With over a decade in real estate, Melissa Blum easily embraced a new industry during the height of the global pandemic in 2020. Blum found that joining FranServe, Inc., the largest franchise consulting and expansion organization in the world, gave her the opportunity to work with the best and brightest brands in franchising. As supplier relations manager, her position continues to evolve. By Erika Ortega
Meet Melissa Blum, FranServe’s Supplier Relations Manager Extraordinaire
With over a decade in real estate, Melissa Blum easily embraced a new industry during the height of the global pandemic in 2020. Blum found that joining FranServe, Inc., the largest franchise consulting and expansion organization in the world, gave her the opportunity to work with the best and brightest brands in franchising. As supplier relations manager, her position continues to evolve.
“In the early days, my role involved seeking out suppliers and explaining the benefits of our new initiative,” Blum explained. “As our program gained momentum, I’ve seen a shift where suppliers are proactively reaching out to me asking if they can partner with us!”
Blum is not just passionate about establishing relationships, stating she’s proud that “The variety of services available to franchisors by FranServe’s suppliers is remarkable.”
Her job is to cultivate win-win partnerships, and she lightens up as a cheerleader for every organization she signs on.
“Each supplier is so passionate about what they do and energized to share their services with our franchisors,” she said.
As the Supplier Program at FranServe continues to expand, Blum said she is “thrilled to see the positive impact these partnerships will have on the success and growth of FranServe’s franchise network.”
Blum is also very busy as she connects with new suppliers daily, and she says that an important aspect of her job is to ensure only the most experienced and capable suppliers join the program.
“FranServe is a force in franchise consulting representing hundreds of brands across dozens of industry categories,” said Blum. “As our brands grow, they can simply look in their portal and discover a treasure trove of resources, including our premier suppliers!”
Erika Ortega