assistance to seniors

The home care company’s GreatCare® certification provides caregivers, staff and franchise owners with the tools they need to elevate their skills.

SAN ANTONIO — Caring Senior Service, a non-medical home care services franchise, is now offering caregivers, office staff and franchise owners an opportunity to advance their educational and professional development and delivery of services through the company’s GreatCare® certification program.

The GreatCare® certification program challenges owners and staff to achieve milestones that prepare them to address the three most important areas of concern in senior care: quality caregivers, care solutions and active involvement.

“Proper education and training creates the foundation for an employee’s understanding and performance of their job duties,” said Caring Senior Service founder and CEO Jeff Salter. “By developing this catalog of tools, training and processes that support our GreatCare® methodology, we hope to encourage owners and staff to better understand their roles, improve their leadership abilities and provide the GreatCare® that Caring Senior Service has developed over the past 30 years.”

Salter said the program is of particular value to the caregivers who make up the majority of Caring Senior Service’s team.

“Caregivers are often under-appreciated or taken for granted in the industry,” he said. “With our GreatCare® certification program, Caring hopes to show its commitment and loyalty to our caregivers by providing them the tools they need to succeed.”

The program has separate tracks for the franchise agency director, the care manager and the homecare consultant. To achieve the GreatCare® Master Certification, participants must complete a progressive program that starts at the certified level, moves to the advanced level and then culminates with the master level.

Team members who have more than two years’ experience can also achieve a master certification through an accelerated program path in their local office.

Caring Senior Service rolled out the initiative as part of the company’s overall GreatCare® mission to give franchise owners the tools to measure how well their teams understand their roles. Staff members who complete the program are given recognition that they are experts in their field, allowed to receive merit raises and are invited to attend the national GreatCare® Master conference.

“Ultimately, the goal is to provide our clients with the best care possible,” Salter said. “We could not achieve the success we’ve had in the home care industry without our clients’ support. It’s for them that we strive to create these best practices in home care.”

The San Antonio-based non-medical senior home care company makes the review’s 17th annual best franchise opportunities for 2022.

SAN ANTONIO — Caring Senior Service, a private-duty, non-medical senior home care services company, was recognized as one of the 200 best franchise opportunities in the United States by Franchise Business Review, a market research firm that performs independent surveys of franchisee satisfaction and employee engagement.

The elite list of franchises was chosen by rankings provided by franchise business owners and is available at https://franchisebusinessreview.com/page/top-franchises/.

“Being included on the Franchise Business Review’s list of the top 200 franchises would not have been possible without the hard work and dedication of both our corporate team and, of course, our franchisees,” said Caring Senior Services CEO and founder Jeff Salter. “Certainly 2021 was a difficult year for business, especially for those companies whose employees deal directly with the public during events like a pandemic. My hat is off to our entire team who found the will and determination to power through the trials associated with COVID-19, supply chain shortages, and other challenges.”

Caring Senior Service was among more than 300 franchise brands, representing more than 30,000 franchise owners, that participated in Franchise Business Review’s research. Caring Senior Service’s franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training & support, operations, franchisor/franchisee relations, and financial opportunity.

“While the pandemic impacted various business sectors differently, the last 18 months have clearly demonstrated the inherent strengths of the franchise business model. The old franchise adage of ‘being in business for yourself, but not by yourself’ has never been more important,” said Franchise Business Review founder & CEO Eric Stites. “Thanks to fast innovations, significant support, and responsive crisis management, many franchise brands have emerged stronger from the pandemic, and that is reflected in high franchisee satisfaction.”