Pilates Addiction: An Aggressive National Rollout Underway
Pilates Addiction opened its first franchise studio in West Hollywood this May, immediately planting a flag in one of the most competitive boutique fitness markets in the country. The debut showcased the brand’s modern athletic approach rooted in classical Pilates – and set the stage for what’s next: a national rollout already underway in Los Angeles and New York. By Jessica Petrucelli
