natural pet food

Largest Pet Retail Franchise Expands Private Label Brand Offerings to Provide Optimal Health Options for Pets.

LIVONIA, Mich. —  As the number of pet owners steadily increases, Pet Supplies Plus continues to meet consumer’s needs with expanding their product offerings. After adding OptimPlus™ and its dry food to their roster of private brand products a year ago, the company announces the launch of a new line of OptimPlus™ wet food.

Nearly 87 million households own a pet, with dogs and cats being the most popular. The new wet food launch includes products for both dogs and cats, giving pet parents even more optimal health options at Pet Supplies Plus. Available in stores nationwide and online, OptimPlus wet dog and cat food are made with real animal proteins and have no added corn, soy or wheat ingredients. In addition, whether it’s for a puppy/kitten, adult or senior pet, OptimPlus wet food has formula options to meet the nutritional requirements of your pet’s life stage. There are also targeted formulas that help with specific needs such as hip and joint support for dogs, hairball control for cats and more.

OptimPlus is formulated to take the guess work out of dog and cat nutrition. However, if pet parents are considering switching to or adding wet food to their pet’s diet, Pet Supplies Plus recommends always consulting their veterinarian first.

BENEFITS OF WET FOOD:

• Easy to Consume: Some pets may have dental disease or other oral conditions, and older pets who may have lost teeth could need a softer option. While some food formats can be difficult for some dogs to eat, wet food is a great alternative.
• Helps with Hydration: If your pet doesn’t drink as much water as they should, wet food could be a great option to increase their water intake. In fact, cats benefit from getting most of their water from the moisture in their food.
• Offers Versatility: Wet food can be served as a standalone meal or it can be mixed in with dry kibble to add flavor and texture to a pet’s everyday food. If used as a mix-in, pet parents should remember to factor in the wet food as part of their pet’s recommended daily caloric intake.
• Highly Enticing: Wet food is very aromatic, quite flavorful and rich in meat and moisture content. The combination of these qualities makes wet food especially appealing to dogs and cats alike.
• Rich in Protein: The nutrition provided by the high total-meat and protein-rich ingredients typically found in wet food make it ideal for active pets. In addition, wet food usually contains smaller amounts of carbohydrates and starches.

“We take pride in offering our neighbors a large range of products so they have everything they need to give their pet a happy and healthy life,” said Chris Rowland, Chief Executive Officer of Pet Supplies Plus. “With the addition of OptimPlus wet food, pet parents nationwide are able to optimize their pet’s nutrition at an optimal price. We look forward to continue being the one-stop-shop for pet parents and further expanding our offerings as the brand grows.”

OptimPlus dry and wet food formulas are just as unique as each pet, focusing on their life stage, breed size, dietary needs and overall health. To provide pets with a balanced diet, our natural dog and cat foods include an enriching blend of vitamins, minerals and nutrients. OptimPlus products are also made in the USA with deliberately selected ingredients from around the world and use real animal proteins.

Pet Supplies Plus offers a wide array of natural pet foods and a variety of US-made pet consumables, including food, treats, rawhide and chews. Every store is set in welcoming neighborhood environments and supported by team members who get to know their neighbors and pets by name. Full-service grooming, self-serve pet wash stations and fresh bakery treats are also available in-store at many locations. Furthermore, neighbors can fill prescriptions online and receive home delivery for quality medications and specialty diets. Whether shopping in-store or online, choosing local is easy. For more information, visit www.petsuppliesplus.com.

Family-Friendly Event with Adoptable Dogs and Cats, Guest Appearance from a Pistons Player, Giveaways and More.

LIVONIA, Mich. — Pet Supplies Plus, the largest and most trusted pet retail franchise in the United States, announces its second annual ‘Dog Days of Summer’ adoption event in partnership with the Detroit Pistons and 313 Presents. The free family-friendly event will take place at Meadow Brook Amphitheatre on the campus of Oakland University on Saturday, June 3 from 11 a.m. to 3 p.m.

Focused on rescue groups and their adoptable animals, and helping raise funds for each in attendance, more than 20 shelters and rescues from the metro Detroit-area will be at ‘Dog Days of Summer.’ Rescues will have dogs and cats available for adoption on-site with many being able to go home that day but will vary by shelter.

