When you started your business, you had to forge the path and create everything for your brand – the image, process and model. Now you are franchising and ready to seek out the next phase of franchise owners. This is a reminder to consider veterans – for all the right reasons – their drive for success, leadership skills and self-motivation. By Dawn Abbamondi
Veterans have the traits to succeed in franchising: leadership and motivation
As a Franchise Founder: You blaze the path forward!
When you started your business, you had to forge the path and create everything for your brand – the image, process and model. Now you are franchising and ready to seek out the next phase of franchise owners. This is a reminder to consider veterans – for all the right reasons – their drive for success, leadership skills and self-motivation.
Known for performance and commitment to the task, these natural born leaders are loyal, step up to complete the task, and do the right thing. As active members of their community, business ownership through the franchising model will help them to accelerate their startup and growth.
- Follow the process.
- Take on challenges.
- Protect the brand.
- Be ready for anything.
This is a reminder that there are people like you with the will and drive to win.
While some brands focus exclusively on veteran candidates, many franchise founders and development leaders simply choose to seek out the best of the best and prior military personnel should be high on your list. They are known for putting others ahead of themselves: family and country first. These leaders care for their community – and seek to make the world a better, safer place to live. Update your list of the ideal candidate and put “Prior Military Service” at the top of the list.
As Veteran candidates: Get ready to step into franchise ownership!
No matter what you seek in your next career, the life you lead in your own business is yours to control. You have served and taken risks for others, now you can take a chance on you. Choosing the right brand takes time, focus and a commitment to move forward.
In this issue of Franchise Dictionary Magazine, you will see brands who recognize veterans and their service to our country. This is a testament that the franchising industry wants to help you and your peers take the next step. Whether you have always thought of living the American dream of business ownership or it is a more recent goal of yours – the time is now.
Evaluate the options:
- Level of investment: From under $100,000 to over a million dollars?
- Owner-operator: Working side-by-side or leading your team?
- The leadership you want to follow: What are their mission, vision, culture and core values?
Set a goal to find the best path forward on your franchise ownership journey.
According to the International Franchise Association (IFA) Veterans are just about 7% of the U.S. population but comprise 14% of franchise owned businesses. You can become a part of a community greater than yourself as a franchisee. Bring new services, restaurants or products to the market while creating jobs and opportunit for others.
- Be a leader.
- Develop your community.
- Create something bigger.
- Improve the future.
It isn’t easy to transition from active military duty to civilian life, but franchise ownership is a direct path to entrepreneurship and proven to create generational wealth. Take the next step, make the inquiry and learn more about one (or more) of these brands today. The brand founders out there are waiting to guide you along the way.
Dawn Abbamondi
Dawn Abbamondi, chief marketing officer at SMB Franchise Advisors, has over 20 years of extensive franchising experience in the coffee, food, convenience, gift and floral industries. Abbamondi leads the areas of marketing, social media, public relations, web development and lead generation. SMBFranchising.com, 215-370-7998, Dawn@SMBFranchising.com