NaturaLawn® of America Archives | Franchise Dictionary Magazine

28 02, 2026

SPECIAL SECTION: HOME + AUTO SERVICES: NaturaLawn® of America

Paul Zboichyk2026-02-28T14:13:42-05:00February 28th, 2026|Tags: home services, NaturaLawn® of America, Organic-Based Lawn Care|

Brian Burton came from a 30-year career in the hotel industry, ranging from positions in operations to sales and property management. Then, the COVID-19 pandemic began, upending the entire industry and forcing everyone to stay home. For Burton, it was time for a change. Tired of being cooped up at home, he was craving a job outside in nature. A quick online search led him to find the franchise opportunity at NaturaLawn® of America. By Kelsi Trinidad

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31 01, 2026

BUILD YOUR FUTURE: NaturaLawn® of America

Paul Zboichyk2026-01-31T18:15:35-05:00January 31st, 2026|Tags: Chemical-Free, Lawn Care, NaturaLawn® of America|

In 2020, in the early days of the COVID-19 pandemic, Justin Sapp and his wife were sitting at home facing an uncertain future. The couple had recently moved to Mississippi, and Sapp was working in computer software for a bank, but he felt isolated at home and was missing the days of working in an office. By Kelsi Trinidad

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31 12, 2025

FAMILY AFFAIR: NaturaLawn® of America

Paul Zboichyk2025-12-31T03:17:48-05:00December 31st, 2025|Tags: Biological Controls, Lawn Care Franchise, NaturaLawn® of America, Organic-Based Products|

Darrin Hewartson opened his NaturaLawn® of America location in Leesburg, Virginia, in 1992. At the time, he had never seen a lawn care company that didn’t use a long list of chemicals. He was attracted to the company’s innovative, proprietary blend of organic-based products and biological controls that address the root of lawn care problems. By Kelsi Trinidad

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31 10, 2025

FRANCHISEE OF THE MONTH: Marlene Conover, NaturaLawn of America, Cape May, NJ

Tatyana Stemkovski2025-11-03T12:27:53-05:00October 31st, 2025|Tags: environmentally-friendly, lawn and landscape maintenance, lawn care business, NaturaLawn® of America, pet-safe approach|

Before owning a NaturaLawn® of America franchise, Marlene Conover was no stranger to the lawn care business. For 15 years, she and her husband owned a lawn and landscape maintenance company, but they knew that they wanted to focus more on lawn care in their future. To ensure that this shift in focus would be successful, they sought the support of a larger, more experienced company to guide the way and looked into franchising. By Kelsi Trinidad

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1 09, 2025

NaturaLawn® of America: Your Path to a Multi-Million Dollar Business

Tatyana Stemkovski2025-09-01T22:38:58-04:00September 1st, 2025|Tags: NaturaLawn® of America, the lawn care industry|

Since 1987, NaturaLawn® of America has been a pioneer in the lawn care industry. With a commitment to providing safer alternatives, the brand offers a variety of environmentally-, pet- and family-friendly lawn care solutions. By Shelby Green

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