In December 2025, Moran Family of Brands expanded its global footprint with the acquisition of Mister Transmission of Canada, adding 58 locations to the portfolio and complementing its U.S.-based Mr. Transmission® operations. The announcement represents a significant milestone in the company’s history. By Lizzy Yeserski
In December 2025, Moran Family of Brands expanded its global footprint with the acquisition of Mister Transmission of Canada, adding 58 locations to the portfolio and complementing its U.S.-based Mr. Transmission® operations. The announcement represents a significant milestone in the company’s history.
“This gives us a dominant position across North America with our U.S. operations and their Canadian operations. We’re now covering all of North America,” said Pete Baldine, president of Moran Family of Brands.
However, the integration isn’t simply about creating an international presence or generating more money.
“Our goal is for the combined company to be stronger than the two individual companies were,” Baldine said.
Accordingly, franchisees in the system will benefit from the alignment of best practices, which promises to boost operational efficiency and enhance overall performance.
“There’s a whole lot of things that will flow both ways,” Baldine said. “For example, we have an online university called Moran University, and it has over 300 training videos on it. They didn’t have anything like that, and so we got all of their franchisees integrated into the platform over the past month.”
“We also have a tremendous tech department,” he continued. “They had a tech department as well, but ours operated differently, and we have a private technical Facebook page that all the stores can get on for technical help and support, so we’re integrating the two of those together.”
On the flip side, Mister Transmission of Canada had begun testing an AI-powered service that manages after-hours calls and appointment scheduling. The platform monitors phone calls, evaluates performance and alerts store owners when a customer declines service – a “failure to authorize.”
“One of the stores in Canada directly attributed $20,000 worth of work to those text messages,” Baldine said.
U.S.-based locations will now benefit from the improved customer responsiveness. Notably, the partnership between the two organizations goes back a long way. Prior to the acquisition, Baldine and the Canadian president, Tony Kuczynski, met regularly to swap insights.
“We did a joint presentation at an auto care conference about three years ago. After that, we decided to meet monthly and share ideas. We’ve been doing that for the last couple of years. So, in a way, we already had some integration going on before we acquired them,” Baldine said. “Our operations are very, very similar. We went through both companies’ operating manuals, and they’re practically identical.”
The companies’ similar cultures also helped make the acquisition a natural fit.
“That was one of the best parts,” Baldine said. “The cultures are very, very similar, so it’s a very easy alignment.”
The Canadian acquisition reflects the brand’s broader strategy: meaningful growth, shared innovation and system-wide improvement. By combining aligned cultures with complementary strengths, the organization is positioning itself not just as larger but more capable.
As Moran Family of Brands evolves, so does the automotive aftermarket, which MarketsandMarkets projects will become a trillion-dollar industry by 2035. Through it all, Mr. Transmission and Mister Transmission will continue to be key players.
Lizzy Yeserski