Colorado location was named to BizWest‘s Mercury 100 List of fastest growing private companies in Boulder County and Northern Colorado. The franchise serves senior citizens and their families throughout Larimer and Weld Counties, including Fort Collins, Loveland, Windsor and Greeley. The Mercury 100 List recognizes 50 companies in Boulder Valley and 50 companies in Northern Colorado. Among the companies listed from Northern Colorado, Senior Helpers was ranked second in flight 3, which recognizes companies with 2020 revenues between $1.8 – $4 million. Senior Helpers’ professionally trained caregivers help local seniors continue to enjoy the comfort of their own home despite age-related illnesses and mobility challenges.

“We are honored to be named to BizWest‘s list of the region’s fastest-growing companies because it reinforces not only our dedication to serving more older adults, but also employing and training more caregivers, especially during such challenging times,” said Gil Atanasoff, owner and executive director of Senior Helpers Northern Colorado. “This recognition would not have been possible without our team of dedicated and passionate caregivers and employees. We provide a valuable resource to the Northern Colorado community by helping to alleviate the stress associated with caring for loved ones and ensure a better quality of life for families through personalized in-home senior care.”

The Mercury 100 list ranks privately held companies by percentage revenue growth over a two-year period. The top companies are divided into five “flights,” with the highest revenue earners in flight one. The Mercury List is compiled by BizWest‘s research department and vetted by Anton Collins Mitchell, a provider of assurance, tax and consulting services to entrepreneurs and established companies ranging in size. The top companies in each flight were honored during a virtual celebration on May 27.

Senior Helpers operates with a vision to be the leading home care company in each community it serves. Its caregivers are trained to offer the highest level of care possible based on the company’s Senior Gems^® Alzheimer’s and dementia care program. As the highest measure of excellence in personalized in-home senior care, the program was developed in conjunction with nationally recognized dementia care expert Teepa Snow, Positive Approach, LLC. Local residents will also benefit from the company’s Parkinson’s Care Program, a specialized training program for their caregivers created in conjunction with leading experts from the Parkinson’s Foundation’s Centers of Excellence network.

To see the full list of the Mercury 100, click here. Complete results will be published in BizWest‘s June 2021 issue.

About BizWest Media, LLC.
BizWest was formed in March 2014 through the merger of the Boulder County Business Report and the Northern Colorado Business Report. The merger created a regional business-news powerhouse, covering a dynamic region of Boulder, Broomfield, Larimer and Weld counties, with a population exceeding 1 million people. Major industries in the BizWest coverage area include aerospace, agribusiness, banking, bioscience, clean tech, energy, health care, hospitality & tourism, natural & organic, outdoor industry, real estate & construction, technology and many more. BizWest Media LLC is co-owned and operated by Jeff Nuttall and Chris Wood.

SOURCE Senior Helpers

Leading provider of in-home care awarded prestigious industry designation spotlighting employee satisfaction.

BALTIMORE — Senior Helpers^®, the nation’s premier provider of in-home senior care, today announced it has achieved the prestigious, Great Place to Work^® certification for the third consecutive year. As the first and only national in-home care company to be awarded this distinction since earning the initial recognition in 2019, Senior Helpers’ rapidly growing business is continually dedicated to providing safe, quality and compassionate care to older adults and their families. Since 2019, Senior Helpers has opened 48 new locations across the U.S. and has a strong pipeline of new openings for the remainder of 2021.

“Year over year, our community of caregivers and team members builds upon our foundation and strengthens our values of inclusion, appreciation, respect and compassion,” said Peter Ross, Senior Helpers CEO. “Having the Great Place to Work^® certification awarded to us for the third consecutive year underscores our commitment to creating a culture that fosters positive experiences. It’s rewarding to me and the rest of the executive team to know our team members and caregivers consistently report a positive experience with our company — something that hasn’t changed even as our business has expanded. Afterall, we firmly believe that happy employees provide the best care for deserving seniors.”

Senior Helpers was granted this prominent designation by Great Place to Work for the third year after undergoing a rigorous, data-driven evaluation which considers more than 60 elements of the team member experience derived from surveys and feedback from more than 12,000 employees, regardless of their role in the organization. The evaluation considers employee pride and camaraderie, as well as the company’s positive community impact. The belief that each employee’s work makes a true difference for clients, and the recognition that the time and care team members put in everyday has special meaning is especially critical to the assessment process.

“We applaud Senior Helpers for seeking certification and releasing its employees’ feedback,” said Dr. Jacquelyn Kung, of Great Place to Work’s senior care affiliate Activated Insights. “These ratings measure Senior Helpers’ capacity to earn its employees’ trust and create a great workplace for high performance.”

The Great Place to Work Trust Index^TM methodology includes an exacting survey taken by millions of employees in thousands of companies annually. It represents the gold standard in measuring culture and employee engagement.

For more information on Senior Helpers, please visit: https://www.seniorhelpers.com.

About Great Place to Work
Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through its certification programs, Great Place to Work recognizes outstanding workplace cultures and produces the annual Fortune “100 Best Companies to Work For^®” and Great Place to Work Best Workplaces lists for Millennials, Women, Diversity, Small & Medium Companies, industries and, internationally, countries and regions. Through its culture consulting services, Great Place to Work helps clients create great workplaces that outpace peers on key business metrics like revenue growth, profitability, retention and stock performance. Learn more at Greatplacetowork.com and on LinkedIn, Twitter, Facebook and Instagram.

Former retirement executive and RN to help national leader in in-home senior care amplify programs and build positive client outcomes.

BALTIMORE — Senior Helpers^®, the nation’s premier provider of in-home senior care today announced the appointment of David Chandler to Senior Director of Strategic Programs. In this role, Chandler will be responsible for building partnerships across the continuum of care for seniors and supporting Senior Helpers’ proprietary LIFE Profile, a data-driven assessment tool that provides a holistic view of over 140 risks and factors that influence a loved one’s ability to age in their home. Chandler will leverage LIFE Profile to improve overall quality of life, reduce hospitalization risk and support successful aging at home.

“We are pleased to continue to strengthen our team with David’s expertise and insights to help further support Senior Helpers’ mission to deliver the highest quality, in-home senior care available in the marketplace today,” comments Peter Ross, Senior Helpers CEO. “We recognize that the home care industry continues to experience unprecedented growth, and he will bring a personal passion to supporting research and evidence-based practices, all grounded in LIFE Profile. Working closely with the tool will uncover factors of one’s life that directly correlate to their safety, quality of life and independence.”

Prior to joining Senior Helpers, Chandler served as a quality and safety coordinator and registered nurse, while managing local and enterprise-wide quality improvement projects. Before that, he was a registered oncology nurse, where he honed compassionate nursing care and clinical skills. Most recently, Chandler held successive roles at Retirement Center Management, where he managed financial operations and led staff development. He earned an MBA with a Concentration in Healthcare Administration at the Eastern University in Philadelphia and a Bachelor of Science degree in Nursing with a Concentration in Chemistry from Oral Roberts University.

“When I started my work in senior care at the age of 15, I was surprised by how others didn’t take the necessary care that seniors need and deserve,” Chandler explains. “Before I joined the Senior Helpers team, I was a believer in LIFE Profile as a customer who saw the benefits of this assessment tool firsthand. I’m thrilled to be in the position to help even more people by ensuring positive outcomes for our clients, which Senior Helpers has made our highest priority.”

For more information on Senior Helpers, please visit: http://www.seniorhelpers.com.