“Last year’s event made such a difference with more than 100 pets being adopted, and we’re excited to give even more pets a forever home this year,” said Chris Rowland, Chief Executive Officer of Pet Supplies Plus. “We’re honored the Detroit Pistons, 313 Presents, 20 local shelters and other community vendors want to participate in support of these rescue animals. We encourage all community members looking to expand their families with a furry companion to join us at this great event.”

Detroit Pistons player Jaden Ivey will be at the event alongside Pistons Dancers, Hooper, and the team’s hype man “KevKnows.” Attendees can participate in giveaways with pet retailers, enjoy themed fun, local food trucks, live pet caricature drawings and more with their family, friends, and pets. There will also be a main giveaway where two lucky winners will receive a gift card to Pet Supplies Plus, summer fun essentials and a Visa gift card.

Free pet giveaways will be available from event sponsors including Merrick Petcare, Multipet, Outward Hound, Purina Pro Plan, Science Diet and more.

Pet Supplies Plus offers a wide array of natural pet foods and a variety of made-in-the-USA pet consumables, including food, treats, rawhide and chews. Set in welcoming neighborhood environments, Pet Supplies Plus team members get to know their neighbors and pets by name at every store. Full-service grooming, self-serve pet wash stations and fresh bakery treats are also available in-store at many locations. Neighbors can now fill prescriptions online and receive home delivery for quality medications and specialty diets. Whether shopping in-store or online, choosing local is easy. For more information, visit www.petsuppliesplus.com.

Milestone Achievement to Service Leading Pet Retail Franchise Brands, Create Hundreds of Jobs in the Community.

ORANGEBURG, S.C. — Pet Supplies Plus, the nation’s leading, full-service pet retail company, celebrated the grand opening of their state-of-the-art distribution center on Friday, May 19. Located at 122 Palmetto Commerce Parkway in Orangeburg, the new center is a milestone achievement for the franchise company and for South Carolina. Present at the grand opening celebration were: Chris Rowland, President and CEO of Pet Supplies Plus; Johnnie Wright, Sr., Chairman of the Orangeburg City Council; Kenneth Middleton, Chairman of the Orangeburg County Development Commission, among others. The grand opening included a ribbon cutting ceremony, remarks from Rowland and Wright, and had more than 100 people in attendance.

The new 534,700 square-foot distribution center is part of the company’s $54 million investment that was announced last summer, further expanding its distribution capabilities across the Southeast. With over 700 store locations across 42 states combined, the new distribution center will service Pet Supplies Plus stores as well as its recently acquired company, Wag N’ Wash stores.

“Opening our fourth distribution center in the U.S. is a pivotal moment for our brand, and one our team and the community of Orangeburg alike is thrilled about,” said Chris Rowland, President and CEO of Pet Supplies Plus. “While we grow on a national scale, we prioritize being engrained in each community we’re a part of. This will remain evident with the distribution center as we provide hundreds of jobs to those in South Carolina.”

As Pet Supplies Plus continues to grow at rapid rates across the country, the distribution center will fill a crucial role in fulfilling consumer’s needs in stores. While a pivotal growth point for the franchise, Orangeburg County and South Carolina overall will also reap benefits. Once fully staffed, the distribution center will create more than 275 full and part-time jobs. For those interested in learning about career opportunities at Pet Supplies Plus, visit https://www.petsuppliesplus.com/about-us/careers.

“We are excited to celebrate the newest addition to Orangeburg County with the grand opening of the Pet Supplies Plus distribution center,” added Johnnie Wright, Sr., Chairman of the Orangeburg City Council. “We are grateful to Pet Supplies Plus for selecting our community and the Shamrock Commerce Park for their newest distribution center and for creating great employment opportunities for our citizens. We look forward to having the brand become a part of our community.”

Founded in 1988, Pet Supplies Plus, a subsidiary of Franchise Group, Inc., is the largest independent pet store in the United States, offering customers a wide selection of natural pet foods, goods and services. Located in 42 states, Pet Supplies Plus and Wag N’ Wash have over 700 retail stores across the country.

