Just Play Sports Archives | Franchise Dictionary Magazine

30 09, 2025

A DAY IN THE LIFE OF A FRANCHISEE: Just Play Sports

Paul Zboichyk2025-09-30T17:12:31-04:00September 30th, 2025|Tags: Athletic Recreation, Basketball Programs, Just Play Sports|

While pursuing a degree in entrepreneurship from the University of Houston, Larry Wilkins III, vice president of Just Play and director of Just Play Houston, joined the organization’s coaching team before stepping into a leadership role. Offering diverse basketball programs – including classes, camps, clinics and tournaments – the Just Play team provides communities and individuals with quality spaces and resources to achieve their wellness and athletic goals. By Erika Ortega

(more…)

1 09, 2025

Just Play Sports: Nurturing Healthy Competition

Tatyana Stemkovski2025-09-01T23:19:41-04:00September 1st, 2025|Tags: Just Play Sports, membership-based organization, skill classes|

With a strong belief that children thrive and learn lifelong lessons by playing sports, Founder and President of Just Play Sports Larry Wilkins’ goal was to establish a safe space for kids to build confidence while learning to be part of a team. By Erika Ortega

(more…)

31 03, 2025

Just Play Sports: Community Builds Business

Paul Zboichyk2025-04-01T14:19:10-04:00March 31st, 2025|Tags: Basketball Training, Community Impact, Just Play Sports|

Just Play, founded in 1996 by Larry Wilkins, is a basketball training facility that offers classes, camps, clinics, leagues, private lessons and more to children ages four and older. This emerging brand began franchising in 2024, and it’s looking to attract entrepreneurs who are sports lovers and have a desire to positively impact children and the greater community. By Nancy E. Williams

(more…)

28 12, 2024

Just Play Sports: A Slam Dunk Opportunity: Premier Basketball Training Facility Opens its Doors to Franchisees

Paul Zboichyk2024-12-28T17:19:21-05:00December 28th, 2024|Tags: Brick-and-Mortar, fitness training, Just Play Sports|

When Larry Wilkins started Just Play Sports in 1996, he wanted to make a difference in his community. As a coach, he had witnessed how sports can shape children’s lives, teaching essential life skills, like teamwork, responsibility and leadership. Initially, he ran programs through community centers and schools. Soon, one location grew to 22, and Wilkins realized the next necessary step: to open brick-and-mortar facilities to impact even more children. By Brianna Bohn

(more…)