Americans eat millions of sandwiches every day, but as Denise Tran, founder and CEO of Bun Mee, puts it, most of them are “painfully boring.” That realization is what led her to build a brand centered around bringing bánh mì into the fast-casual spotlight. By Shelby Green
In a fast-casual landscape filled with familiar formats, Bun Mee is doing something a little different. The concept takes one of America’s most recognizable categories, the sandwich, and presents it through the bold, layered flavors of Vietnamese cuisine. By Shelby Green
With a mission to establish the most beloved Vietnamese fast-casual brand in the U.S., Bun Mee focuses on elevating the sandwich consumer experience. “Our mission has always been to make the vibrant flavors of Vietnam accessible without losing their integrity,” said Denise Tran, CEO and founder of Bun Mee. “By blending time-honored recipes with high-end ingredients and a stylish, approachable atmosphere, we have created a ‘gourmet-casual’ niche that stands out in a crowded marketplace.” By Erika Ortega