About S.C. Department of Commerce

As South Carolina’s leading economic development agency, the Department of Commerce works to recruit new businesses and help existing business grow. S.C. Commerce has recruited world-class companies to South Carolina such as BMW, Boeing, Continental, Giti Tire, LPL Financial Holdings, Mercedes-Benz Vans, Samsung, Toray and Volvo Cars and also supports startups, small and existing business, innovation and rural development initiatives. S.C. Commerce partners with the S.C. Technical College System via readySC to support workforce training and recruiting, and with the S.C. Department of Employment and Workforce, which provides worker training and employment opportunities within the state. With a strong international footprint, the Palmetto State has consistently been among the top in the nation for attracting jobs through foreign direct investment on a per capita basis – recognized by multiple economic development publications for its pro-business climate. For more information, visit www.SCcommerce.com.

Sales from ‘Play On Charity Holiday’ Plush Toys to Support Best Friends Animal Society and Local Shelters Nationwide.

LIVONIA, Mich. — Today Pet Supplies Plus, the largest and most trusted pet retail franchise in the United States, announced their donation of $30,068 to Best Friends Animal Society, partially through a portion of sales from the ‘Play On Charity Holiday’ plush toys during the 2022 holiday season. Dedicated to making the U.S. no-kill, Best Friends Animal Society helps nearly 4,000 shelters and rescue groups around the country with essential resources and innovative solutions tailored to meet individual communities’ needs, allowing their teams to save as many shelter animals as possible.

For the fourth consecutive year, Pet Supplies Plus has partnered with Best Friends Animal Society. The animal welfare organization received 10% of sales from the purchase of these plush toys which came in three styles – Giraffe, Sloth, and Cat. With each purchase of these toys, neighbors were supporting Best Friends Animal Society’s mission and as a result, more than $30,000 is being donated to help animals across the nation.

“The passion and dedication our company has for pets, from our leadership team to each store team member, is second to none,” said Chris Rowland, CEO of Pet Supplies Plus. “We are honored to continue this valued partnership with Best Friends Animal Society to help animals in shelters nationwide. Our ongoing commitment is to support and enrich the lives of animals, and we know that Best Friends Animal Society is helping us do that.”

Best Friends Animal Society is a leading national animal welfare organization dedicated to saving the lives of shelter dogs and cats. In additional to running programs in partnership with thousands of animal welfare groups across the country, the organization operates the nation’s largest no-kill sanctuary for companion animals. A pioneer in the no-kill movement, Best Friends Animal Society has helped reduce the number of animals killed in shelters nationwide from an estimated 2 million to around 355,000. Determined to bring the country to no-kill by the year 2025, Best Friends is working collaboratively with shelters, rescue groups and other organizations to end the killing and Save Them All^®.

“We are grateful for partners like Pet Supplies Plus that raise funds for us through fun and innovative campaigns,” said Candi Maciel, Director of Corporate Partnerships at Best Friends Animal Society. “The Charity Plush campaign in 2022 was a great way to engage consumers and get them involved in the work we’re doing to Save Them All. We look forward to continuing our relationship with PSP for years to come!”

Pet Supplies Plus offers a wide array of natural pet foods and a variety of made-in-the-USA pet consumables, including food, treats, rawhide and chews. Set in welcoming neighborhood environments, Pet Supplies Plus team members get to know their neighbors and pets by name at every store. Full-service grooming, self-serve pet wash stations and fresh bakery treats are also available in-store at many locations. Neighbors can now fill prescriptions online and receive home delivery for quality medications and specialty diets. Whether shopping in-store or online, choosing local is easy. For more information, visit www.petsuppliesplus.com.

Leading Pet Retailer to Strengthen Presence in the Northeastern U.S. for Pet Supplies Plus and Wag N’ Wash.

LIVONIA, Mich. — Pet Supplies Plus (“PSP” or the “Company”), the largest independent pet retailer in North America with over 660 stores in 41 states, and Wag N’ Wash, the emerging grooming, self-wash,  and natural pet food franchise, are expanding in the Northeastern United States through their latest acquisition of 20 Loyal Companion Pet Stores from their Parent Company, Independent Pet Partners. Of these twenty stores located in MA, MD, ME, NH, and VA, ten will be Pet Supplies Plus stores and ten will be Wag N’ Wash stores.

Pet Supplies Plus offers pet parents a convenient, high-touch shopping experience featuring a full assortment of pet products for all types of furry, scaly, and feathery friends, hard goods, and supplements along with self-wash and grooming. Wag N’ Wash focuses on grooming services, self-wash, along with natural food options, supplements, and hard goods primarily for dogs.

