In 2020, in the early days of the COVID-19 pandemic, Justin Sapp and his wife were sitting at home facing an uncertain future. The couple had recently moved to Mississippi, and Sapp was working in computer software for a bank, but he felt isolated at home and was missing the days of working in an office. By Kelsi Trinidad
Darrin Hewartson opened his NaturaLawn® of America location in Leesburg, Virginia, in 1992. At the time, he had never seen a lawn care company that didn’t use a long list of chemicals. He was attracted to the company’s innovative, proprietary blend of organic-based products and biological controls that address the root of lawn care problems. By Kelsi Trinidad
Before owning a NaturaLawn® of America franchise, Marlene Conover was no stranger to the lawn care business. For 15 years, she and her husband owned a lawn and landscape maintenance company, but they knew that they wanted to focus more on lawn care in their future. To ensure that this shift in focus would be successful, they sought the support of a larger, more experienced company to guide the way and looked into franchising. By Kelsi Trinidad
Since 1987, NaturaLawn® of America has been a pioneer in the lawn care industry. With a commitment to providing safer alternatives, the brand offers a variety of environmentally-, pet- and family-friendly lawn care solutions. By Shelby Green