Is Your Brand Name Really Yours?

2020-05-31T22:58:40-04:00May 31st, 2020|Tags: , , , |

My partners and I have launched hundreds of new franchise systems over the years. One of the most difficult conversations we often must have with a new franchisor is telling them that they don’t have a protectable brand name, or that their brand name is owned by someone else. By Tom Spadea