“This is an incredible way to start the year, as this acquisition allows Pet Supplies Plus and Wag ‘N Wash to considerably grow their presence throughout the Northeast in a brief period,” said Chris Rowland, CEO of Pet Supplies Plus and Wag N’ Wash.

While eight of the converted stores are corporate stores for now, twelve are owned by the company’s first dual-branded franchisee group comprised of Caitlin Greene, Ryan Greene, and Ray Vigneault. Through this acquisition, Greene, Greene and Vigneault will grow their portfolio by 8 Pet Supplies Plus stores and four Wag N’ Wash stores, bringing their totals store count to thirty-seven comprised of 28 Pet Supplies Plus stores and 9 Wag N’ Wash stores.

“Over the last few years, we’ve grown with Pet Supplies Plus and more recently, with Wag N’ Wash. This new acquisition is yet another opportunity to expand our multi-unit, multi-brand portfolio and serve more pet parents through our vast service offerings,” said franchisee Ray Vigneault.

This acquisition will also grow Wag N’ Wash’s national store count from 14 to 24 with several dozen more in the pipeline to open within the next few years. Wag N’ Wash is especially excited to open a corporate Wag N’ Wash near their headquarters in Michigan this Spring.

“We would like to thank everyone involved who helped execute this acquisition so quickly and so smoothly. We are incredibly excited to bring even more neighbors the best-in-class products and services that Pet Supplies Plus and Wag N’ Wash offer,” said Nick Russo, Chief Development and Stores Officer of Pet Supplies Plus.

The company plans to convert the eight recently acquired locations operating as corporate stores to franchisee-owned stores within the next few months. “We always want to take advantage of prime real estate and strong customer bases and are already in discussions with qualified franchise owners who are excited to add Pet Supplies Plus and Wag N’ Wash to their portfolios,” said Russo.

This acquisition furthers Pet Supplies and Wag ‘N Wash’s mission to provide high-quality products and services to pet lovers everywhere. As both brands continue to grow and provide best-in-class support to new and existing franchisees, they continue to solidify their position as the “Top Dog” in the world of pet franchises.

Pet Retailer Ranked No. 22 in the Franchise 500® Ranking.

LIVONIA, Mich. — Pet Supplies Plus, the largest independent pet franchise in North America with over 660 stores in 41 states, was named top pet franchise for the ninth year in a row by Entrepreneur‘s Franchise 500®, the world’s first and most comprehensive franchise ranking.

The 43^rd annual Entrepreneur Franchise 500® is a highly sought-after honor in the franchise industry. Recognized as an invaluable resource for potential franchisees, the 2022 Franchise 500® ranks Pet Supplies Plus as No. 22 for its outstanding performance in key areas including unit growth, financial strength and stability, support and brand power.

Entrepreneur Editor in Chief Jason Feifer shared that, “The companies named to this year’s list showed us how being resilient, supportive, and nimble can help navigate extraordinary challenges and also underscore the grit and innovation that define entrepreneurship.”

The ranking recognition follows the company’s latest development deals announced last month, which marked 90 signed franchise agreements for Pet Supplies Plus.

Pet Supplies Plus was also included in Franchise Time’s Fast & Serious ranking of 40 Smartest-Growing Franchises.

Pet Supplies Plus acquired Wag N’ Wash in February of 2022, to offer pet parents an unmatched pet grooming and retail experience. Investors can select between two unique business models that both benefit from the same infrastructure support providing best in class purchasing power, supply chain efficiencies and advanced marketing campaigns.

“Pet Supplies Plus has been pet-focused and neighbor-centric since our founding over 30 years ago. We are proud to now offer a second concept with Wag N’ Wash that also offers neighbors pet services with the same best-in-class, retail experience,” said Chris Rowland, CEO of Pet Supplies Plus and Wag N’ Wash.

To find out more about the franchise opportunities with the lowest royalty fees within the pet category, fill out a ‘get started form’ for Pet Supplies Plus and Wag N’ Wash to speak with a Franchise Development Director.

About Wag N’ Wash
Wag N’ Wash Natural Pet Food & Grooming, a full-line dog grooming and self-wash specialty retail destination, has a mission to recognize, promote and foster the positive impact that companion pets and their humans have on each other. Wag N’ Wash provides full-service grooming, self-wash facilities, baked dog treats, natural food, supplements, and toys. In 2020, Wag N’ Wash was ranked on Denver Business Journal’s Colorado-Based Franchisors List, Franchise Times Top 200+ List and Included on Franchise Gator’s Top 100 Franchisees List for the third year. Today, there are 14 Wag N’ Wash locations open across the nation. To learn more about Wag N’ Wash, please visit https://www.wagnwashfranchising.com/.

