FRANCHISEE OF THE MONTH: Marlene Conover, NaturaLawn of America, Cape May, NJ
Before owning a NaturaLawn® of America franchise, Marlene Conover was no stranger to the lawn care business. For 15 years, she and her husband owned a lawn and landscape maintenance company, but they knew that they wanted to focus more on lawn care in their future. To ensure that this shift in focus would be successful, they sought the support of a larger, more experienced company to guide the way and looked into franchising. By Kelsi Trinidad
