The Next Big Bite: A Gourmet-Casual Franchise Made to Scale: Bun Mee
With a mission to establish the most beloved Vietnamese fast-casual brand in the U.S., Bun Mee focuses on elevating the sandwich consumer experience. “Our mission has always been to make the vibrant flavors of Vietnam accessible without losing their integrity,” said Denise Tran, CEO and founder of Bun Mee. “By blending time-honored recipes with high-end ingredients and a stylish, approachable atmosphere, we have created a ‘gourmet-casual’ niche that stands out in a crowded marketplace.” By Erika Ortega