LIVONIA, Mich. — Pet Supplies Plus, the largest independent pet franchise in North America with over 640 stores in 41 states, and Wag N’ Wash, the emerging self-wash, grooming and natural pet food franchise, have collectively signed 115-plus franchise agreements year to date.

The secured franchise commitments for Pet Supplies Plus include a 50/50 mix of existing owners who realize the recession-resilient value of this franchise and brand-new franchisees who are attracted by the simplified retail model and consistent growth. The companies also welcomed the first dual-branded multi-unit agreement, which will be for two Pet Supplies Plus stores and one Wag N’ Wash location.

“As pet spending continues to rise, franchise candidates are seeking to invest with our strong growth brands featuring the lowest royalty fees within the pet industry, a transparent Item 19 and best-in-class corporate support,” said Chris Rowland, CEO of Pet Supplies Plus and Wag N’ Wash. “We have a unique offering of two distinguished brands and investors are taking note of the benefits both bring to an expanding portfolio.”

Lenders are also adamant on financial transparency. Pet Supplies Plus earned a 900 FUND score through FRANdata, placing it in the top 5 of all franchise concepts analyzed. The FUND score is a proprietary scoring model, with a possible 950 points associated, to evaluate 13 credit risk and performance categories of a franchise brand that influence unit level performance. It uses lender-defined credit risk categories with associated methodologies and algorithms to analyze franchise systems.

While separate entities, the two franchises share the same proven infrastructure of back-end support including billion-dollar buying power, advanced marketing initiatives and supply-chain efficiencies. In addition, franchise owners not only benefit from being a part of the ever-growing pet retail industry with $120+ billion in sales in ’22 alone but also from interacting with their neighbors and their pets to deliver the best high-touch, local pet service and retail experience.

“From our full-service, legacy brand to our up-and-coming dog wash and grooming franchise, we offer simplified business models to grow alongside the rapidly growing service category,” added Rowland. “We have the lowest royalty fees in the pet franchise industry, impressive AUVs, and provide those who seek to join the growing pet category with experienced retail and pet service franchisors who stay committed to quality services and products for pets to position us for strong growth for years to come.”

About Wag N’ Wash
Wag N’ Wash Natural Pet Food & Grooming, a full-line dog grooming and self-wash specialty retail destination, has a mission to recognize, promote and foster the positive impact that companion pets and their humans have on each other. Wag N’ Wash provides full-service grooming, self-wash facilities, baked dog treats, natural food, supplements, and toys. In 2020, Wag N’ Wash was ranked on Denver Business Journal’s Colorado-Based Franchisors List, Franchise Times Top 200+ List and Included on Franchise Gator’s Top 100 Franchisees List for the third year. Today, there are 14 Wag N’ Wash locations open across the nation. To learn more about Wag N’ Wash, please visit https://www.wagnwashfranchising.com/.

Largest Pet Retail Franchise and Premium Pet Food Maker Help Provide Service Dogs to Deserving Veterans.

DALLAS — Pet Supplies Plus, the largest and most trusted pet retail franchise has once again joined forces with Natural Balance® to raise awareness about the profound impact Service Dogs have on America’s servicemen and women. Pet Supplies Plus and Natural Balance continue their national partnership with a donation of $50,000 to Patriot PAWS Service Dogs, a non-profit that trains and provides Service Dogs for disabled Veterans, at no cost. Pet Supplies Plus hosted a check presentation at their location in Dallas, Texas on November 3^rd.

In honor of Veterans Day, any purchase of Natural Balance products made at a Pet Supplies Plus store through November 27 will support the $50,000 donation to Patriot PAWS Service Dogs. With this donation, Patriot PAWS will provide Service Dogs free of charge to disabled American Veterans to help restore and maintain their physical and emotional independence.

“This has become an annual initiative for Pet Supplies Plus and one that is near and dear to our hearts,” said Chris Rowland, CEO of Pet Supplies Plus. “Patriot PAWS makes such a huge impact and we’re proud to make this contribution alongside Natural Balance so Veterans can be paired with service dogs at no cost.”

