Cryotherapy

Wellness Authority Offers Education + Resources to Combat Increased Stress and Support Active Recovery

SAN ANTONIO — Stress is no longer occasional; it’s become part of daily life. A recent study found Gen Z and Millennial adults are experiencing peak stress levels at younger ages with the majority feeling burned out by their 30s. The growing levels of stress impacting how Americans work, sleep and move through their routines.

Shifting the conversation from awareness to action, Heights Wellness Retreat is reframing the conversation around self-care – it’s not a luxury, but a necessary, proactive investment in long-term health and well-being. Through expert-backed strategies and innovative services, the brand helps individuals better manage stress and build sustainable wellness routines.

“Today’s stress isn’t just occasional, it’s something people are navigating every day,” said Shane Evans, Co-Founder and CEO of Heights Wellness Retreat. “Our goal is to provide practical, sustainable solutions that support both immediate relief and long-term well-being, so self-care becomes part of everyday life, not just an afterthought.”

Understanding the Reality of Modern Stress
Today’s stressors are more complex than ever. Demanding schedules, constant digital connectivity, and limited time for recovery are creating a cycle that impacts both mental and physical health. While awareness around wellness continues to rise, many consumers still struggle to turn that awareness into consistent, effective habits that fit into their daily lives.

As a trusted guide and resource for recovery, stress management, and long-term wellbeing, Heights Wellness Retreat is providing expert-backed strategies to help consumers build sustainable routines:

• Prioritize Active Recovery: Wellness is often reactive, addressing pain or burnout after it happens. Active recovery shifts that mindset. Short, targeted experiences like meditation or cryotherapy create momentum around self-care. While quality sleep and rest remain essential, recovery does not have to be time-intensive to be effective.
• Support Circulation to Maintain Energy: Movement plays a critical role in how energized and balanced people feel. Supporting circulation can help reduce physical tension and promote recovery through services like lymphatic drainage and infrared saunas.
• Use Wellness Services to Complement Daily Habits: Touchless therapies such as cryotherapy and red-light therapy are most effective when used alongside consistent habits. These tools are designed to support recovery, reduce inflammation, and promote balance – not replace foundational wellness practices.
• Personalize Your Approach: Wellness is for everyone and there is not a one-size-fits-all approach. Personalized routines aligned with individual needs and goals are more effective, and more sustainable over time.
• Think Long-Term: True wellness comes from consistency. Integrating recovery and self-care into daily life, rather than just treating it as a one-time fix, will lead to more meaningful, lasting results.

A Thoughtful Approach to Modern Wellness
At Heights Wellness Retreat, wellness is proactive, personalized, and designed to fit into modern life. The brand continues to expand its offerings with innovative wellness technologies and services that support the path to holistic wellness, including lymphatic drainage, cryotherapy, meditation, red light therapy, infrared sauna, and more. These services provide convenient, customizable options to nurture the body, mind, and spirit.

To learn more about Heights Wellness Retreat or book an appointment, visit: heightswellnessretreat.com.

• Local Entrepreneur to Open Two Retreats in Fast-Growing Wake County
• Holistic Wellness Franchise Enters the Tar Heel State for the First Time
• Newly Rebranded Heights Wellness Retreat Responds to Rising Demand for Holistic Wellness Services

WAKE COUNTY, N.C. — Building on its national growth, Heights Wellness Retreat has secured a multi-unit agreement in Raleigh, North Carolina, located in the state’s most populous county. These will be the first two Retreats in North Carolina since the October 2024 rebrand from Massage Heights, marking a milestone moment as Heights brings its expanded services to one of the fastest-growing regions in the country.

Behind the Signed Agreement – Blake and Desi Godwin

• Blake Godwin, a seasoned business executive with more than 15 years of leadership experience, will spearhead Heights’ expansion in the Raleigh market alongside his wife, Desi Godwin, who will play an integral role in operations.
• With the U.S. wellness industry valued at $2 trillion in 2025, the Godwins see Heights as an opportunity to combine their passion for relationship-building with operational excellence in a booming sector.
• The first Retreat will open at 3125 McChesney Hill Loop, Suites 3121 and 3125, in Holly Springs, NC 27540, with plans to secure a second location shortly after.

“My career has been dedicated to delivering exceptional customer experiences, and Heights Wellness Retreat is the perfect opportunity to bring that same focus to our community through innovative touchless wellness therapies,” said Blake. “We’re excited to open our Retreats in Holly Springs and provide this transformative experience for every member who walks through our doors.”

Heights Wellness Retreat is expanding its offerings with innovative touchless therapies that enhance the path to holistic wellness, including a lymphatic drainage suit, cryotherapy, meditation, red light therapy, and infrared sauna. These services provide members with convenient, personalized options to nurture the body, mind, and spirit, while massage therapy remains the core service and foundation of the Heights experience.

Why North Carolina?

• Strong Economy: Heights is debuting in North Carolina at a time when it is the second-best state in the U.S. for franchise growth, as well as a top state for business according to CNBC.
• Population Boom: Since 2020, North Carolina has added 605,000 people to its population, making it one of the fastest-growing states. Wake County is among the fastest-growing counties in nation.
• Young Generation Growth: North Carolina ranks #6 in the U.S. for the growth in its young population. With Gen Z and millennials driving demand for wellness services, this expansion brings tailored wellness offerings to a rapidly growing demographic.

“North Carolina has been a prime target for us, and I’m excited for Blake and Desi to lead our expansion there,” said Shane Evans, Founder and CEO of Heights Wellness Retreat. “Their expertise, passion for the customer experience, and commitment to community reflect our mission of holistic wellness, making them ideal ambassadors for our brand in this vibrant market.”

With the global wellness industry projected to reach $9 trillion by 2028, the brand is primed for continued success. The Heights leadership team has identified key target growth markets and has prime territories available nationwide so that more communities across the U.S. have access to holistic wellness services.

Heights Wellness Retreat is currently seeking single and multi-unit operators to join its growing brand. To learn about the brand’s franchise opportunities, visit heightswellnessretreatfranchise.com.