After a successful 30-year career in the corporate world, Robbie McCullough uncovered a passion for caregiving. He knew he wanted to pursue entrepreneurship, which drew him to Assisting Hands® Home Care, a leading home care franchise renowned for its exceptional customer service and personalized care with a proven and scalable business model. By Shelby Green
ENTREPRENEUR
After a successful 30-year career in the corporate world, Robbie McCullough uncovered a passion for caregiving. He knew he wanted to pursue entrepreneurship, which drew him to Assisting Hands® Home Care, a leading home care franchise renowned for its exceptional customer service and personalized care with a proven and scalable business model.
Primarily serving the elderly and individuals with disabilities or illnesses, Assisting Hands focuses on maintaining clients’ dignity and quality of life by providing ongoing, qualified care within the comfort of clients’ own homes, giving peace of mind to both them and their families.
“The culture of the FOFO® (Family of Franchise Owners) was a major draw,” shared McCullough. “Assisting Hands fosters a strong sense of community, connecting franchisees nationwide who share a common purpose: providing compassionate care to seniors and individuals with special needs. The camaraderie and support within the FOFO network are invaluable. We know we can always rely on each other for guidance and encouragement.”
As the owner of Assisting Hands® Home Care of Preston Hollow in Dallas, McCullough appreciates the comprehensive training and ongoing support he receives. The brand emphasizes personal and professional development through weekly training sessions that cover a wide range of topics, ensuring franchisees stay informed and equipped to deliver the best possible care. This commitment to continuous learning allows franchisees to adapt to evolving industry best practices and provide the highest quality of care to their clients.
Additionally, Assisting Hands area representatives serve as valuable mentors and resources for franchisees, providing guidance on operational challenges, marketing strategies and best practices within their respective regions.
Since becoming a franchisee, McCullough’s agency has been recognized as a Provider of Choice by the Best of Home Care Awards for four consecutive years, a testament to his commitment to excellence.
“Passion is paramount,” said McCullough. “This industry demands a deep commitment to helping others. It’s not always easy, but the rewards of making a difference in people’s lives are immeasurable.”
Assisting Hands currently has 237 territories and 24 area representatives. Looking ahead in 2025, the company aims to expand its reach and impact further within the home care industry.
Shelby Green