The check presentation was held at the Pet Supplies Plus of Dallas-Medallion, located at 6464 E. Northwest Highway, on November 3. Pet Supplies Plus and Natural Balance presented the check together to Patriot PAWS joined by Patriot PAWS’ Founder & Executive Director, Lori Stevens, Development Coordinator, Marissa Pittman, Development Coordinator, Sarah Mathers and Patriot PAWS Service Dog, Pierce.

“We are incredibly grateful to our friends at Natural Balance and Pet Supplies Plus,” said Patriot PAWS Founder Lori Stevens. “because of this generous donation, we are able to continue saving the lives of those who served our great nation.”

Patriot PAWS works to train and provide Service Dogs for Veterans at no cost. Their mission allows for Veterans to continue to be positively impacted by Service Dogs without the costs of training, which is around $35,000 per dog. With the help of donors, volunteers, and training programs, Patriot PAWS is able to eliminate the entire cost for Veterans. With the current demand, and the additional impact of the pandemic, the work that Patriot PAWS does is even more essential to well-being of Veterans.

Founded in 2006 by professional dog trainer, Lori Stevens, Patriot PAWS aims to train and place Service Dogs with disabled Veterans, and others, that suffer from Mobile Disabilities, Traumatic Brain Injuries and / or Post-Traumatic Stress.  As of Fall of 2022, Patriot PAWS has placed over 400 dogs from their program. Patriot PAWS can house up to 25 Service Dogs at their Rockwall Campus and the rest dispersed throughout their various programs, which include the Texas A&M Student Led Puppy Raiser Program, their local DFW Puppy Raiser Program, and their partnership with the Texas Department of Criminal Justice where inmates in three prison units train Service Dogs. The organization continues to remain focused on their mission, and with the help of Pet Supplies Plus and Natural Balance, expects to be able to make a handful of additional placements by the end of the year.

“Natural Balance is incredibly proud to once again partner with Pet Supplies Plus to support Patriot PAWS,” said Darcy Hagan, Vice President of Sales of Natural Balance. “Being able to help provide a trained service dog to a Veteran in need could not be more rewarding.  Thank you to Patriot PAWS for their great work.”

Pet Supplies Plus offers a wide array of natural pet foods and a variety of made-in-the-USA pet consumables, including food, treats, rawhide and chews. Set in welcoming neighborhood environments, Pet Supplies Plus team members get to know their neighbors and pets by name at every store. Full-service grooming, self-serve pet wash stations and fresh bakery treats are also available in-store at many locations. Neighbors can now fill prescriptions online and receive home delivery for quality medications and specialty diets. Whether shopping in-store or online, choosing local is easy. For more information, visit www.petsuppliesplus.com.

Largest Pet Retail Franchise Gifts $15,000 Worth of Prizes to Winners Nationwide, Donates $5,000 of Merchandise to Jacksonville Humane Society.

LIVONIA, Mich. — Pet Supplies Plus, the largest and most trusted pet retail franchise in the United States, launched the addition of OptimPlus™ to their roster of private brand offerings in June. In conjunction with this launch, Pet Supplies Plus sponsored a “Feed Great, Feel Great” sweepstakes for pet parents nationwide with nearly $15,000 worth of prizes.

Out of more than 60,000 entrants, the grand prize winner was a Los Angeles area-resident who will receive a Pet Supplies Plus pet care gift basket valued at $250, a $1,000 Pet Supplies Plus gift card, a one-year supply of OptimPlus and a $500 Spa Finder gift card. Twenty-five additional winners nationwide each received a $100 Pet Supplies Plus gift card, a $100 Vitamin Shoppe gift card and a three-month supply of OptimPlus.  

As part of the new brand launch, Pet Supplies Plus also conducted a nomination-based contest on their social platforms. The contest was tied to “Feed a Rescue Pet Week” and neighbors were encouraged to nominate a local animal shelter or rescue to win $5,000 worth of products, including OptimPlus food, to help support their organization. Of the more than 4,000 nominations received, the selected winner is the Jacksonville Humane Society (JHS), who cares for thousands of dogs and cats each year, and offers a variety of programs including adoption, lost pet resources, training classes and more.

