Founded in 1995, Überrito Fresh Mex quickly won the hearts of the community of Houston. The company’s founding principles of fresh ingredients and variety gained a cult following of loyal guests. By Kelsi Trinidad
In April, Jacob Chaney opened his Huntsville, Texas, Überrito Fresh Mex, and he loves the response he has received from his community. Guests have been flocking to the colorful eatery, which serves elevated fast-casual Mexican food. By Elice Morgenson
Established in 1996, Überrito offers a rare opportunity to partner with a brand that is well established in fast-casual fresh-Mex dining. Supported by its parent company, Mexican Restaurants, Inc., which has five restaurant brands with 38 total units, Überrito has steadily become a front-runner in the flourishing industry. By Elice Morgenson