The way people think about fitness has fundamentally changed. It’s no longer a task to check off; it’s a lifestyle choice tied to longevity, balance and belonging. It has been over five years since the 2020 global pandemic, and in that time, many people have started thinking about movement as a cornerstone of their well-being and quality of life, rather than just a path to looking fit. By Tamara Rahoumi
Pilates Addiction opened its first franchise studio in West Hollywood this May, immediately planting a flag in one of the most competitive boutique fitness markets in the country. The debut showcased the brand’s modern athletic approach rooted in classical Pilates – and set the stage for what’s next: a national rollout already underway in Los Angeles and New York. By Jessica Petrucelli
Pilates Addiction is more than just a fitness studio – it’s a movement, a mindset and a lifestyle. That’s how Sequel Brands describes its newest endeavor: a business model designed to support long-term financial stability through recurring membership-based revenue and capitalize on one of the nation’s growing fitness trends. By Jessica Petrucelli