“This donation came at the very best time,” said Denise Deisler, CEO of the Jacksonville Humane Society. “JHS is proud to support many families every week with our pet food pantry, but we can also do so with the generous support of friends like Pet Supplies Plus. Sometimes the difference between a pet entering a shelter and staying with their family is just one bag of food. This donation will help keep pets happy, healthy and at home!”

“I’d like to congratulate all of the sweepstakes winners and Jacksonville Humane Society as the winner of our ‘Feed a Rescue Pet Week’ social media giveaway,” said Chris Rowland, Chief Executive Officer of Pet Supplies Plus. “We are honored to be able to gift $15,000 worth of prizes to neighbors nationwide and make a donation to JHS to support their food pantry. Pet Supplies Plus is excited about the positive response surrounding the OptimPlus launch and will continue to provide quality, affordable options to pet parents everywhere.”

OptimPlus formulas are just as unique as each pet, focusing on their life stage, breed size, health and dietary needs. All varieties of natural dry dog and cat food are made with an enriching blend of vitamins, minerals and nutrients to provide a complete and balanced diet. OptimPlus deliberately selects each ingredient and always puts real animal proteins first. Every formula also contains guaranteed live probiotics to help support healthy digestion, an important part of a pet’s overall wellness. 

Pet Supplies Plus offers a wide array of natural pet foods and a variety of made-in-the-USA pet consumables, including food, treats, rawhide and chews. Set in welcoming neighborhood environments, Pet Supplies Plus team members get to know their neighbors and pets by name at every store. Full-service grooming, self-serve pet wash stations and fresh bakery treats are also available in-store at many locations. Neighbors can now fill prescriptions online and receive home delivery for quality medications and specialty diets. Whether shopping in-store or online, Pet Supplies Plus makes choosing local easy. For more information, visit www.petsuppliesplus.com.

Nation’s Leading Neighborhood Pet Retailer Rolls Out New Private Label Dog and Cat Food Brand, Gifts $15,000 Worth of Prizes.

LIVONIA, Mich. — Pet Supplies Plus, the largest and most trusted pet retail franchise in the United States, has launched the addition of OptimPlus™ to their roster of private brand offerings. In conjunction with this launch, Pet Supplies Plus is sponsoring a “Feed Great, Feel Great” sweepstakes for pet parents nationwide with nearly $15,000 worth of prizes.

One grand prize winner will receive a Pet Supplies Plus pet care gift basket valued at $250, a $1,000 Pet Supplies Plus gift card, a one-year supply of OptimPlus and a $500 Spa Finder gift card. Twenty-five additional winners will each receive a $100 Pet Supplies Plus gift card, a $100 Vitamin Shoppe gift card and a three-month supply of OptimPlus.

Starting Sunday, June 19 and running through Sunday, July 31, pet parents can visit the sweepstakes entry page to complete a three-question quiz for a chance to win these prizes. Each entry will automatically receive a discount toward the purchase of OptimPlus products at Pet Supplies Plus.

“We always strive to provide neighbors with quality, wholesome products for their pets,” said Chris Rowland, Chief Executive Officer of Pet Supplies Plus. “Adding OptimPlus expands the offerings under our brand name, giving pet parents nationwide even more healthy options. We’re also excited to launch this sweepstakes and give the opportunity for our neighbors and their pets to win some great prizes!”

OptimPlus formulas are just as unique as each pet, focusing on their life stage, breed size, health and dietary needs. All varieties of natural dry dog and cat food are made with an enriching blend of vitamins, minerals and nutrients to provide a complete and balanced diet. OptimPlus deliberately selects each ingredient and always puts real animal proteins first. Every formula also contains guaranteed live probiotics to help support healthy digestion, an important part of a pet’s overall wellness.

The addition of OptimPlus allows America’s favorite neighborhood pet store to continue meeting the evolving need of pet parents – further solidifying Pet Supplies Plus as a one-stop shop for quality pet products and food.

Pet Supplies Plus offers a wide array of natural pet foods and a variety of made-in-the-USA pet consumables, including food, treats, rawhide and chews. Set in welcoming neighborhood environments, Pet Supplies Plus team members get to know their neighbors and pets by name at every store. Full-service grooming, self-serve pet wash stations and fresh bakery treats are also available in-store at many locations. Neighbors can now fill prescriptions online and receive home delivery for quality medications and specialty diets. Whether shopping in-store or online, choosing local is easy. For more information, visit www.petsuppliesplus.com.