Established in 1996, Überrito offers a rare opportunity to partner with a brand that is well established in fast-casual fresh-Mex dining. Supported by its parent company, Mexican Restaurants, Inc., which has five restaurant brands with 38 total units, Überrito has steadily become a front-runner in the flourishing industry. By Elice Morgenson
Established in 1996, Überrito offers a rare opportunity to partner with a brand that is well established in fast-casual fresh-Mex dining. Supported by its parent company, Mexican Restaurants, Inc., which has five restaurant brands with 38 total units, Überrito has steadily become a front-runner in the flourishing industry. The brand strives to go above and beyond the basic burrito restaurant by offering build-your-own burritos, bowls, salads, nachos and tacos, with over 41 options. Überrito’s unique concept has won over the hearts and stomachs of thousands of customers.
“While customer traffic in traditional QSRs has flat-lined, fast-casual continues to attract more customers – customers who also spend more money per visit. Factor in the public’s growing demand for fresher, healthier and more sophisticated options, and owning an Überrito franchise is almost as irresistible as eating at one,” explained Bryan Pelt, vice president of franchise sales.
Überrito understands that the success of each location is fundamental to the success of the brand, and it delivers unparalleled support to each franchisee. “Starting with site selection and construction assistance, we provide our knowledge and experience to assure each location is situated in a prime market and built out to our continuously innovated specifications. From there, we assure you that you and your management team are fully trained in every aspect of the business and continually stand beside you for operational support. In addition, we understand image is everything, particularly if you want to make a meaningful connection with your customers. We provide marketing support to help get the word out of our engaging brand, amazing food and exceptional experience,” said Pelt.
Überrito also offers business owners unique and competitively differentiated business models that can fit a variety of business requirements and budgets. “Beyond an outstanding product, Überrito offers you a compelling business opportunity,” said Pelt. “You can choose to become a single-unit operator or develop a large area where you can profit from the success of other franchisees.”
With franchising opportunities available across the U.S., now is the time to invest in a business that is following an upward trend. According to ReportLinker, the fast-casual restaurant market is expected to grow by $186.27 billion over the next four years, and Überrito is well-positioned to meet the demands of customers.
“As an Űberrito franchise owner, you’re on the cutting edge of a growing national trend,” said Pelt. “Today’s consumers want fresh, exciting options, a build-your-own model and a fast-casual setting. We’ve got all those things, and we’ve got a compelling business model that provides franchisee support second to none.”
The team at Űberrito is excited to extend this opportunity to restaurateurs who vie for greatness. “Franchisees are the staple of our franchise brand and future growth. We are continuously looking for franchise owners who not only have business and restaurant experience but owners who fit culturally with the Überrito team and have the passion and desire to grow with the brand,” Pelt concluded.
For additional information on this exciting opportunity, please visit uberrito.com/franchise or contact directly at bpelt@uberrito.com.
Elice Morgenson