A growing demand for home services has positioned Ace Handyman Services® as a franchise built for sustainable success. According to Mordor Intelligence, the U.S. home services market is projected to grow from $842 billion in 2026 to $989 billion by 2031, driven by higher mortgage rates, aging homes and demand for specialized maintenance. By Brianna Bohn
Empowering Franchisees: Strategies for Consistent Growth and Success
A growing demand for home services has positioned Ace Handyman Services® as a franchise built for sustainable success. According to Mordor Intelligence, the U.S. home services market is projected to grow from $842 billion in 2026 to $989 billion by 2031, driven by higher mortgage rates, aging homes and demand for specialized maintenance.
Ace Handyman Services takes that responsibility seriously, helping homeowners across the country maintain and improve their properties while providing reliable service in a category long lacking consistency.
“The home services sector is growing at an exponential rate,” said Andy Bell, co-founder of Ace Handyman Services. “Baby boomers want to stay put in their homes… but they have to maintain their home so they can continue to live there safely. Millennial home buyers are dealing with older home stock that usually requires a lot of upfront work before they even move in, and they often lack the ability, time, know-how or tools to do the work.”
Bell added that the local and recurring nature of handyman work makes franchising an ideal growth model – one he and his wife pursued after founding the brand. Since 1998, the brand has combined professionalism, repeat business and trust, empowering franchisees to live and work in their communities.
Franchisee David Lovely shared that experience: “I was also a customer of my local Ace Hardware long before becoming a franchisee. Being aligned with that local store, along with other nearby Ace owners, felt like a natural extension of a brand I already trusted.”
Intentionally structured for scalable, local ownership, Ace Handyman Services allows franchisees to identify community needs and grow offerings based on the skills of the craftsmen they hire.
“While construction is pretty standard across the U.S., there are differences,” Bell said. “You don’t see gutters in Nevada or brick homes in Arizona, where stucco is more common.”
The brand focuses on smaller, repeatable projects that result in satisfied customers and repeat business, creating a reliable system for franchisees and customers.
“Keeping the jobs smaller and more straightforward is the clear path to profitable sales,” Bell said. “You can do 20 big projects and generate $200,000 – but if that wasn’t profitable work, it won’t keep your franchise owners in business long,” said Bell, noting that several franchise owners have been with the brand since 2004.
Lovely, who also owns a senior home care concept, praised Ace Handyman Services’ systems.
“Ace provides structure around the fundamentals – scheduling, pricing, customer communication and training. That structure creates consistency for customers and clarity for the team,” he said. Clear pricing and standardized processes drive predictable, sustainable growth, which is particularly helpful for multi-brand operators like Lovely.
In the first year of owning his Central Bucks, Pennsylvania, location, Lovely generated approximately $650,000 in revenue. As the business matures, he expects revenue to reach $1,000,000 in the second year, with owner income increasing as well.
Lovely said that his experience has reinforced a philosophy he applies across his businesses: Success comes from supporting the people doing the work. He pointed to Ace Handyman Services’ emphasis on professionalism and apprenticeship in the trades as key factors in fostering a culture where teams can perform and grow.
Ace Handyman Services is set for continued growth, Bell said, allowing franchisees to offer reliable home services while building profitable, lasting businesses.
Brianna Bohn