Moran Family of Brands has grown to one of the largest automotive aftermarket franchisors in the nation, after years of successful company acquisitions. During that time of explosive growth, the franchisor worked steadily to establish best practices and a strong company culture, both of which are associated with all of its franchises, especially Mr. Transmission/Milex. By Brianna Bohn
Moran Family of Brands has grown to one of the largest automotive aftermarket franchisors in the nation, after years of successful company acquisitions. During that time of explosive growth, the franchisor worked steadily to establish best practices and a strong company culture, both of which are associated with all of its franchises, especially Mr. Transmission/Milex.
Peter Baldine, president of Moran Family of Brands, explained the process he created with CEO Barbara Moran-Goodrich and how that has led to the brand’s success. “When I came in 1999 and Barb became president, we went on a journey to meld these companies together and make sure the processes and training were the same to make a cohesive brand. The key to our growth now is the culture we created. We focus on what our franchisees need on a daily basis to succeed. We’re good listeners and try to come up with solutions to move them forward,” he said.
In particular, Mr. Transmission/Milex franchisees have felt the effects of that support and success, with the brand experiencing a consistent upward trajectory related to growth and sales. Although many businesses finished 2020 with their numbers down because of the pandemic, Mr.Transmission/Milex was able to pull ahead of the pack, continued that momentum into 2021, and has plans to keep moving forward into 2022.
“In 2021, we outperformed the industry,” Baldine said. “Our industry performed at an 11% increase over 2020, and our system performed over a 24% increase over 2020. In addition to that, a normal year for us is adding about 12 new units. In 2021, we added over 30.”
Proving itself as a strong, mature business, Mr. Transmission/Milex recognizes that resiliency comes from a system that is nimble and ready to pivot.
The brand dove headfirst into the unknowns presented early in the pandemic by providing services that ensured the safety of customers and employees. In addition to offering curbside pickup services and sanitizing vehicles before and after repairs, Mr. Transmission/Milex created a contactless concierge service of sorts, picking up customers’ cars, completing the work, and then bringing the car back to the customer.
In a world that is still impacted by the semi-conductor chip shortage and inflated car prices, customers couldn’t be happier with Mr. Transmission/Milex, which keeps their cars on the road and money in their pockets. With many stores being booked weeks out, franchisees couldn’t be happier either.
Baldine explained that those who follow the brand’s proven system find great results. “A franchisee that gets in the business and runs it according to our economic plan can really do well, even with one location. From a unit economics standpoint, it is a very high-performing franchise that has great returns,” he said.
Moran Family of Brands also helps franchisees find experienced technicians. With its aggressive program aimed to recruit veterans who have worked as mechanics, the brand aligns franchise owners with hard-working, disciplined employees.
High-growth markets are available across the country, including Texas, Florida, Arizona, and the Midwest.
Brianna Bohn
Contact: moranfamilyofbrands.com