SCOTTSDALE, Ariz. — Assisted Living Locators, a leading senior care referral and placement agency, today expanded its senior management team as it continues to execute plans for future growth.  The brand recently hit its 100th franchise milestone.  Russell Morgan will join the executive team as Chief Operating Officer and Mark Alivero, who formerly served as COO, will assume the position of Chief Financial Officer and Chief Strategy Officer.

Morgan, a Portland, OR Assisted Living Locators franchisee who previously had a successful career in digital content and communications, will oversee Assisted Living Locators Integrated Network (ALL-IN™) platform supporting franchise and business operations, as well as manage vendor relations and consumer marketing initiatives.  Alivero will continue to direct all financial and legal actions of the company and lead overall business strategy.  He will also provide leadership for franchisee mentoring and coaching.

“Broadening the scope of our executive team was a necessary step to continue Assisted Living Locators’ rapid growth as a top performing franchise organization,” said Angela Olea, CEO RN of Assisted Living Locators.  “Russell and Mark’s strategic insight and guidance will play an integral role in our company’s ability to attract new franchisees and create the best environment for growth.”

Assisted Living Locators was ranked in Entrepreneur’s “Franchise500®” 2017 and 2018 issues and Franchise Business Review’s “2017 Top Franchises Report.”  Assisted Living Locators now has 105 franchise locations in 33 states, including the District of Columbia.

Assisted Living Locators offers a NO COST service for seniors and their families providing expert advice on short and long-term care options, including in-home care, independent living, assisted living and memory care, and retirement apartments.  The company has been matching seniors with caring providers for more than a decade. It generates revenue from the referral fees paid by the facilities.

About Assisted Living Locators

Scottsdale, Ariz.-based Assisted Living Locators offers a no cost nationwide elder care referral and placement service for in-home companion care, independent retirement options, assisted living, memory care, and skilled nursing facilities. The company generates revenue from the referral fees paid by the facilities. A top performing franchise organization, Assisted Living Locators is ranked in Entrepreneur’s “Franchise500®” 2018 issue and Franchise Business Review’s “2017 Top Franchises Report.”